michellegoad

Chief Brand Officer @ Claire’s. Fmr: Gap, TCG, Alo, Nike, Marc Jacobs, Barneys. Founder of @Gofalldigital @psdept

[michellegoad @michegoad]

Honored to share my journey to this brand and the work we are doing to build for next gen girlhood.

[The Wall Street Journal @WSJ]

New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom. https://t.co/MCLxxZpn3t

[michellegoad @michegoad]

@michaelmiraflor @iiiitsandrea I love the term pink wall 🙌

[michellegoad @michegoad]

@venturetwins I love this sm

[michellegoad @michegoad]

The dreamiest ambition to define what the future looks like. 👀

[Patrick Collison @patrickc]

A Call for New Aesthetics: https://t.co/1DEfcyqyEF.

[michellegoad @michegoad]

@scottbelsky @seyitaylor bddw Tyler Hayes

[michellegoad @michegoad]

My last corporate party before the recession was Marc renting out the Rainbow Room, dressed as a camel toe. I was in my twenties, it was my second week on the job. The 2000’s in nyc fashion just hit different. 😂

[Corbie @Corbienest]

When I first started working corporate it was just before the recession and in addition to a family day at the office (which was AMAZING), they used to do an employee only Christmas party at the Ritz Carlton and it was SPECTACULAR. Each ballroom had a different theme and was decorated accordingly. They served sushi and shrimp cocktail and caviar and champagne. Then 2009 happened and the parties were over.

[michellegoad @michegoad]

@adamfaze The dream. 😍

[michellegoad @michegoad]

@RichLightShed I’ve never seen this data cut by consumer numbers, very clear step change in behavior. Does anyone outside of parents and horror fans go? 😂

[michellegoad @michegoad]

@JoshuaKushner Giving the team the keys is every builder’s dream - fast, smart, all upside in learnings for all 🎯🎯🎯

[michellegoad @michegoad]

Many more tactics to go but a good start. 🎯 I expect knowing exactly what you want will drive highest action and as discovery recommendations get better, the higher number of requests per user to increase driving up usage and ultimately ad revenue.

[michellegoad @michegoad]

Excited for this moment. Having built and scaled conversational commerce into a $300M/yr biz-Here’s what I’d love to see next:

- Consumers need to see a feed of other’s shopping requests. It inspires more requests.
- After the request and minimal data is collected 👇

[Olivia Moore @omooretweets]

Tested ChatGPT's new Shopping Research feature and I'm pretty impressed.

The UI is adaptive to what you're searching for - it asked me different questions and even organized the results differently when I was looking for "Christmas gift for a 13 year old girl" vs. "best white sneakers for work".

It also asks you to rate products while conducting the search to better refine options (with links and reviews provided) - this makes the wait time more tolerable. And IMO, the results are quite good, with detailed justifications for each product.

This is a big step up from the other products we've seen in this space (ex. Perplexity Shopping) - I'm curious if they double down on building out UI here...

[michellegoad @michegoad]

- Chat will need to enable push notifications, text and email triggers. It’s the only way to capture full shopping intent. We submit ask, close out and do life- you have to drive users back in.
-One request can turn into personal, relevant outbound messages with these wired.

[michellegoad @michegoad]

Tis time.

BF/CM cheaper cpc early access starts now. ❤️

[michellegoad @michegoad]

@eric_seufert Agree 🎯

[michellegoad @michegoad]

🎯🎯🎯

[Jeremy Giffon @jeremygiffon]

Everything good you want in life is on the other side of a single phone call that you’re absolutely terrified to make. You know exactly who it is, and you know exactly what you need to say. But instead you let it haunt you for years.

[michellegoad @michegoad]

This feature…but in commerce 👀

[Daniel Ek @eldsjal]

When I was younger, I remember making and swapping mixtapes and CDs for friends. The people around me are how I found so much great new music. And while it’s been a minute since I last made a mixtape 😂 I’ve never stopped sharing music with the people I care about. That sharing has just become a lot easier via Messages on Spotify.

Starting this week, you'll be able to send songs, playlists, podcasts, and audiobooks directly to friends and family, all within the app. I’m excited about what this unlocks. Because when sharing becomes part of the listening experience, discovery becomes more personal, more immediate, and a whole lot easier. Curious to hear what you all think.

[michellegoad @michegoad]

@nikitabier new job to deliver on this. :)

[michellegoad @michegoad]

This is a BFD:

The most annoying pain point unsolved by ATT today- bad reception.

Elon finds this wedge and solves it.

Once you build perfect reception which is what Starlink will eventually enable, you can accelerate the consumer adoption of switching from ATT to X powered by Starlink.

X becomes your mobile carrier and all in one super app including a mini App Store world of (flip on an upsell from X premium subscribers to use Starlink’s service to juice adoption) — X is an expensive but interesting telecom customer acquisition strategy vs a media co.

You own the E2E infrastructure of all telecom.

You disintermediate ATT and Apple.

This play is 🍌.

[Elon Musk @elonmusk]

The first Starlink satellite direct to cell phone constellation is now complete.

This will enable unmodified cellphones to have Internet connectivity in remote areas.

Bandwidth per beam is only ~10Mb, but future constellations will be much more capable.

[michellegoad @michegoad]

@omooretweets I love this sm