Mike Wheatley | AI & Cloud Narratives

AI beat reporter @SiliconANGLE. I help startups with high-converting narratives, PR launch packages & ghostwritten executive thought leadership. DMs open.

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

1/ Startups crave attention from journalists and customers alike. But most are just ignored. Not because their product sucks, but because they don’t know how to tell their story..

I know this because I review dozens of pitches for @SiliconANGLE every day. Most get binned because their narrative sucks.

So how can startups ensure they get noticed?

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@unusual_whales This is what you call "damage control". Admit something before people call you out. Then spin it to make yourself look like you're ready for everything.

Classic narrative control. I explained it earlier: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@Hiteshdotcom Zuck is just covering himself because they can't keep up. This is damage control, subterfuge. I explained it: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@StockSavvyShay It's just a cleverly controlled narrative because people were about to start asking questions... I explained that here: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@alexandr_wang Other companies are progressing just fine. Meta messed up. This is just propaganda, as I explained in my piece: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@MarioNawfal This is just Meta trying to control the narrative and software the blow of its embarrassing failure: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@firstadopter @X It's just Zuck trying to control the narrative after he f*cked up, as I explained: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@ns123abc This is a propaganda masterclass: https://t.co/EzTSJKmU8d

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

Read my full deep dive into Meta’s town hall and what it means for agentic AI here: https://t.co/TxCrLatOvv

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

https://t.co/YKA2gqyuvB

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

I love how AI never says "no" 😅😅😅

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

5/ Building a compelling narrative isn’t that hard. But most founders are too busy to do it themselves.

That’s where I come in, helping VC-backed startups with:

– Executive thought leadership ghostwriting
– Product announcement PRs and pitch packages

Start telling stories and you’ll start getting noticed. Hit me up to figure out how. (DMs open)

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

1/ Startups crave attention from journalists and customers alike. But most are just ignored. Not because their product sucks, but because they don’t know how to tell their story..

I know this because I review dozens of pitches for @SiliconANGLE every day. Most get binned because their narrative sucks.

So how can startups ensure they get noticed?

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

4/ Talking directly to customers is different. They want to hear from people who actually know what they’re talking about.

But how can you convince them of that? With thought leadership… that means stuff like:

– Analysis of AI news and trends through your specific lens.
– Detailing the messy technical trade-offs your team was forced to make.
– Telling the story behind your data

You’re an expert. But do you sound like one?

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

I’m a journalist. I see hundreds of generic press releases each week – most are archived in less than five seconds.

I’m looking for good stories, not a sales pitch. Stories that make people think, “that’s what I need.”

You need to do 3 things to get noticed:

– Show how your product fits within current AI/Cloud trends.
– Explain what everyone else is doing wrong that you do right.
– Prove your not talking sh*t

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

Most founders are too focused on the tech. When they craft a PR or post on LinkedIn, they rave about the architecture and features and numbers that are (probably) too good to be true.

Enterprises don’t buy features, and journalists know this. They buy stuff that solves annoying business problems.

Stop talking about “what our tech does.” Discuss “what happens when our tech works.”

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@SleeperNFL @SleeperAZCards @SleeperSF49ers @SleeperSeahawks @RamsTapes Nobody gonna say Jeremiyah Love?

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@firstadopter I don't think anyone is denying the enterprise interest and enthusiasm for AI agents. The problem is the financial side of it: https://t.co/d7y5bxmmMq

[unprompted @unpromptednews]

https://t.co/Oi4mYzf5d3

[Mike Wheatley | AI & Cloud Narratives @Mike_Wheatley]

@0xCodila Probably because @sama is a narcissist. I've heard they're not nice people to work for. But he might be undone soon: https://t.co/d7y5bxmmMq

[unprompted @unpromptednews]

https://t.co/Oi4mYzf5d3