MikeMakesAds

Ex-Physicist | Performance Ad Creative Systems for 7 + 8 Figure DTC Ecommerce Brands📈 | Founder @

[MikeMakesAds @mikemakesads1]

Why I quit my job as a physicist to become an agency owner:

🧵

[MikeMakesAds @mikemakesads1]

HIRING

Direct Response Video Editor

Must have experience working within ecomm

Requirements: Track record with winning ads backed by $100k+ in spend
Must be able to work in fast-paced environment and willing to learn/adapt quickly.

Dm with results
#ecomm #creativestrategy

[MikeMakesAds @mikemakesads1]

(yes I'm writing about Christmas in October. I've made my peace with it.)

[MikeMakesAds @mikemakesads1]

your Black Friday CPA is going to lie to you.. again.

the discount is doing a lot of the selling. so when January budget goes behind November's "winners", CPA jumps and everyone blames the algorithm.

[MikeMakesAds @mikemakesads1]

know your real number before the madness starts.

that brand aims for roughly break-even on the first order, because customers come back and spend 3.5 to 4x that over time. a good November doesn't change that target.

[MikeMakesAds @mikemakesads1]

@arcads_ai https://t.co/cjf6evxOzG

I break it all down how to structure your songs/videos so they actually print $$$

[MikeMakesAds @mikemakesads1]

https://t.co/cjf6evympe

I break it all down how to structure your songs/videos so they actually print $$$

[arcads AI @arcads_ai]

Introducing Arcads Singing Ads 🎶

This format is CRUSHING on Meta

... Create AI music ads in seconds

Available today for all users

[MikeMakesAds @mikemakesads1]

https://t.co/cjf6evympe

I break it all down in this video

[Igor @IgorWoorts]

AI song or not, the REAL reason these animation formats work so well is the storytelling.

We take the persona through an emotional journey:

Emotional hook → failed solutions → emotional consequences → belief shift → mechanism → short-term outcome → long-term transformation → full-circle emotional moment → product introduction

2+ mins of building recognition + belief BEFORE really selling the product.

And animation lets us visually bring every single part of that emotional journey to life.

Storytelling is becoming more and more important for creating TOF bangers.

[MikeMakesAds @mikemakesads1]

In this vid I giveaway the full script structure breakdown of how to make AI Singing ads that actually print $$$$

#aicreatives #suno #metaads #ecomm

https://t.co/cjf6evympe

[MikeMakesAds @mikemakesads1]

@sourfraser Dedication

[MikeMakesAds @mikemakesads1]

real, but we move

[MikeMakesAds @mikemakesads1]

real

[MAX @MaxGrant__]

Being an agency owner in 2026:

Having to justify your work to your client
Competing against thousands of other agencies, giving audits, whispering to your client's ear, attempting to trash your work, taking credit for your work
Getting blamed for shit you didn't do
Getting blamed for shit you did do that they did not want
Dealing with client churn
Dealing with too many clients onboarding at once
Firing clients
Firing Employees
Constantly marketing yourself
Looking at AI either replacing you or replacing your team members or replacing core processes constantly

[MikeMakesAds @mikemakesads1]

four years ago i'd have paid good money for this. so i'm not charging for it.

8 modules, an hour. the full chain from customer psychology to reading your numbers without lying to yourself. angles done live on a real brand. no pitch at the end.

link in reply

[MikeMakesAds @mikemakesads1]

https://t.co/OAkU8DfW9F

[MikeMakesAds @mikemakesads1]

@ecompixsil Bruh

[MikeMakesAds @mikemakesads1]

FR

[Juan Garcia @juangarciarrr]

me in 2001 wasting time instead of ripping ecom ads when CPMs were basically free