Marketing lessons learned over more than a decade growing startups (thread):
Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.
@dodgejd@CyrusShepard@BritneyMuller Ugh, don’t remind me. Painful to miss again. Adding salt to the wounds, I’ll be at our NJ office those dates taking about ERP and data migration instead. The joke’s certainly on me.
@msweezey Likewise! Glad we had a chance to connect and thanks, as always, for sharing your knowledge. Excited to put some of your suggestions into practice.
@dodgejd@PPCbythebeach@BingAdsSupport Yup, transition starts March 15 with goal of sun-setting by March 31. And just when they were about to launch the ability to sort your data by date! 😂
With diminishing social referrals, Google solving queries w/out clicks & brands focusing on growth vs. profits, the inbound marketing playbook of the past needs an overhaul. Inspiring deck from @randfish on structuring a smarter playbook for 2019 & beyond. https://t.co/8IMWzPlQsg
@dodgejd I might be an anomaly but I’d drive 100 miles for the right vehicle. We did most of our shopping within 25 miles but bought a used Acadia in Farmington Hills a few years back.
No two customer journeys are the same and the journey is not linear. What does intent look like for your customers? Great challenge from @LukeAlley#avalaunchgoogleday
In the US:
- Google properties have 93% of the market
- YouTube gets almost 3X as many searches as Facebook
- DuckDuckGo is one of the only non-Google properties growing its market share
- Google web search alone earns ~22X the searches of Bing+Yahoo
More: https://t.co/YnEGpJQj39