Jason Dodge

Digital marketing professional focused on honest SEO, PPC, Analytics. #mozcon Speaker. Founder of @BlackTruckMedia & @MiSkiReport.

[Jason Dodge @dodgejd]

An evening celebrating small business success in Michigan alongside some great individuals in our state. Honored is an understatement to be awarded a 50 Companies To Watch in Michigan award alongside our talented @BlackTruckMedia team!

[Chris Long @chris_nectiv]

Very interesting SEO research:

Users spend 4x longer in Google search results when an AI Overview is present:

[Jason Dodge @dodgejd]

@NickLeRoy I miss "live tweeting" when my followership would spike. LOL Then I go dark for a bit.

[Jason Dodge @dodgejd]

@VeryWellVersed We do love a good acronym don't we? Kudos on the handle change BTW.

[Jason Dodge @dodgejd]

@RyanJones New preso format I'll be asking about next time. Did you want that delivered as a PPT or an ASS?

[Jason Dodge @dodgejd]

@CyrusShepard Step in the right direction at least as it pertains to having some visibility into the visibility question. See what I did there?

[Jason Dodge @dodgejd]

@brodieseo Prob one of the more positive posts on this I've read. As an industry I'm seeing a lot of people pushing back and saying "it's not enough" or "this isn't helpful." I'm with you... this is a step in the right direction and it's then our jobs to parse this out and make some sense.

[Screaming Frog @screamingfrog]

Introducing Search Generative AI performance reports in Search Console - https://t.co/QGscP1blSG from @googlesearchc

[Lily Ray 😏 @lilyraynyc]

Guess it’s not dead

[Jason Dodge @dodgejd]

@MordyOberstein @smx @SERanking Be well, Mordy! Seems like a smart decision for sure my friend.

[Jason Dodge @dodgejd]

@lilyraynyc I think that's an accurate statement. The 1-2 yr mark, especially the creative industries.

[Jason Dodge @dodgejd]

Imagine blowing through $500m in a month....

[Thierry from arvy 🇨🇭 @ThierryBorgeat]

In the last 30 days alone:

– Microsoft cancelled most of its Claude Code licenses, citing cost
– Uber burned through its entire 2026 AI budget in 4 months
– Uber's COO publicly said AI costs are "harder to justify"
– A Fortune 20 CEO ordered token spending to be "dramatically slashed"
– One company spent $500M in a single month on Claude with no usage limits
– H200 rental prices crashed from $7/hr to $4/hr in three weeks

The stocks: still at all-time highs.

How long can the market keep ignoring the receipts?

[Jason Dodge @dodgejd]

@wilreynolds Solid approach and I also firmly believe that @randfish study done a couple months back aligns with all of this. Having participated in that, I've used that data as a guidepost on many conversations and presentations.

[Jason Dodge @dodgejd]

@NickLeRoy Haha best one is watch when a physician does a search.

[Jason Dodge @dodgejd]

@lilyraynyc Headlines... Publishers need anything these days more than ever. @JoyanneHawkins

[Jason Dodge @dodgejd]

@glenngabe Should also point out... It's not default on Mobile (yet) and it's not on every query type. @rustybrick

[Jason Dodge @dodgejd]

@lilyraynyc That quote alone is a stand out. @wilreynolds

[Jason Dodge @dodgejd]

@CyrusShepard To think of the brands out there chasing down AI citations, or trying to explain all of it to the c-suite, yet we don't have what I feel is a fundamental tech SEO element in place. Sheesh.

[Jason Dodge @dodgejd]

@screamingfrog Solid updates all the way around. The MCP is exciting for sure.

[Screaming Frog @screamingfrog]

Just released @screamingfrog SEO Spider v.24:

https://t.co/wSFQFFrUf6

Includes -

🤖Screaming Frog MCP

🧑‍🤝‍🧑Auto Compare Crawls

📊View Crawl Changes in Email Notifications

📧Send Crawl Export Attachments by Email

🚫Find Uncrawlable Links

& lots more! Enjoy.