Mikie Daniel

Co-Founder & Creative Director at Make it Social. Either making pictures for films, or watching films.

[Mikie Daniel @mikiedaniel]

Also this one.

[FINAL FANTASY VII @finalfantasyvii]

Are you ready to join the party this Thursday? #FF7R

[Mikie Daniel @mikiedaniel]

I don’t really tweet that much now. But here is some recent work that I’m proud of.

[FINAL FANTASY VII @finalfantasyvii]

He's waiting…

Final Fantasy VII Rebirth launches this Thursday. #FF7R

[Mikie Daniel @mikiedaniel]

@MullerUK_Ire I’ll take some free ones now they’re back (assuming this tweet was the inspo) 👍🏻

[Mikie Daniel @mikiedaniel]

I enjoyed my Strawberry Cheesecake Muller corner...

...but Mississippi Mud Pie though... that stuff was next level.

[Mikie Daniel @mikiedaniel]

@gloverscast Evening. Thoughts on a top 6 finish even if we keep conceding soft goals all season? Can we rely on simply scoring more, or counting on our opponents fatigue as the season progresses? 😬

PS I also thought the word was “laxadaisical” until the last ep... #GCQs

[Mikie Daniel @mikiedaniel]

@gloverscast Evening. Still too early in the season to be making judgments and we all accept “Rome wasn’t built in a day” - but do you think that there’s an expected period of time that Rome should be built in, and when in the season do you think that is? #GCQs

[Mikie Daniel @mikiedaniel]

"yeah so aliens are real but you don't know them because they go to a different school"

[Brian Cox @ProfBrianCox]

I keep being asked what I make of the UFO thing in Congress yesterday, so here it is: I watched a few clips and saw some people who seemed to believe stuff saying extraordinary things without presenting extraordinary evidence. Therefore I have nothing more to say, other than: It would be great if true - it would take a bit of the pressure off our civilisation if we weren’t the only means within the Milky Way by which the Universe understands itself. Sadly, as of today, I still feel that pressure, so can we perhaps focus on not messing our world up rather than hoping that, to paraphrase Sagan, someone will float down to save us from ourselves.

[Mikie Daniel @mikiedaniel]

and so am i for using this app

[Mikie Daniel @mikiedaniel]

“from earth”

elon is such a loser

[Mikie Daniel @mikiedaniel]

this guy saying aliens are real “under oath” which of course famously no one has ever lied under before

[Business @XBusiness]

To our partners, we want to address a recent Bloomberg article which claims that harmful content viewed on Twitter has gone up over the past six months. This is an absolutely false assertion. 99.99% of Tweet impressions are healthy. Which means only a tiny amount of content requires enforcement. But we’ll keep doing whatever we can to make this platform as safe and healthy as possible.

Bloomberg created this article using outdated research that contains incorrect or misleading metrics. The article does not properly provide the right context or new updates to the remediations we have made since the third party research was conducted. Here’s more information:

Incorrect Metrics:
- The third party researchers consistently discuss "tweets authored’ rather than the "volume of the tweets" that are actually seen. That is a very important distinction.
- Twitter's move to Freedom of Speech, Not Reach (https://t.co/qO1tNxabPI) has dramatically reduced the reach of ‘lawful and awful’ Tweets by an average of 81% compared to healthy Tweets.
- Twitter's work is not done, but we’re encouraged by the progress in driving hate speech impressions 30% lower on average compared to pre-acquisition.

Outdated and Old Data:
- Much of the data within the report is from the period of time immediately after the acquisition.
- Which have already been reviewed or actioned accordingly through automated and manual enforcement.
- Since acquisition, Twitter has shipped products that have led to significant improvements not limited to, the aforementioned work, and brand safety and suitability tools that validate (<insert link>) that our efforts are more than 99% effective in placing ads adjacent to safe content

Zero Tolerance:
- Twitter has zero tolerance (https://t.co/cometoZJKW) for content that incites violence, threatens people violence, or wishes harm on people.
- Under our Abuse & Harassment policy (
), Twitter restricts sharing of abusive content, engaging in the targeted harassment of someone, or inciting other people to do so.
- This includes behavior that is repeated, unreciprocated, and intended to humiliate or degrade an individual(s) with abuse or hate.

Furthermore, Twitter has strong brand safety and suitability controls in place that are effective in keeping your ads safe. Our brand safety engineering team is also actively building more suitability capabilities focused on inventory filtering and pre-bidding that will be available in two weeks.

Current Brand Safety Capabilities:
- Brands can choose which surfaces (timelines, replies, search results, immersive video) their content will appear on
- Twitter offers first party Adjacency Controls that enable customers to create a negative keyword and account handle list that will prevent their ads from appearing adjacent one spot above or below tweet content they have signaled is unsuitable in Twitter’s Home Timeline, where the majority of all consumption occurs
- Twitter currently partners with industry leaders Integral Ad Science (IAS) and DoubleVerify (DV) to power “post-buy” measurement for Brand Safety & Suitability.

Brand Suitability Capabilities:
- Twitter is actively building inventory filtering capabilities that will allow even more control over content adjacencies.
- Twitter is exploring new pre-bidding control options with third parties.
Topline Points
- 99.99% of Tweet impressions are healthy.
- 5X increase in account suspensions for Child Sexual Exploitation vs. a year ago
- 95% of suspensions are proactive–before we get a user report — up from 75% a year ago
Advertising Related Data
- As observed by our third party partners, 99%+ of measured ad impressions appeared adjacent to content that was deemed safe in accordance with the GARM brand safety floor.
- For advertisers leveraging Adjacency Controls, we’ve observed a 99% efficacy rate in avoiding terms and authors brands deem inappropriate.
- More than 1,800 customers are now using adjacency controls.

In summary, we’re committed to providing you with a safe and suitable environment where you can connect with your customers. We’ll continue to enhance our suite of brand safety solutions to allow for even greater transparency and control. And we’ll continue to demonstrate through data that our platform is safe and is getting safer every day.

[Mikie Daniel @mikiedaniel]

laughably low numbers for those of us who are #chronicallyonline

[Ed Zitron @edzitron]

If you’re wondering why you’re rate limited it is not a bug it is Elon making it so you can only read 600 posts a day. The business master has performed his ultimate move

[Mikie Daniel @mikiedaniel]

the chef at mcdonalds preparing my order

[Mikie Daniel @mikiedaniel]

Me: I think I’ll start the week off strong, get in nice and early.

The Elizabeth line on a Monday morning:

[Mikie Daniel @mikiedaniel]

@nickmohammed

[Mikie Daniel @mikiedaniel]

It’s cause we’re getting fucked by the housing market instead 👍🏻

[Quite Interesting @qikipedia]

Millennials are having less sex than their parents did at their age.

[Mikie Daniel @mikiedaniel]

okay but when does summer start please

[Mikie Daniel @mikiedaniel]

Yessss rain

[Mikie Daniel @mikiedaniel]

It’s giving this vibe https://t.co/EuU6FbhPIV

[Mikie Daniel @mikiedaniel]

Making the same joke as me suspiciously close after I posted mine yet big Rich will do absolute numbers on his. No justice in this world.

[Richard Osman @richardosman]

Looking forward to watching Corrie today.