Google Ads Specialist → I help Local Businesses and e-commerce 5X their Revenue in 90 days🚀 with Paid Advertising | PPC Expert 3+ Years of practical experience
The fastest way to become successful is to associate with people more successful than you. This results in some of the fastest learning and behavior change you can experience.
The problem is...they wont want anything to do with you.
So you have to find ONE thing you're more successful than them at, and give that thing freely. Not at cost. Not tit for tat. Freely. Without expectation. It's an unspoken code of people who are higher up - they're almost all givers. The easiest way to see someone who is "out of place" is to spot the taker. Spot the person always angling.
Anyways once you do actually provide value (help them do something good they couldn't do before or help them avoid something bad they used to have to deal with, or get the same outcome they're used to faster or cheaper)...they'll let you hang around.
Then you learn as much as you possibly can and try and be the best in that group at EVERYTHING. And when that happens they'll see you as a leader. You won't even have to say it. The power dynamics will just shift.
5 tips for improving your Meta ads performance:
1. Consolidation
Too many campaigns can cause problems in your account.
For example, too many campaigns may mean your budget is spread so thin, tha you're hardly getting anywhere.
It's best to keep an account that spends under $50k/mo at 2-3 campaigns.
2. Test Different Creatives Regularly
Don’t let your ads go stale. Create fresh UGC, videos, or static images every week. A simple change can reduce CAC and boost engagement.
3. Focus on new customers
Engaged and past customers are great, but they don't scale your brand.
Create a campaign that's focuses on just getting new customers.
Use exclusions to keep it as TOF as you can.
4. Prioritize Mobile
Most Meta users are on their phones. Optimize your ads for mobile with shorter videos, mobile-first designs, and vertical formats.
5. Don't trust Meta
Don't trust Meta to allocate spend to the right creative
Give every creative a chance by pushing spend into each concept
That's why I use the ABO method.
This static ad sucks, and here’s why :
- Without context I have no idea what this product is
- The review gives me 0 information other than the fact it “tastes like summer”
- The product is so far away that I can’t even read the can
Do the opposite of this when you make ads