Minda Smiley

senior analyst at @emarketer

[Tiffany Moustakas @tiffmoustakas]

Personal news that every journalist dreads sharing: After 3 years at Adweek, I was laid off today. I'm so proud of all the work I did and I'm forever grateful for the people I worked with, some of whom have become lifelong friends. But let's be real, this still SUCKS!

[Marketing Brew ☕️ @MarketingBrew]

Join @ameyers_ and @Minda_Smiley tomorrow as they discuss all things audio 🎧
- How do brands find their sound?
- What is the state of podcasting advertising?
- How do brands leverage Spaces and Clubhouse?
https://t.co/601lxVJg0a

[Minda Smiley @Minda_Smiley]

@notnotphoebe @thecultureofme @MarketingBrew @taylorswift13 Mood Board, Taylor's Version

[Marketing Brew ☕️ @MarketingBrew]

At The Brief: A Summit Presented by Marketing Brew you'll hear from a powerhouse panel of speakers who'll provide solutions to the modern marketer's biggest challenges.

Here's a peek of what you'll take away. 🧵👇

Presented by @Vimeo.

https://t.co/DlmmuNeNNC

[Dan McCarthy @Dan__McCarthy]

excellent reporting from @Ryanbarwick and @jennbrice, one of our excellent editorial interns whose last day is tm. goin out with a bang!

https://t.co/GJJNIUIEkh

[Morning Brew ☕️ @MorningBrew]

it's the S&P 500, Jerry

[Marketing Brew ☕️ @MarketingBrew]

We want to know your thoughts on the upfronts and NewFronts this year. Which presentations stood out to you? What did you want to see more of? #MarketingBrewChat

[Minda Smiley @Minda_Smiley]

@maxwillens Great run Max! Congrats!

[Minda Smiley @Minda_Smiley]

@MarketingBrew i think so! especially because (at least as of now) it's unexpected. people expect to see Bud Light, M&M's, etc. so it might be easier to tune them out. But if you see the B2B platform you use at work during the game, you're more likely to do a double take

[Minda Smiley @Minda_Smiley]

@MarketingBrew @coinbase @FTX_Official @eToro i think they all went into it knowing that most people know little to nothing about crypto...definitely more about piquing curiosity. maybe they'll address the non-believers next year haha

[Minda Smiley @Minda_Smiley]

@MarketingBrew @notnotphoebe i wonder if we're hitting a tipping point with celebs -- if every single ad has one (or more than one), does they start to lose their luster? will we see brands start moving away from them to try and stand out?

[Ryan Barwick @Ryanbarwick]

*deep breath*

So here's my year.

Morning Brew gives us *a ton* of freedom to report, to make our own beats. In turn, I've focused my attention on the free internet, how publishers make $$$, and how technology is changing advertising and media.

Here's the work I'm most proud of

[Phoebe Bain @notnotphoebe]

2021 was ✨quite a year✨ for @MarketingBrew—and by that I mean I got to do way more original reporting than I ever thought possible when we rolled out the newsletter in 2020.

🧵 Here are the pieces I'm most proud of from 2021, with much more TK in 2022 (more on that later 👀)

[Minda Smiley @Minda_Smiley]

@kelseymsutton @MorningBrew @Ryanbarwick @notnotphoebe @kt_hix @joshsternberg we’re so excited!! 🥳

[Minda Smiley @Minda_Smiley]

@tiffmoustakas @klundster Not only a country rendition but also the loudest rendition

[Minda Smiley @Minda_Smiley]

@Ryanbarwick @joshsternberg help

[Minda Smiley @Minda_Smiley]

@PatrickCoffee So sorry to hear this. Thinking of you and your family.

[Austin Rief ☕️ @austin_rief]

A guide to the 3rd party cookie.

An excellent analysis by the @MarketingBrew team

https://t.co/OdmELemzXR

[Minda Smiley @Minda_Smiley]

Mikey loves zoom so much

[Marketing Brew ☕️ @MarketingBrew]

BONUS CLIP: @Minda_Smiley had a purrfect surprise guest drop in midway through the event... 😸

[Marketing Brew ☕️ @MarketingBrew]

Remember these ads? 👀

These "chumboxes" are the oldest trick in the book at this point, but they're going strong to this day. This type of inventory 𝘴𝘵𝘪𝘭𝘭 snaps up a sizable chunk of web ad spend.

But why are publishers and brands playing ball? Allow us to explain. 👇