Mindset Bolt

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[Shri Kanase @EcomShri]

No brand should be running Google ads without this setting checked

I'm talking about content suitability

The #1 reason for waste of spend across Performance Max

At minimum, you should be excluding all apps traffic

It's not unheard of to improve efficiency 25% OVERNIGHT excluding these

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Stuck on an email? Fill in these 4 parts, in order:

[Jimmy Kim @jimmykim]

Here's a prompting framework to help you write your next email:

Context → Character → Command → Constraints

Let me break it down:

Context: What does the AI need to know? Audience, product, problem, solution, and competitors.

Character: Who is the AI acting as? A senior marketer? A copywriter? A strategist?

Command: What do you want it to do? Write, analyze, brainstorm or compare.

Constraints: What are the limits? Word count. Tone. Things to avoid. Must-includes.

Example:

Context: "We're a DTC protein powder brand selling to busy professionals 25-40 who want to build muscle but hate the chalky taste of traditional protein. Our product uses a proprietary filtration process that makes it taste like chocolate milk"

Character: " Act as a senior retention marketer who's been in fitness for 10 years"

Command: "Write a 3-email welcome sequence for first-time buyers"

Constraints: "Each email under 120 words. No cliches like 'crush it' or 'beast mode'.Focus on the taste experience"

The difference between this prompt and "write a welcome email" is night and day.

[SendIt! Podcast @SendItpod]

Your repeat purchase rate sets your acquisition budget.

More second orders mean you can afford to spend more to win the next customer.

Build LTV from the first purchase. Don’t just report it.

@jimmykim @ecomchasedimond

[Tim Keen @maestrotimk]

4 things it takes to add a new ads channel to an established B2B company and make it profitable: (for linkedin, meta, and google)

1. a really good video editor

• most B2B ads i see are quite generic, they mostly describe the product
• almost no one is running interesting ads
• the BEST format to expand to is video
• and a good editor is like magic for video content
• with a really good one, you can work wonders

2. audience testing, a lot of it

• it takes a lot of audience testing to expand to a new channel + a lot of hard work on the small stuff
• we keep testing until we find an audience the ads work for

3. new messaging for every new audience

• a new audience usually needs its own message
• unlocking new messaging is the other half of the job

(that part is really, really fun)

4. a profit bar from day one

• CACs in B2B are increasing rapidly
• so the goal is to get the new channel running profitably ASAP

PS

running b2b ads and want me to audit your own setup?

i’ll rip your ad account to shreds and give you a roadmap to play with.

message me and we’ll find a time :)

[Dan Rosenthal @dan__rosenthal]

Some of our signal-based campaigns hit reply rates 2-10x above standard outbound.

Here are the 25 most important intent signals for 2026:

First, the 5 ways to action them:

[Fivos Aresti @fivosaresti]

Most GTM teams bet everything on a single channel.

We use 4 channels that feed each other when you connect them:

1. Content teaches your ICP, and every like or comment is a signal you can track.
2. Ads build familiarity and retarget the accounts already engaging with you.
3. Outbound reaches accounts already showing intent, over cold email and LinkedIn DMs (Instantly(.)ai, HeyReach).
4. Partnerships bring referrals, and co-marketing/joint webinars that borrow someone else's trust.

Like I said, these all work together.

Wire them together through first-party signals in Clay, and each channel feeds the others.

Start with 1 or 2.

Validate before adding more.

[Atishay @atishayhyperke]

https://t.co/oM7AtvgknO

[Aaron | GrowthFlare @AaronxShepherd]

we got a client 302 positive replies in 30 days off one cold email framework.

here are 3 scripts we used, word for word 🧵

(copy them)

[mark mei @markdmei]

3 L’s I had to take before hitting a $2M run rate with my email agency:

1. Fidget spinners

I'd made $10-20K reselling shoes and random stuff, and I put ALL of it into white-labeling fidget spinners. Batch one made $5K, so I rolled everything into more inventory. Batch two flopped and took every dollar with it. Huge L at the time.

2. iOS 14

When I came back, I built two dropshipping stores, and by Black Friday 2020 they were doing $300K+ a month combined. Then iOS 14 broke Facebook's ad targeting, and both stores collapsed almost overnight. Everything I'd built was on one channel I didn't own, which is a big part of why I do email now.

3. The lost year

After the stores died, I lost a whole year trying web design, SEO and cold email for other services. None of it stuck. What I actually knew was the inside of an eCom store, the ad spend, the margin, the LTV, the fulfillment, so I niched into email for eCom brands.

In due time, it all works out 🤞

[Evan Seech | Ads & Funnels @evanseech]

We run some of the biggest ad accounts in B2B and coaching.

Ads only make you "f*ck you money" once you stop babysitting them.

I see it all the time

So many guys in our inner circle launch their ads and the next day will ask:

"What do I do with my time now?"

The easy thing to do is sit in the ads manager refreshing it all freakin day.

But if you ask me (or any serious advertiser worth their socks) I’m HARDLY inside the ad account.

My hours go into way more important shit.

So I walked our Inner Circle through my whole day on a group call, and I'm giving the recording away...

Inside:

1. A 5-10 min morning health check
2. My ad fatigue check every 4-5 days
3. My Friday stat pull routine and how we pick ONE bottleneck to fix
4. The 4-6 hour block I protect every day for ads and content
5. Calling no-shows once a month to ask why (it changed our pre-call emails)
6. Keeping 20-30 ads on reserve
7. My content KPIs, from YouTube videos per week to lead magnets
8. The night-before power list I've run for about 3 years

SO much value in this call

Want in?

• Comment “DAILY”
• Follow me @evanseech so i can DM you

[Richard Illingworth @RCIllingworth]

i use one $10 domain to run 60 of my sending inboxes.

the usual way needs 20 separate domains for that many.

here’s the FULL build you can steal:

[gethookd.ai @gethookdai]

this ad starts like a random tiktok

"okay, this is day 1 of..."

girl in bed, grey t-shirt, "DAY 1" on screen

then it jumps to day 42 and she's surprised by her results

then it hard-cuts into a doctor giving what looks like a conference talk

then back to her

that mix shouldn't work

but each piece does a job

the selfie makes it feel real / the day counter makes you wait for the payoff / the doctor makes it feel credible

then the garlic + coq10 shows up as the reason

most supplement brands pick one: testimonial or expert

this one stitches both together and gets the best of each

added this + more of resilia's longest running ads to the swipe file

link in the comments

[Luke Shalom @shalom_luke]

There's far too many business owners on here who want "easy closes" and can't understand why there prospects give them "i need to think about it" objections.

Tattoo this phrase on your eyelids It's going to lift your close rate TODAY:

"The objection you give is the one you get."

How the hell are going to lead your prospects over the bridge of anxiety to make a change if you can't do it for yourself in the way that you buy...

I've heard this from prospects who complain about timing objections with there customers... many of these business owners are already successful on paper... 7 figure businesses.

But they got comfortable.

"We love this, but it's not the right time right now."

Not having the Money.
Waiting on the next client.
"In three months I'll have more time."

All fair.

But I noticed something uncomfortable.

I thought of my old sales mentor, JP. (Top rep at Jeremy Miner's 7th Level, doing $150k a month in commissions.)

Yes hes 21 and hes crushing 99% of you.

He always used to tell me: "The objection you give is the one you get."

I was asking people to invest in themselves.

And I wasn't doing it myself religiously.

I knew I needed help to take our new offer, the Pipeline Reset, to the next level.

I also had a blind spot when it came to scaling an info business.

So at the start of September I paid a business coach $7,500.

I work best with a bit of pressure and another set of eyes on my work.

I'd known that for a while. I just kept saying "not right now" or "I don't have the time".

Low and behold...

September was my best month of the year. I made $66,000 in my coaching business.

And this month and next are lined up to be simliar.

I won't pretend that was all the coach.

But something changed on my sales calls.

When a founder said "I need to think about it," I wasn't quietly agreeing with them anymore...

Subconciously thinking "well that makes sense i would do the same".

I'd just made the same decision myself.

Buyers can feel that congruency. They can also feel when you haven't done it.

So if your prospects keep telling you "not right now" or "it's too expensive," look at the person YOU see in the mirror.

Want faster, bigger closes?

Become the prospect you want to attract.

What's the last thing you told yourself "not right now" about making a purchase decision you thought could help you? It's probably the limiting belief keeping you stuck.

P.S. In 2 weeks I'm launching a webinar where I'll take you through going through my top 1% enrollment process for how get prospects to close themselves and overcome any objection without sleazy sales tactics. 30 tickets left. Go grab a slot here: https://t.co/xKjfQRvt6I

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Steal this AI review panel. It scores your marketing copy out of 100 before it goes live.

Works on emails, ads, landing pages, anything:

[Kyle Bigley 🥂 @kylebigley]

Q4 is expensive enough without overpaying for SMS.

Love seeing this reaction from one of our customers after seeing how much they saved switching from a legacy provider to TxtCart 😂

If you're still paying legacy SMS rates heading into BFCM, might be time to shop around.

Hint, 40-50% off Klaviyo and Omnisend SMS bills.

[Doug Kelsey @seamlesspro93]

Jon co-founded SeamlessChex, and he’s finally on X.

We built SeamlessChex so merchants get a processor that understands their business before it approves them, and stays with them as they grow.

Now Paynote takes that to merchants outside the US, so they can sell to US customers without a US entity or a US Social Security number.

When one of our bigger merchants has a problem with a bank, Jon is the one on the phone with the head of risk.

If you ever have any questions about the processing world, he’s the guy to ask. Give him a follow.

[Founder Thoughts & Strategies @mogulinfluence]

You can 10X the efficiency of your creative testing in the next 90 days with this EXACT system:

[gethookd.ai @gethookdai]

her blood pressure went up after menopause. she got told it's stress, or her age.

blood pressure daily's ad opens right there. then it sells her chocolate. raw cacao, 1,200mg flavanols a scoop, 52 trials cited.

everyone files chocolate under guilt. this ad files it under arteries.

100 active ads. the hardest part was making dessert sound clinical.

[Alex Fedotoff @FedotOff90]

Got on a call with a guy who still lives at his family's house in Turkey.

The month before we talked, he did over $3.4M.
That July, his best month ever had been $400K.

He had a very high GPA at the best university in Turkey and stopped going to class to do this. He started in April 2019 with about $2K and a $150 course, and tutored high-school kids in maths and English on the side.

The story that got me: he was on exchange in Switzerland, living on a scholarship. He put $100 into ads and made $1.5K in sales and $400 in profit. Then Stripe banned him and held the money for three months. He lost about $1K, which was all of his living money.

For years after that he did everything himself and cleared $10–30K profit a month. He told me straight up that being a one-man business was the main thing limiting his growth.

So he made one full-time hire. An assistant to publish his ads.

With that one person, profit went to $100K a month.
That assistant now runs his people.

Then he went after unit cost. He cut $6–8 off every unit, then went back to his old supplier and got them to match the new price. And when he scales, 90–95% of the time it's on Advantage+.

Most guys stuck at $400K a month go looking for a better ad. He hired a person and fixed his margin.

Why this works:

When you're the only person in the business, every hour you spend uploading ads is an hour you're not spending on product, suppliers or the next offer.

That's why he sat at $10–30K profit for years. The ads were fine. He was the bottleneck.

The first hire doesn't need to be a genius. His was an assistant whose job was publishing ads. That freed him to fix the things only he could fix, like his unit cost.

And $6–8 a unit is not small. On a product that sells every day, it lands on every single order before you touch your ads.

How to steal it this week:
1. Write down every task you did last week and how many hours each one took.
2. Circle the ones someone else could do with a 2-page SOP: publishing ads, uploading
creatives, customer emails.
3. Hire one full-time person for those. Not a freelancer you have to chase.
4. Spend the hours you get back on unit cost. Get a quote from a second supplier, then take it to your current one.

If you still publish your own ads, you've found your ceiling.