Mishana

Co-founder & COO @impellabs

Building AI teammates that actually get work done.

Sharing the wins, mistakes & chaos of building an AI startup. ☕

[Mishana @mishanamohd]

Hello, X! 👋

I'm Mishana, co-founder of ImpelLabs.

Three founders building an AI startup. Bootstrapped, learning as we go.

I'll share the wins, mistakes, customer stories, fundraising & behind-the-scenes chaos.

No founder wisdom. Just the real startup journey. ☕

[Mishana @mishanamohd]

@ChalithaWi We recorded different videos for each! 😅 Each program had slightly different expectations, so we tried to tailor our pitch accordingly. Definitely a lot more work, but hopefully worth it! 🤞

[Mishana @mishanamohd]

Applied to YC, a16z Speedrun and ERA.

Now I'm pretending I'm not emotionally invested in every new email notification. 😂

Anyone else in accelerator application season?

[Mishana @mishanamohd]

@Corporate_CJP Agree

[Mishana @mishanamohd]

@hakimuddinkika https://t.co/D6RKtBuADQ

[Mishana @mishanamohd]

@twig64 Hey there

[Mishana @mishanamohd]

@anupamrjp https://t.co/D6RKtBuADQ

[Mishana @mishanamohd]

@gianmauric Hey there

[Mishana @mishanamohd]

@imryanarya007 https://t.co/D6RKtBuADQ

[Mishana @mishanamohd]

It's 5:30 AM and I still haven't slept. 😭

Creating Meta ad creatives.

At this point, I can't tell if it's dedication or poor time management.

Anyway, why are YOU still awake? Wrong answers welcome. 👀

[Mishana @mishanamohd]

5/5

Everyone contributed to the problem. Teamwork makes the dream work. 💀

Anyway, founders, who was wrong here?

And how many paragraphs is too many paragraphs when arguing with a paying customer? 😂

[Mishana @mishanamohd]

1/5

Today's episode of building a SaaS startup:

Client: I need a Google Meet before 2 PM.

Me: Sorry sir, team is fully booked today. Can we do tomorrow? Meanwhile, please share the issue here.

Client: UNACCEPTABLE. This is affecting my business. Very disappointing after-sales support.

[Mishana @mishanamohd]

4/5

BUT WAIT.

Plot twist: Our platform should've detected the disconnection and alerted us automatically.

So let's review:

Client: Changed something and forgot to mention it.

Us: Didn't detect the disconnection.

Me: Wrote a master's thesis defending our meeting calendar.

Tech team: Just wanted to fix the damn integration.

Meeting: Still scheduled for tomorrow.

[Mishana @mishanamohd]

3/5

Then our tech team investigated why his AI agent had stopped responding.

Tech: Did you change anything on WhatsApp?

Client: Oh yeah, I was setting up a catalogue yesterday. I think that's when it happened.

🙂

So apparently, he'd changed something that disconnected the integration.

[Mishana @mishanamohd]

2/5

Me: Sir, we have other clients too. 😭 We can't just cancel everyone's meetings.

Client: I can't postpone my work.

Me: SIR NEITHER CAN WE 😭

Anyway, after enough paragraphs to qualify as a short novel, we agreed to meet tomorrow.

[Mishana @mishanamohd]

Me: Sir, we have other clients too. 😭 We can't just cancel everyone's meetings.

Client: I can't postpone my work.

Me: SIR NEITHER CAN WE 😭

Anyway, after enough paragraphs to qualify as a short novel, we agreed to meet tomorrow.

[Mishana @mishanamohd]

@founderclub2 https://t.co/8T5tHRM9sh

[Mishana @mishanamohd]

@ItsWillHenry https://t.co/8T5tHRM9sh

[Mishana @mishanamohd]

@DEVIN__SETH https://t.co/8T5tHRM9sh

[Mishana @mishanamohd]

@gianmauric https://t.co/8T5tHRM9sh

[Mishana @mishanamohd]

@lightsilver323 https://t.co/8T5tHRM9sh