Mish Fletcher

Global Head of Marketing for Accenture Interactive. Views are my own

[Mish Fletcher @mishfletcher]

@OllieMcAteer Or the MAGA Vaccine?

[Mish Fletcher @mishfletcher]

Huge congrats to all the winners today at #CampaignAOY @CampaignLiveUS. Tickled that @FCB_SIX scored Bronze in the #digitalinnovation category

[Campaign US @CampaignLiveUS]

Congrats to all of today's contenders! Check out all of the winners here and don't forget to join us for the post-awards webcast beginning now! #CampaignAOY
https://t.co/y8UsTNGL2E

[Mish Fletcher @mishfletcher]

Congrats @FCB_SIX for being shortlisted for Digital Innovation AOTY by @CampaignLiveUS and kudos to Andrea Cook for making the Exec of the Year shortlist! Couldn't be more #proud to work for this amazing agency #AOTY2020

[Alison Weissbrot @AlisonWeissbrot]

Congrats to all of the agencies listed on @CampaignLiveUS Agency of the Year shortlist! #AOTY2020
https://t.co/q9NpfIGBof

[Mish Fletcher @mishfletcher]

Huge congrats to the @FCBglobal and @FCB_SIX teams for being named @Adweek's Global Agency of the Year. SIX played a pivotal role through groundbreaking work like Act Too for the ‘me too.’ Movement, being named CRM AOR for BMW US and Canada, and for global growth expansion.

[Mish Fletcher @mishfletcher]

Humble brag. . . @FCB_SIX has just been named @BMW CRM Agency of record in the US and Canada. Huge congrats to the talented team who are bringing together creativity and data, underpinned by technology, to create Individualized Brand Experiences #IBX

https://t.co/uzo9EjHjvp

[Mish Fletcher @mishfletcher]

Groundbreaking new work from @FCB_SIX for the @MeTooMVMT. A new crowd-sourced, block-chained-powered platform that encourages people to take action to end sexual violence. Check it out! https://t.co/6OTikeoL4G

[Good Morning America @GMA]

JUST ANNOUNCED: @MeTooMVMT is releasing a new campaign aimed at giving back to survivors on the third anniversary of the now-famous hashtag going viral. https://t.co/VeSk6rDFgc

[Mish Fletcher @mishfletcher]

New work from New York! STIs just went public in @FCB_SIX NY’s latest campaign for LifeStyles Australia. @LifeStylesUSA
Read about it on @adage. https://t.co/qJKo1dcuPS

[Mish Fletcher @mishfletcher]

@Lindsay_Stein @CampaignLiveUS Thanks @Lindsay_Stein for reminding us to look for the light even in the darkness. My mantra is "Everything will be ok. It will just take time." And we will be back, all of us, better, stronger, more loving, and more compassionate than ever

[Mish Fletcher @mishfletcher]

Huge congrats to my friend and colleague Brian Whipple, CEO of #accentureinteractive, on being named Executive of the Year by #adage. A well-deserved achievement by an awesome guy!

https://t.co/2CYPJHbOIA

[Mish Fletcher @mishfletcher]

Welcome to the family @YeslerB2B. We're excited to have you on board!

[Yesler @YeslerB2B]

Yesler is now part of @Accenture. Read about what this means for #B2B marketing. https://t.co/k8ARsmhOmK

[Mish Fletcher @mishfletcher]

Much-needed hope . . . @S4Capital's founder, Sir Martin Sorrell, on a "sharp, V-shaped" recovery in Q4." He built WPP into a behemoth, he was right about the Publicis/Omnicom merger, he had first mover advantage with a new "faster, cheaper, better" agency model . . . let's see!

[Campaign @Campaignmag]

Martin Sorrell predicts 'V-shaped recession' https://t.co/Cc4W2GpQAo

[Mish Fletcher @mishfletcher]

Surge in brand interest in #influencermarketing foreshadows what the post-Covid19 marketing landscape might look like @CampaignLiveUS

[Campaign US @CampaignLiveUS]

Brands are bypassing production companies and asking influencers to create assets instead, sparking a new normal that is likely to continue well after coronavirus passes. @obviouslysocial https://t.co/mmcHDxoNyp

[Mish Fletcher @mishfletcher]

Love that, despite earlier reports that 38% of Americans wouldn't buy Corona beer for fear of contracting the virus, @corona sales have surged as the beer brand proves a popular choice at Zoom happy hours. Evidence that we can still have a sense of humor despite everything @adage

[Ad Age @adage]

Corona beer in surprise sales surge and Visa repositions Olympics campaign: Wednesday Wake-Up Call https://t.co/SRlTZ6bvFv

[Mish Fletcher @mishfletcher]

So heartening to see our collective human story brought to life with such creativity and compassion. Congratulations @ddroga and @Facebook

[Campaign US @CampaignLiveUS]

.@Facebook launches short film with @droga5 celebrating the human ways we're enduring a global pandemic. https://t.co/jr98l83clQ

[Mish Fletcher @mishfletcher]

Have you seen the latest Forrester Wave report of the world's leading Global Digital Experience Agencies? Download a copy here and learn why @AccentureACTIVE is both a Leader and the only agency called out for delivering "experience-led transformation."

https://t.co/J0gq9anlqt

[Mish Fletcher @mishfletcher]

Congratulations David and all our friends @droga5. Here's to the next 10 years!

[UN Global Compact @globalcompact]

It’s not a choice between purpose and shareholder value. You can drive shareholder value through purpose-driven business. Consumer habits are changing. Purpose is good business, even if it wasn’t before. — @Bhwhipple @AccentureACTIVE #WebSummit #SDGLive

[Mish Fletcher @mishfletcher]

We're thrilled to welcome Bow & Arrow to the @AccentureACTIVE family!

[Campaign Middle East @CampaignME]

“We look forward to collaborating with @AccentureACTIVE to strengthen our digital marketing efforts. A welcoming customer experience & customer-centric thinking are the core of our brand" says @Jankows1Karsten, GM Marketing & PR for INFINITI Middle East.
https://t.co/Nt8IjK7iT1

[Mish Fletcher @mishfletcher]

“Purpose is good business” and necessary to deliver long term value to shareholders - Brian Whipple, global CEO @AccentureACTIVE joins an all-star CMO panel “From purpose to action” @SDGMediaZone @unglobalcompact @WebSummit