Winnie C.

Global Performance Marketing leader. Obsessed with driving #growth. Keen runner, travel enthusiast, and meme connoisseur.

[Winnie C. @misswinniechan]

If 100% of your campaigns are working, you are likely stagnating.
I’m sharing the 70/20/10 framework I use to stop betting the house on "leaps of faith" and start managing a real performance portfolio.
Blog: https://t.co/A5aU4S9cc7

[Winnie C. @misswinniechan]

Brand marketing isn't just "vibes" and pretty logos. It is the long-game foundation for every performance win you will ever have. 📈
Breaking down why brand equity is the ultimate performance multiplier.
The deep dive: https://t.co/MTQwloG7hb
#BrandMarketing #PerformanceMarketing

[Winnie C. @misswinniechan]

NYC: The only place where the billboards are louder than the taxis.

Just dropped a new piece on the pulse of the Big Apple and what it teaches us about high-authority "noise."

Full read here: https://t.co/MEhxOOTqj8

#NYC #PerformanceMarketing #BigApple

[Winnie C. @misswinniechan]

Just had the privilege of learning recession era as budget and management from the legendary @nhhill #SWSX #SXSW2023 #advertising

[Winnie C. @misswinniechan]

@SandyShriver9 @DonaldJTrumpJr 🤣🤣🤣🤣

[Winnie C. @misswinniechan]

@PopBase Hilarious 😂

[Winnie C. @misswinniechan]

It's important to find that balance when doing all the thinking. "Head in the cloud, Hands in the dirt." @IABAustralia #iabadops

[Winnie C. @misswinniechan]

I love #ColesAu but I think their new persona is "too keen". I don't hate it but I also don't love it. #marketing

[Winnie C. @misswinniechan]

To avoid invalid clicks (& fat fingering), having a fast mobile site w/ a clear action button is very important! #masterclass2016

[Winnie C. @misswinniechan]

Not a lot of people are using Gmail ads yet. Join the army while the CPC is still low! #masterclass2016 #gmail #ppc

[Winnie C. @misswinniechan]

Don't forget to segment your data source first before uploading the list for Customer Match! #masterclass2016 #googlepartners #ppc

[Winnie C. @misswinniechan]

Ideas of Customer Match: 1. Ex-cus 2. Warm leads 3. Cross sell 4. Life Time Spend 5. Lead/industry types 6. Lap customers #masterclass2016

[Winnie C. @misswinniechan]

Customer match email list req: 1. Any email addresses attached to a google a/c 2. You'll need a min. of 1000 emails #masterclass2016

[Winnie C. @misswinniechan]

Learning about Customer Match. Remarketing based on customers' identities. Mind blown. #masterclass2016 #googlepartners #ppc

[Winnie C. @misswinniechan]

Con of ETA: might attract higher CPC on generic terms. That's okay, lower your generic KW bids ;) #masterclass2016 #google

[Winnie C. @misswinniechan]

Benefit of using ETA (extended text ads): drastic CTR improvement #winning #masterclass2016 #googlepartners

[Winnie C. @misswinniechan]

As of 26th Oct, you'll no longer be able to create the old search ads. ETA FTW. #MasterClass2016 #googlepartners

[Winnie C. @misswinniechan]

@BeckyShindell @semrush @Digitaldoughnut Aww thank you! I'm glad you enjoyed it!

[Winnie C. @misswinniechan]

@boohoo_cshelp My item is damaged when you packed it. I've called Auspost and they said you're dealing with it. PM me please! :(

[DigitalDoughnut.com @Digitaldoughnut]

6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal https://t.co/G1rCU4dgD1 @misswinniechan