Mitchell Cohen 🌱

Systems, psychology, & compounding growth
Founder @ TripleLever
Built AppSumo’s founder series (5M+ views)
Writing "Making Connections" on growth & connection👇

[Mitchell Cohen 🌱 @mitchellcohen]

This is Mike.

An independent rapper making $100k a month from his online community alone.

He doesn't even have a manager.

Yet @justmike just dropped a top 3 album in the country and makes $1M+ ARR (annual recurring rev).

Here's how he's changing the business of music. 🔥

[Mitchell Cohen 🌱 @mitchellcohen]

@thesamparr Dustin has a business doing exactly this

https://t.co/RP3kSpP5gA

[Nathan Barry @nathanbarry]

Can you build a seven-figure business through podcast interviews alone?

That’s exactly what Dustin Riechmann did.

In this episode, we unpack his full blueprint, including:

- The five-step system that powers his business
- How he built a 69% margin coaching business
- Why he’s betting on relationships, not reach, to hit $3M

[Mitchell Cohen 🌱 @mitchellcohen]

@david_perell nicee. Congrats man! Super cool seeing this growth since you launched. Well deserved, love the show. 👏

[Mitchell Cohen 🌱 @mitchellcohen]

@jordan_ross_8F AI

[Mitchell Cohen 🌱 @mitchellcohen]

@Jacobsklug @openclaw @Lovable OS

[Mitchell Cohen 🌱 @mitchellcohen]

Looking for venue in Austin to host small event with ~40 SaaS founders ($10M+ ARR) in February.

Any suggestions on great spots here in town? My dms are open!

[Mitchell Cohen 🌱 @mitchellcohen]

Big year!

[Uncovering Value @stockthoughts81]

263% growth rate this year. My top recommendations for 2026. https://t.co/oNbPoXnK2W via @mitchellcohen

[Mitchell Cohen 🌱 @mitchellcohen]

@mattragland i have someone great for this, happy to intro. Will dm you.

[Mitchell Cohen 🌱 @mitchellcohen]

Maybe everyone is doing this already,

But I just reviewed my credit card and wow, these small saas / ai subscriptions ADD up.

I literally just canceled $350 in monthly subscription costs.

Worth the 10 minutes to:
1️⃣ Review last 30 days credit card charges (monarch money is also helpful for this)

2️⃣ Search gmail to figure out what some of these are (or just search the exact dollar amount)

3️⃣ When in doubt just cancel everything (can also add back later)

That's the best BF/CM bargain you'll find. 💸

[Mitchell Cohen 🌱 @mitchellcohen]

Just found THE LinkedIn playbook 🚀

You can literally just copy and paste:

----

“The new [AI model] just killed [traditional thing that's still alive].

This update replaces a $5,000/mo [role] in 6 minutes.

It's INSANE.

Most [ICP] struggle with [pain]… but I built a Mega-Agentic-Superhuman-CEO-AI that automatically:

- writes 20 posts
- sends 100 DMs
- builds a landing page
- scrapes all of linkedin
- starts a whole new business
- heals your childhood wounds
- optimizes your circadian rhythm

All on AUTOPILOT.

Comment “slop” and I’ll send you the thing that took me 4000 hours and is worth $19,997 even though it's just a google doc.

P.S. Once you comment, I'll grab your email via DM and will send you offers to buy my courses forever, even if you unsubscribe."

[Mitchell Cohen 🌱 @mitchellcohen]

Wild that “I Wish” came out 30 years ago…

and Skee-Lo never wanted to be a rapper.

He wanted to be a comedian.

So while every ’90s rapper was flexing cars, money, and status… he did the OPPOSITE:

- He joked about being short
- He joked about not fitting in
- He joked about not having a car

Which turned "I Wish" into a global hit. Viral before "viral" existed.

Crazy part is that he also recorded it in a cheap LA studio and laid the whole song in a ONE session.

Short list of things you don't need:
The perfect plan
To pretend you're something you're not
To play the same game as everyone else

Sometimes the biggest breakthroughs come from the idea you almost don’t take seriously.

Ship the thing only you can make.

Even if (*especially* if) it's the opposite of what everyone else is doing.

You never know which experiment will pop.
(And shout out to Leoshi.)

[Mitchell Cohen 🌱 @mitchellcohen]

@patrick_oshag @AriEmanuel what a fantastic intro. Can't wait to watch!

[Mitchell Cohen 🌱 @mitchellcohen]

@helloitsolly @SenjaHQ Heck yeah, congrats Olly! 🥳

[Mitchell Cohen 🌱 @mitchellcohen]

This tiny habit creates more "luck" than any skill I've learned.

“Most people don’t get experiences like that because they never ask.”

Steve Jobs said that after reflecting on his life.

When he was 12, he cold-called Bill Hewlett (the "H" in HP) asking for spare parts to build a frequency counter.

Hewlett laughed, gave him the parts, AND offered him summer job.

Wild.

But still 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗮𝘀𝗸.

And they underestimate how often it works.

It's like fishing. The more lines you cast, the more bites you get.*

So what's this look like in real life?

It's not pitching investors or trying to "network harder."

Often the highest-roi ask is way smaller:

𝗔𝘀𝗸 𝗮 𝘀𝗺𝗮𝗿𝘁 𝗳𝗿𝗶𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸.

That's it.

Some of my BIGGEST insights came from 𝗙𝗙𝗙: Feedback from Friends.

Here are 2 texts I literally sent last week (screenshot).

Both took ~20 seconds.
Both turned into energizing conversations and new ideas I wouldn’t have had otherwise.

PLUS we got to connect and catch up.

Here’s what I wish I understood sooner:
Your friends WANT to help, you just have to invite them in.

Just ask.

*𝘋𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘐 𝘥𝘰𝘯'𝘵 𝘧𝘪𝘴𝘩, 𝘣𝘶𝘵 𝘵𝘩𝘪𝘴 𝘩𝘢𝘴 𝘵𝘰 𝘣𝘦 𝘵𝘳𝘶𝘦.

[Mitchell Cohen 🌱 @mitchellcohen]

Finally got @mitchellcohen from the X Handle Marketplace! 🥳

Thanks @XHandles !

[Mitchell Cohen 🌱 @mitchellcohen]

@mikefutia reels

[Mitchell Cohen 🌱 @mitchellcohen]

Five years ago, my stepdad was diagnosed with kidney cancer.

Last month, everything changed.

We went from planning a final family trip in the mountains…to planning end-of-life care at home.

In hospice terms, we shifted from cure to comfort.

So I hopped on a flight back to Indiana to help. From organizing a Notion doc of to-dos, to resetting passwords, to just sitting with family.

I’ll be real with you, I want to put some insightful take away here, but I also feel like we're still in the middle of it.

Grief doesn’t fit neatly into bullet points.

When I first heard the update, I felt emotions rising.

My therapist once asked how I was feeling about Dan’s cancer.

I said: “Maybe some future grief.”

He raised an eyebrow. “Future?”

Ha, he’s good. Turns out, grief isn’t something you can schedule.

One day last week I grabbed my shades, put on a sad song, and let some out on a walk. A good old walk n’ cry! It felt like a nice release I didn’t know I needed.

You can’t think your way into grief. You can only feel your way through it.

Dan’s on 15+ prescriptions right now (not including the $100k worth of chemo meds we had to dispose of).

But his strongest medicine hasn’t come from a pharmacy. It’s been the love from people showing up.

One friend fixed the garbage disposal. Another brought a backup generator for Dan's oxygen.

Countless showed up with food.

Reminded me of one of my favorite lines from Jalen Rose:

“People will bring flowers to your funeral but won’t bring you soup when you’re sick.”

If you have someone you love who’s struggling, don’t wait.

Don’t say, “Let me know if you need anything.” Just show up.

Send your love. Drop off soup.

In the end, love is the most powerful drug of all.

[Mitchell Cohen 🌱 @mitchellcohen]

Notice all the new AI acronyms lately?

Here’s your cheat sheet 👇

SEO: Search Engine Optimization
GEO: Generative Engine Optimization
AEO: Answer Engine Optimization
LLMO: Large Language Model Optimization
LMFAO: Laughing My F*ing A Off
AIO: Artificial Intelligence Optimization

Despite all the new labels, they’re all optimizing for the SAME thing...
high-quality content that genuinely helps people.

Well, except for the extra one I added. (The most important one).

Don’t forget to laugh and have fun along the way. :)

PS. Fun fact: 700K sessions at AppSumo the last 3 months came from organic + ai sources (including chatgpt referrals). Most of that from google, YT, & bing… but AI referrals are growing w/ 12k sessions from chatgpt alone.

[Mitchell Cohen 🌱 @mitchellcohen]

@david_perell @wwwsublimeapp @sariazout Using a new note-taking tool like this has a high switching cost… but this endorsement from David (someone whose opinion i value & trust highly) makes me excited to check it out. What an excellent ad/brand sponsorship!

[Mitchell Cohen 🌱 @mitchellcohen]

This changed how I think about hiring:

“Don’t hire to add capacity. Hire to free up your calendar.” - @danmartell

Then Dan told me something that hit even harder:

“𝘐𝘧 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘺𝘰𝘶 𝘷𝘪𝘣𝘦 𝘸𝘪𝘵𝘩, 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘸𝘪𝘵𝘩, 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘭𝘢𝘶𝘨𝘩 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘴𝘩*𝘵 𝘥𝘰𝘯𝘦… D𝘶𝘥𝘦, 𝘐 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘵𝘩𝘢𝘵.”

(I jotted down that line immediately after the interview)

In other words: free up your time + work with dope people.

[Mitchell Cohen 🌱 @mitchellcohen]

This literally saves me HOURS a week.

And helped us get 3 million+ views from one YT playlist.

Here's the content breakdown (to copy):

- Feed in your ICP info (more on this in future video)
- Feed in your best content (youtube video, etc)
- Feed in best practices (copywriting, hooks, etc)
- Specify formats/structure preferences

This setup is using poppy ai , but the same principles apply any ai prompting.

The key to effective "prompt engineering" is really just "context engineering."

Ps. I breakdown more frameworks, ai flows, and real world examples in my weekly newsletter.