Barbara Houdayer

Curious marketer, from B2C to B2B, Agency to Client, eCommerce to SaaS | Travel, food, wine and tea lover, Happy-est dog owner.

[Barbara Houdayer @mitoubab]

Over the past months, got a chance to dip my toes into crypto and #Web3marketing, helping the team @unlockprotocol. W00t, I’m learning a ton (a thread)!

[Barbara Houdayer @mitoubab]

@WineEnthusiast Switzerland! Merlot from Ticino, red blends from Wallis, Zurich Pinot noir, Vaud chasselas and white varietals… Moved to Switzerland 12 years ago and Swiss wines and their terroirs are so much FUN. These small productions barely get exported… one has to travel to enjoy them🍷

[Barbara Houdayer @mitoubab]

@tek_fin @Apple

[Barbara Houdayer @mitoubab]

@janthonylong Loving this ode to creativity.
Is the focus on clicks (vs. awareness) one of the culprits?
The standard (ugly) CTA button, too much product focus, not risking to surprise (nor delight) the audience.
Would love the insights of someone working in dynamic creative optimisation.

[Barbara Houdayer @mitoubab]

@MarcosSponton Same here. Was fortunate enough to get an awesome 2-day training workshop a few years back. One’s go-to lesdership style is not suited to all situations :) It helps me flex and better adapt.

[Barbara Houdayer @mitoubab]

@harleyf @Allbirds @burtonsnowboard @glossier @ruffwear disrupted dog gear with amazingly designed, durable products for our 4-legged friends. Absolutely love them.

[Barbara Houdayer @mitoubab]

Checking out the @zapier rebrand (being one of their active users!)

https://t.co/RSW52IpH7f

Loving the narrative behind it, the color palette, the typography and the awesome animations. But the logo itself is less inspiring IMO. I needed the backstory to understand it.

[Barbara Houdayer @mitoubab]

@julien51 +1👋 But looks like you have a great lineup already!

[Barbara Houdayer @mitoubab]

@tek_fin And thank you lovely easyjet crew who did not leave the computer in Paris ;)

[Barbara Houdayer @mitoubab]

@tek_fin Would @Nike qualify as they acquired @RTFKTstudios?

[Barbara Houdayer @mitoubab]

This is a turning point for Analytics platforms.

UA & GA4 have been running side by side for 2 years. Neither users nor the integrations ecosystem fully made the switch.

Google has to make a bet on GA4 to survive the regulatory landscape.

May the Game of Thrones begin.

[Google Analytics @googleanalytics]

Two and a half years ago, we introduced Google Analytics 4 to address evolving measurement standards and help businesses succeed. Today, we’re announcing that we’ll begin sunsetting Universal Analytics next year.

Learn more about what to expect → https://t.co/QPGatOiZLB

[Barbara Houdayer @mitoubab]

@tek_fin The end of an era. Smashing my dreams to go back there for drinks some day 😢

[Barbara Houdayer @mitoubab]

@tek_fin Checking in like a millennial 😂
Safe travels!

[Barbara Houdayer @mitoubab]

Wordle 213 4/6
I’m hooked 🙈

🟨⬛⬛⬛⬛
🟨🟨⬛🟨⬛
⬛🟨🟨⬛🟩
🟩🟩🟩🟩🟩

[Barbara Houdayer @mitoubab]

Could not resist the #wordle craze

(Is it because I’m turning 40 this year… and this is a game my grandma would have absolutely loved?)

Wordle 210 4/6

⬛⬛🟨⬛⬛
⬛🟩⬛⬛⬛
⬛🟩⬛⬛🟨
🟩🟩🟩🟩🟩

[Barbara Houdayer @mitoubab]

@mdudas Poke @tek_fin
Memories from NYC 😂. I will always remember back in 2008 the first time someone came to our tiny apartment to « winterize » it… and then we understood why there were so many staples and marks left all around the windows.

[Barbara Houdayer @mitoubab]

@tek_fin Hell yes. But whatever the ride looks like this year, I’ll be there with you 🍀

[Barbara Houdayer @mitoubab]

For me, 2021 was a year for venturing into new possible futures.

Following the journey of @UnlockProtocol it’s quite exciting to see it unfold (and getting to work among passionate people).

2022 onwards and upwards!

[Ʉnlock Protocol @UnlockProtocol]

YEAR IN REVIEW!! It’s that time of year— we’re looking back at all that happened in 2021 & gearing up to embrace 2022! Our very own @mitoubab created this fabulous article w/all of the progress we made this year—thanks to our amazing community! Let’s do this! 🧵 /1

[Barbara Houdayer @mitoubab]

@julien51 https://t.co/UjCW5vhQfM for the awesome brand identity and design language they’ve built. This is awesome to read 🍬 https://t.co/S4tKr7RrRX

[Barbara Houdayer @mitoubab]

Curious to know:
- is @ahrefs moving 100% of the Dec Google/Facebook spend? 💰 (Dec can be indeed a good candidate to run such a test)
- how @timsoulo & teams aligned on new vs. past objectives / targets / KPIs 🤝

I guess we will learn in an upcoming podcast episode/webinar 🤓

[Barbara Houdayer @mitoubab]

Loving this initiative by @ahrefs to make strides into more community-driven, meaningful marketing, enabling creators 🤩

[Ahrefs @ahrefs]

We'll be reallocating our paid traffic budget (~$200k💰) for December away from the Google/Facebook—and into sponsoring the industry's best creators and thought leaders.