Matthew Joel Levine

Gourmand, Traveler, Analyst, Marketer, and best of all, Father.

[Matthew Joel Levine @mjl2003]

@realEstateTrent This is why it's important for adults to continue with their own "playful" competitions - not just in their workplace or homes. It's also great to have kids see you compete and be active. This is likely more challenging in Manhattan than elsewhere.

[Matthew Joel Levine @mjl2003]

@mwmoedinger Bars look better, but hooks are less prone to fail. It's also easier for a kid to place something on a hook than to make a towel hang perfectly on a bar, plus you can hang about 4 bath towels in the same space where you would place one on a bar, if you have the vertical space

[Matthew Joel Levine @mjl2003]

@JoeCassandra We have kids under 12 and love having our dog. We've also accepted that having a dog is a lifestyle and have built our lives somewhat around it. We also work from home and have a network of fellow dog owners who can help out when necessary and vice versa.

[Matthew Joel Levine @mjl2003]

@spencertbarber Every city in Japan has its own manhole cover design. it was fun to take photos as we visited new places, and as they age out, they become collector's items - https://t.co/JEa6UTvIep

[Matthew Joel Levine @mjl2003]

@bleikamp Agreed - and notion works well for our medium-sized organization's purposes as a curated document repository. you could likely do the same with Google Docs - but Notion's interface prevents messing things up.

[Matthew Joel Levine @mjl2003]

@AdamSinger This is where it usually happens, and most of the people involved are not Jewish https://t.co/dy3Vd36oC9

[Matthew Joel Levine @mjl2003]

@unburdenedman @mattforney Budapest in 2003 felt like a less touristed, less crowded, more expensive and grittier Prague. Great street food and fun atmosphere. It was certainly "discovered," but not overtouristed.

[Matthew Joel Levine @mjl2003]

@JulieChangRE My older daughter, on the other hand, can't wait to move to LA - she's a city person and aspiring thespian who enjoys the company of her grandparents.

[Matthew Joel Levine @mjl2003]

@JulieChangRE If I were the landlord, I would be frustrated and just pay the bill - and it wouldn't be enough that I would "hate LA." That being said, as a native Angeleno who enjoys visiting, I greatly prefer living where I do. But LA has improved over the last 30 years and has lots of charm

[Matthew Joel Levine @mjl2003]

@HealthcareREguy Italy has a plethora of old and natural very nice things - plus infrastructure that enables a good life at a relatively low cost. It also has lots of other cultural challenges - but we're not going there.

[Matthew Joel Levine @mjl2003]

@HealthcareREguy It's important to remember a country's wealth isn't truly correlated to its GDP - the USA's is inflated by health care spending, the finance sector, and other ridiculous methods of economic expansion. This has enabled the rich to afford very nice things, and the poor to suffer

[Matthew Joel Levine @mjl2003]

@moseskagan I think it has to do with abusive and illegal first-hand experience with landlords and never wanting to have to deal with that again. I have no issue with landlords who behave respectfully and legally.

[Matthew Joel Levine @mjl2003]

@realEstateTrent I met a woman who owned single family homes in an town with relatively expensive rents and inexpensive purchase prices - she owned something like 40 of them - and worked like a mad person. Her business worked. Her PCT would be more on the order of 12% -20%

[Matthew Joel Levine @mjl2003]

@realEstateTrent the review solicitation process is generally automated - and in general, a bad review is better than no review when it comes to local service businesses and search engine rankings.

[Matthew Joel Levine @mjl2003]

@thesamparr The Hyundai Ioniq 9 is coming out soon and should be pretty great - a 3 row electric SUV. A friend has a Palisade and it's pretty great as well, if you prefer gas vs electric

[Matthew Joel Levine @mjl2003]

@stefm93 @douglasritz @texasrunnerDFW It's possibly more fiscally responsible to move yourself into a low maintenance retirement home vs trying to keep up a single family house with hired help.

[Alex Groberman @alexgroberman]

Newsletter ad revenue is on the decline and yet so many newsletter operators are leaving $10,000 on the table. Let’s fix that today. Heads up: This post is long and packed with examples, so you may want to bookmark it so that you can come back to it.

Also, if you’re interested in a case study, follow me, RT this post, and comment "2025 Special X SEO Newsletter Guide." Let's get started....

I can’t stress this enough: if people search for your name, your newsletter, or your brand on Google, Perplexity, ChatGPT Search, Grok, or Bing, you need to appear instantly.

This is the foundation of real brand awareness. If your brand isn’t showing up consistently across platforms, you will struggle.

I use myself as an example here. My profile is consistent across search engines. If you Google my name, you’ll see a uniform presence on every major platform.

Why? Because the same backlink strategy I apply to my companies and my clients, I apply to my personal brand.

If you don’t know how to build this kind of authority for your newsletter, brand, or personal name, check my site.

But authority alone won’t get you a $10,000+/month increase. That’s where SEO strategy comes in.

Common SEO Mistakes Most Newsletter Operators Make

Writing random blog posts
Targeting broad, high-competition topics
Creating unfocused content with no clear audience
Casting a wide net instead of a niche-specific strategy

The result? Traffic that doesn’t convert.

Here’s how to fix that:

High-Intent Keywords

Most newsletters fail because they chase broad, highly competitive terms.

Instead, target high-intent, low-difficulty keywords.

Examples:
Bad Keyword: "Tech newsletter" (way too competitive)
Good Keyword: "AI startup funding newsletter" (niche-specific)
Good Keyword: "Weekly [Niche] SaaS growth newsletter" (targets a business audience)

Attracts niche audiences who are more likely to subscribe.
Matches searcher intent instead of broad informational queries.
Drives conversion-ready traffic instead of vanity traffic.

Tools for Finding the Right Keywords:

SEO Stuff > Finds low-competition, high-intent terms (100-1,000 searches/month is ideal for newsletters).
Google Trends > Validates demand for niche-specific topics.

Topic-Specific Landing Pages

Your newsletter needs landing pages built around niche topics.

Example URL structures:
/weekly-ai-newsletter
/startup-trends-insights

Optimization Checklist:
Conversion-focused CTAs to drive sign-ups.
Keyword optimization with low-competition, high-intent terms.
Analytics tracking to measure performance.

Each landing page should function as a lead magnet designed to attract highly engaged users.

Evergreen Content for Long-Term SEO Traffic

Evergreen content is a traffic engine. Unlike news-based posts that fade, evergreen content ranks and converts for years.

Write high-value, 1,500–3,000 word evergreen articles.
Add subscription CTAs in high-visibility areas.
Build a library of SEO-optimized content that continuously drives new subscribers.

Example Evergreen Topics:
"How to Predict SaaS Growth Metrics"
"AI Trends for Startups: Funding, Scaling, and Monetization"

Evergreen articles + strong CTAs = consistent new subscribers.

Lead Magnets That Convert

Most newsletter landing pages don’t convert because they don’t offer enough value.

Offer high-value lead magnets visitors can’t ignore.
Examples of Lead Magnets:
Free Industry Reports – "The 2025 SaaS Growth Report"
Downloadable Frameworks – "AI-Driven Content Strategy Playbook"
Decision-Making Tools – "Startup Funding ROI Calculator"

Each lead magnet should be paired with a niche landing page to maximize conversion rates.

Repurpose Newsletter Content for SEO Growth

Every newsletter issue should be turned into multiple SEO assets.

How to Repurpose Newsletter Content:
Turn newsletters into SEO-optimized blog posts.
Create short, shareable snippets for social media.
Add subscription CTAs to every piece of repurposed content.

Example:
Newsletter: "AI Startup Trends for 2025"Blog Post: "Top AI Startup Trends in 2025"
LinkedIn Post: "Why AI Startups Are Raising 3x More Capital in 2025"
Lead Magnet: "AI Funding Trends: What You Need to Know"

For every newsletter, create at least 3–5 SEO assets.

Comparison Articles - Target Decision-Stage Readers

People search for “best” and “top” lists before subscribing.

Examples:
"Best SaaS Newsletters for Startup Founders"
"Top AI Newsletters to Subscribe to in 2025"

These convert highly engaged users who are actively looking for valuable newsletters.

Technical SEO Setup

Your content won’t rank if Google can’t properly read it.
Checklist:

Add FAQ schema to address common subscriber questions.
Write compelling meta titles and descriptions to increase click-through rates.
Optimize internal linking to strengthen content hierarchy.

Without technical SEO, even the best content won’t reach its full potential.

Expand Content Formats for Greater Reach

SEO is not just about written content.

Publish short YouTube explainers summarizing newsletter topics.
Create podcast snippets linking back to your newsletter.
Share exclusive insights on LinkedIn and X.

A multi-platform approach boosts branded searches, which improves domain authority.

Content Architecture - Build Authority in Your Niche

Your website should be structured for topic dominance.
Example Site Structure:

Hub Page: "SaaS Growth Metrics Newsletter"

Supporting Articles:
"Funding Trends in 2025"
"Industry Benchmarks for SaaS Growth"
"Scalable Growth Strategies"

Use internal linking to connect these pages and signal authority to search engines.

Conversion Strategy—Turn SEO Traffic Into Subscribers

SEO only works if it converts.

How to Convert More Readers:
Retarget blog visitors with ads promoting your newsletter.
Refine subscription offers to address audience pain points.
Use testimonials or case studies to build credibility.

Every touchpoint should drive one action: subscribing.

Implementation Timeline

Days 1–30:
Perform in-depth keyword research.
Build niche-specific landing pages.
Publish foundational evergreen content.
Launch lead magnets.
Days 31–60:
Repurpose newsletter issues into blog posts.
Publish comparison articles.
Optimize technical SEO.
Days 61–90:
Build content clusters & topic hubs.
Test retargeting ads.
Refine based on analytics.

If you follow this roadmap, come back in 90 days and tell me what results you got.

Need help implementing this? Visit my site.

Want a case study? Follow me, RT this post, and comment "2025 X SEO Newsletter Guide."

[Matthew Joel Levine @mjl2003]

@alexgroberman 2025 Special X SEO Newsletter Guide

[Matthew Joel Levine @mjl2003]

@aaron_lubeck i've never thought about this - i learned how to do this at a young age due to natural curiosity and the presence of a gigantic drafting table in our house. I should teach my kids, who oddly would like that approach over CAD

[Matthew Joel Levine @mjl2003]

@melissasavenko Reading up a bit more, it looks like the developer/builder was aiming to see what he could do to keep building costs around $130 (Canadian)/sq. ft

[Matthew Joel Levine @mjl2003]

@melissasavenko Dev plans are here - https://t.co/sYIEsSYAYB