Matt Kritzer

CRO @ Onward // Muse @ DTC Moses // Ultra Obssessive

[Matt Kritzer @mkritzer]

@codyplof Our power only goes so far...

[Matt Kritzer @mkritzer]

If you're originally from the "A", today is a sad day.

I never met Ted Turner, but the stories are legendary.

Apparently he never forgot a name. Introduce yourself once and he had automatic recall years later. Knew the names of thousands of his employees.

He was a man of the people. No luxury box. No hiding upstairs. He wanted to be out in the crowd.

Ted refused to let the people of Atlanta have an inferiority complex. He was bold, brash and promoted his town with a swagger that willed it into prominence.

Remember, we're talking about a town with barely 200k people in the ’70s.

If you were born back then in the ATL, it was a curious thing. While you were growing up, the city was growing up alongside you. And when we became teenagers, Atlanta started blossoming into its adult form too.

The old Fulton County Stadium was nicknamed “The Launching Pad,” and in a way, that’s exactly what our hometown was for us.

A launching pad into the future.

Many of us moved away. But there’s nothing quite like heading back, particularly in the spring when the magnolias are in bloom and the fragrance washes over you.

It would have been a very different upbringing, and a very different city, without Ted. That’s not hyperbole. That’s fact.

He’ll have many enduring legacies. CNN. TBS. The Goodwill Games. Donating practically all of his wealth. Saving the Bison (and Montana).

But his insistence that Atlanta belonged on the world stage is the one I'll remember most, because it's woven into my history too.

RIP Uncle Ted.

[Matt Kritzer @mkritzer]

@theryandreyer Insane! 👏

[Matt Kritzer @mkritzer]

@theryandreyer left

[Matt Kritzer @mkritzer]

@JB_Goldstein Happy Birthday Jordan!

[Matt Kritzer @mkritzer]

@TechNYC @politico Wonderful news. Well done everyone!

[Matt Kritzer @mkritzer]

Glad you’re running your mouth so everyone can weigh in on how bad this policy is. Here’s my two cents. Perhaps you’re not aware, but there’s this thing called remote work now (which incidentally, many startups leverage). As a New York-based remote startup employee, I can work from wherever I like. I choose to live here, it’s not out of necessity. If this passes, I’ll be gone right after.

[Jason Shuman @JasonrShuman]

NY is about to cost founders a million dollars…and the state even more

NJ changed its QSBS rules recently and recognizes QSBS.

Why in the world is NY going to push founders to move to New Jersey?

Haven’t we learned that we compete with other states?

Retweet to spread the word that we can’t let this happen

[Matt Kritzer @mkritzer]

@ringmybeller Ya. It's bad. Location always sucked and now it's antiquated.

[Matt Kritzer @mkritzer]

Last week I set out to run a different kind of race.

The goal was simply this: share the journey and see what arises.

Every Ultra I’ve run has been solo. If you know me outside of work, that’s not really a surprise. I’m kind of a lone wolf.

Maybe it’s getting older or maybe it’s the rate of change we’re experiencing as humans, but lately I find myself turning outward: looking to share joy, pain, sacrifice, reward.

I think that’s what initially drew me into Ultra. Each event is like its own condensed lifetime, brimming with possible experiences and potential outcomes.

This past weekend at the Oracle 50 mile found me sharing the trail in the stunning Arizona desert with an unlikely companion, Uriah Bisson.

As athletes, Uriah and I couldn’t be more different. He came into @theryandreyer's Tribal Training group as a literal phenom, putting down 100 miles at a backyard ultra in his very first Ultra event.

I’m more of a grinder. If Ultras had spirit animals, mine would be a camel: slow, stubborn, built to keep moving.

We found each other early in the race while the rest of the team went out hot. I thought to myself “this isn’t going to last, I'm going to have to drop back”.

But it turns out Uriah was running a different race that day too. He had recently suffered a heel injury and had his own doubts.

We quickly found a rhythm. When I was stronger, I would lead. When Uriah was stronger, he would lead. Back and forth we went. Sensing the fatigue in each other and alternating to maintain the pace.

Within hours, this complete stranger felt like a lifelong friend. With his relentless positivity and words of encouragement, I found myself relishing the shared struggle.

New purpose arose. It wasn’t my race, it was OUR race.

I wasn’t going to let him fail and he wasn’t going to let me fail either.

We became the perfect pairing that day, drawing out the best in each other, amplifying the experience through a shared bond that we built one stride at a time.

In the end, I got exactly what I came for in the most unexpected way. No longer searching in solitude, but finding meaning in connection.

More and more, I’m choosing to share the road in my personal pursuits.

Less control. More improvisation. The lessons compound faster, and the rewards mean more.

Here’s to shared miles.

[Matt Kritzer @mkritzer]

@theryandreyer Yes! But also the messiest!

[Matt Kritzer @mkritzer]

@TaylorHoliday @johnsonstratCFO Sad, but true. The impact hasn't been felt yet bc landed goods are just coming in for the holiday season. Costs will rise just when the consumer is starting to weaken.

[Matt Kritzer @mkritzer]

@soundslikecanoe @andrewjfaris Welcome back bro!

[Matt Kritzer @mkritzer]

@harleyf @coinbase @tbpn Yep. Gonna be massive. Been blogging about the impact of crypto on DTC at DTC Moses https://t.co/lsDXsnn48f

[Matt Kritzer @mkritzer]

@brian_g_peters @PayPal @Shopify Congrats, Brian! Fantastic run and excited to see you make moves at Paypal.

[Matt Kritzer @mkritzer]

@jspujji GA

[Matt Kritzer @mkritzer]

@AaronOrendorff I thought this was pretty funny. The Tilapia got me

[Matt Kritzer @mkritzer]

@AaronOrendorff Gotta shoot your shot. Keep shooting!

[Matt Kritzer @mkritzer]

When does running 43 miles feel like failing?

When your goal is 50.

But I have no regrets about last weekend. I left everything out there.

Here’s the thing—50 miles was only a step. It’s not the finish line for me.

The real goal? 100 miles.

Yep, I guess I’m putting that out there. 100 miles. At 50 years old. It sounds kind of wild. But honestly, I give myself a fighting chance.

And after failing my first test at the 50, I actually feel more confident.

Why? Because of what I learned.

I missed the cutoff by 3 minutes after 10.5 hours on the course. That hurt. But I saw exactly where I lost time. Small process mistakes. Tactical things. Breakdowns in strength where I didn't expect it.

All of them are fixable. All of them are things I needed to learn and absorb.

If I’d barely made the time, would I have really taken the time to reflect deeply? Probably not.

Failure is the greatest teacher.

Never let a good failure go to waste.

Onward.

[Matt Kritzer @mkritzer]

Who will lead us out of the DTC desert?

DTC Marketing has gotten BORING, but it's about to get a whole lot more exciting.

My new series is live at https://t.co/ZS9BMcd6Yp