EMI Strategic Mktg

Boston based marketing firm who understands that revenue and profit are the most important measures of success. This handle focuses on FinTech.

[EMI Strategic Mktg @mktg4technology]

Had fun guiding #customermarketing Unplugged session attendees thru 5 Qs to build a campaign for #customersuccess at #PulseConf2015

[EMI Strategic Mktg @mktg4technology]

Onboarding & training in low-touch #customersuccess at #pulseconf2015 with @toddceby, @nfranco, @cs_bates: segment by industry or just size?

[EMI Strategic Mktg @mktg4technology]

Infor's @mktrick at #pulseconf2015: industry focus completes "last mile" to save customers from customization, sets #customersuccess path

[EMI Strategic Mktg @mktg4technology]

TSIA Wood at #pulseconf2015: Best org to drive down overall sales and mktg costs is #customersuccess

[EMI Strategic Mktg @mktg4technology]

TSIA CEO Wood at #pusleconf2015: LAER framework: Land-Adopt-Expand-Renew

[EMI Strategic Mktg @mktg4technology]

@dantsteinman at #pulseconf2015: 10 laws of #customersuccess. #6: can't build loyalty w/personal relations alone. >Cust mktg def has role

[EMI Strategic Mktg @mktg4technology]

Can Twitter be upset with Q1 earnings leak if they posted it on the web prior to the call? #timing #tweets http://t.co/4E5XmajkUg

[EMI Strategic Mktg @mktg4technology]

If Twitter senior mgmt believes in the value of the product, shouldn't they use it? #socialmedia http://t.co/CZuLn0lVdu

[EMI Strategic Mktg @mktg4technology]

In Kenya, more than half of adults pay utility bills with a mobile phone. #fintech leadership is happening in places you would not expect

[EMI Strategic Mktg @mktg4technology]

Facebook payments feature now makes sense. #social #NepalQuakeRelief http://t.co/ybzOfeMZ7K

[EMI Strategic Mktg @mktg4technology]

Yahoo for sale? Good timing as stock up 3x, and key metrics trending down. CEO could depart as a 'winner'. #social http://t.co/B63qaiGgFa

[EMI Strategic Mktg @mktg4technology]

13% of Bank of America's deposits came in via RDC last quarter #fintech #banking http://t.co/yukCaCUcM9

[EMI Strategic Mktg @mktg4technology]

This is HUGE! Websites not defined as 'mobile friendly' will see #Google search results drop on Tuesday #mobile http://t.co/F59bfbARYl

[EMI Strategic Mktg @mktg4technology]

Cloud security concerns are truly easing if ATMs will now be using this IT model. #fintech #banking http://t.co/TIZ3Ko8zQ7

[EMI Strategic Mktg @mktg4technology]

Consumers now spend almost 3 hours a day on mobile devices. How can #banks become part of this routine? #fintech http://t.co/m46cHzPmCK

[EMI Strategic Mktg @mktg4technology]

The student loan biz is ripe for disruption. Huge demand and banks pulling out. Big #fintech opportunity. http://t.co/7EnAADYo4n

[EMI Strategic Mktg @mktg4technology]

Can @simple ads continue to bash 'the big bad banks' if it's now owned by a 'big bad bank'? #fintech #CMO http://t.co/EZzHJjJSbN

[EMI Strategic Mktg @mktg4technology]

Should banks rush to launch an #AppleWatch App if it doesn't offer any new services to customers? #fintech http://t.co/6ETzq7K88S

[EMI Strategic Mktg @mktg4technology]

Goldman Sachs has more tech programmers and engineers than Facebook. #fintech http://t.co/nYPJ4D07Y9

[EMI Strategic Mktg @mktg4technology]

Mobile may be the future of banking, but laptops are still now. Good research on mobile usage. #fintech http://t.co/N9YXQO7aV5