mlatshaw

Marketer and creator of the Empathetic Positioning Process.

[mlatshaw @mlatshaw]

Beautiful story and a reminder that we share this earth with so many creatures who also want to survive. My kind of #tuesdayvibe ...

[CALL TO ACTIVISM @CalltoActivism]

”The famous Italian diver Enzo Maiorca dove into the sea of ​​Syracuse and was talking to his daughter Rossana who was aboard the boat. Ready to go in, he felt something slightly hit his back.

He turned and saw a dolphin. Then he realized that the dolphin did not want to play but to express something. The animal dove and Enzo followed.

At a depth of about 12 meters, trapped in an abandoned net, there was another dolphin. Enzo quickly asked his daughter to grab the diving knives.

Soon, the two of them managed to free the dolphin, which, at the end of the ordeal, emerged, issued an "almost human cry" (describes Enzo). (A dolphin can stay under water for up to 10 minutes, then it drowns.)

The released dolphin was helped to the surface by Enzo, Rosana and the other dolphin. That’s when the surprise came: she was pregnant!

The male circled them, and then stopped in front of Enzo, touched his cheek (like a kiss), in a gesture of gratitude and then they both swam off.

Enzo Maiorca ended his speech by saying: “Until man learns to respect and speak to the animal world, he can never know his true role on Earth.”

[mlatshaw @mlatshaw]

@zakijam @chazfirestone @ibphillips Meditators and artists know the power of silence. Watch John Cage performance of 4'33" for proof - https://t.co/7Av6NibSI4

[mlatshaw @mlatshaw]

A checklist for more empathetic layoffs... #empathy #layoffs #empatheticlayoffs

[mlatshaw @mlatshaw]

I loved this conversation...Mimi Nicklin is literally spreading empathy throughout the world.

[Mimi Nicklin @MimiNicklin]

Our conversation uncovers whether an empathetic insight is the true marketing differentiator in a data-led era. Tune in! Episode 4 is streaming on all leading platforms. Link: https://t.co/wU5A53V51V

[mlatshaw @mlatshaw]

Should you invest in empathy? Take a look... https://t.co/wL9SeNQu2u via @wef #empathy #empathyinmarketing #leadership

[mlatshaw @mlatshaw]

Thanks for this great chat @MimiNicklin #empathyforbreakfast #empathy #marketing

Streaming on all platforms: https://t.co/9rTGIObDVk

[mlatshaw @mlatshaw]

More validation... "Empathy is the future of experience. Customer empathy will be used as a differentiator with brands demonstrating knowledge of their customers & the unique ways they can serve them.” @Adobe Digital Trends Report 2021 https://t.co/Sz2FHZFPHE

[mlatshaw @mlatshaw]

Thanks Steve for reminding us how far we've come and how much we depend on one another. We're never too old for these lessons in #empathy.

[Nick Jr. @nickjr]

So about that time Steve went off to college… #BluesClues25

[mlatshaw @mlatshaw]

I'm looking for examples of #empathy in leadership and/or marketing that led to a desired outcome or positive change. Please reply here or PM me.

[mlatshaw @mlatshaw]

Absentee leaders...have you seen one? https://t.co/IyO8XIoCGW

[mlatshaw @mlatshaw]

Because curiosity is the cornerstone of #empathy and our world needs more of that...

[Francesca Gino @francescagino]

We are all born curious. Yet, as we grow older, our curiosity diminishes. We fear judgment and think asking questions signals incompetence. We have this wrong.

The good news? We can recapture that inquisitive instinct.

Here's how.

https://t.co/8m6RLaeEUw @TEDTalks @TEDxTrento

[mlatshaw @mlatshaw]

Really trying to understand another person...this is the purest form of #empathy. I 💚 this.

[Melissa C. Miller, PhD @MelCatMil]

My dad passed away a month ago. He never fully understood what I was doing in grad school.

I found this notebook a few days after he passed. He always cared and he was always trying to understand.

[mlatshaw @mlatshaw]

Love this story as it challenges us all to think differently about competitors. “Sharing with a friend is even more beautiful. … It was just magical.” https://t.co/8Op06YBFYO

[mlatshaw @mlatshaw]

#Empathy-based models are a much-needed alternative to the deficit model for education that is so pervasive in climate change education and many other social issues impacting the world all around us. @oupblog @DerekGladwin

https://t.co/UJN6zWJIbi

[mlatshaw @mlatshaw]

@News12CT Yes - all children need to wear masks in school because not all children are vaccinated and the variant is causing a rise in cases. Do we need to even say this at this point?

[mlatshaw @mlatshaw]

I'm very excited to try my hand at a #PechaKucha presentation. Don't know what that is? I didn't either, but my friends at @BeautifulAI_ explain...

[Beautiful.ai @BeautifulAI_]

Are you trying to solve the infamous "death by PowerPoint"? We have the solution: PechaKucha meets https://t.co/0VnXLFKZqe. Learn more about the PechaKucha presentation format here: https://t.co/ErusPMX43m #workbeautiful

[mlatshaw @mlatshaw]

THIS is empathy in action... https://t.co/ix7fsWzSZW #empathyinaction

[mlatshaw @mlatshaw]

Stats from 2021 State of Workplace Empathy study. Source: @businessolver

[mlatshaw @mlatshaw]

If empathy drives better business outcomes, why do only 1 in 4 employees say that their organizations lack empathy? It's time to get intentional and systematic about #empathy in your business. #mondaythoughts #MondayMorning #MondayMotivation #marketingtips

[mlatshaw @mlatshaw]

I'm writing an article about #empathy in #marketing and I'm looking for examples of products/brands that have used empathy to create deeper connections and inspire action with customers. Who's in? Message me.