Martin Meissner

Professor of Digital Marketing

[Martin Meissner @mmeissner79]

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Published open access in Psychology & Marketing

https://t.co/hC4fkSkBur

[Martin Meissner @mmeissner79]

PhD in Marketing - Apply now https://t.co/ZmG2GyUOmY

[Martin Meissner @mmeissner79]

Kahneman's new book just arrived 😀

[Phantasialand @Phantasialand]

Zu phantastisch, um real zu sein. Zu real, um Phantasie zu sein: https://t.co/Qx6EB12KoI

[Martin Meissner @mmeissner79]

Philipps Gastauftritt sehr hörenswert :-) MIXEDCAST: Podcast über VR, AR, KI https://t.co/FjJMJzx8ga

[Martin Meissner @mmeissner79]

https://t.co/94I4lPO0WM

[Martin Meissner @mmeissner79]

@shopper_GM Danke! Euch auch ein schönes Wochenende

[Martin Meissner @mmeissner79]

https://t.co/b4BpHg3d8J

[Martin Meissner @mmeissner79]

@ProfNeilTowers @ZeppelinMuseum Hi Neil, happy to shorten your waiting time :) @zeppelin university is just 10 minutes away by car. Have a nice stay in @zeppelinstadt . Martin

[Martin Meissner @mmeissner79]

https://t.co/7A68QR70Cm

[Martin Meissner @mmeissner79]

The Ethics of Marketing a Degree in an Economic Downturn https://t.co/7A68QR70Cm

[VR/AR Association (VRARA) @thevrara]

Augmented Reality solutions for restaurants, shops, and other business for the Covid era #tech #economy #COVID19

[Scout House @ScoutHouseLab]

Educational VR App ‘HistoryMaker VR' Has Students Performing As Famous Figures From U.S. History via @KlyeOnFire https://t.co/2XJFGCZR1D

[Martin Meissner @mmeissner79]

What if new technologies could allow us to understand the varied backgrounds, goals, and learning styles of our students—and provide educational material customized to their uniqueneeds?  https://t.co/24T3wFrhFB

[Martin Meissner @mmeissner79]

Free access to our paper "How Virtual Reality Affects Consumer Choice":
https://t.co/AWqnagaHwb #choice #vr #VirtualReality #marketing

[Martin Meissner @mmeissner79]

@FloKeppeler @PAIR_ZU @zeppelin @beaglefacts Tracking Wilma's eyes might be difficult :)

[Martin Meissner @mmeissner79]

Interested in using eye-tracking? It's time to pay attention to attention. Read our article here for free: https://t.co/1aoBGNVnAB #eyetracking #attention #choice #marketing https://t.co/YbiwpH0NuQ

[Martin Meissner @mmeissner79]

Our article on classifying information search behavior in shopping situations, both physical and virtual, based on eye movement analysis is finally online: https://t.co/hkwn2Q2Bdg
#virtualreality #shopping #assistance #eyetracking

[Martin Meissner @mmeissner79]

Covid-19 - Grundrechte: Bundesverfassungsgericht kippt Demonstrations-Verbot in Stuttgart in Coronavirus-Krise https://t.co/eN161AEjY6