mndayblues

UI/UX Designer delving into #ecommerce

[mndayblues @mnday_blues]

Active verbs move the action and reveal the actors.

Passive verbs emphasise the receiver, the victim.

Verb ‘to be’ links word and ideas.

Experiment with their usage to establish a voice.

[mndayblues @mnday_blues]

Use active verbs if the subject performs the action of the verb.

Use passive verbs if the subject receives the action of the verb.

Neither active or passive, a form of‘to be’, is a linking verb.

[DAN KOE @thedankoe]

Completing 1-3 priority tasks in the first 4 hours of the day, every day, for years, aimed toward your ideal future, will get you far ahead of those working all day on scattered tasks to the point of burnout.

[Dakota Robertson @WrongsToWrite]

Use nights for input:

• Books
• YouTube
• Podcasts

Use days for output:

• Lifting
• Writing
• Deep work

One of the best things I've used for productivity.

[mndayblues @mnday_blues]

Terms that UX Designers should learn:

Top line: Revenue
Bottom line: Profit after subtracting all the cost.

Why is knowing revenue important? High revenue shows that there's a market for your products/services. Context matters too. Some industry have higher profit margins.

[mndayblues @mnday_blues]

Yet another bonus cognitive bias:

7. Attribute Substitution Heuristic
When you buy a product, you are more likely to ask yourself a simple question of 'do I like this brand?', rather than technical questions 'what's the crash zone and foot strike area?'.

[mndayblues @mnday_blues]

3 more cognitive biases:

4. The Endowed Progress. Indication of nearing completion motivates you.
5. Availability bias. You are drawn to products/services that are easily recalled.
6. Representative bias. You tend to compare the current situation to a common example/stereotype.

[mndayblues @mnday_blues]

Cognitive biases to leverage on:

1. Scarcity effect: the less supply, the higher the perceived value.
2. Framing effect: people react differently to a product when the context changes.
3. Anchoring effect: people are anchored to the first information, making it the benchmark.

[mndayblues @mnday_blues]

Petition for 'Heuristics' to be rephrased as 'mental shortcuts for solving problems. It's longer, but it is easier to remember.

[mndayblues @mnday_blues]

How do companies trigger habits? Here are 3 ways:

1. Paid trigger (Ads)
2. Earned trigger (Trust built overtime)
3. Relationship trigger (Word-of-mouth / sharing)
4. Owned trigger (Agree to push-notifications)

[DAN KOE @thedankoe]

I've learned more about business from studying myself, metaphysics, epistemology, mechanics, and psychology than I have from reading business books.

[mndayblues @mnday_blues]

A conversation with a friend led to this hot take:

The education system is designed to uplift the economy through hefty loans which prompts students to get a job. Either that, or that they would in deep shit.

[mndayblues @mnday_blues]

So what quantifies as a pain?

Psychologically, it is when you deviate from your habit.

For example, using network effect and $, novel features (vitamin) such as Instagram stories become a necessity (painkiller) to stay connected to friends.

[mndayblues @mnday_blues]

Build products that are a painkiller, solving immediate pain points of customers. Save the vitamin products when you have formed a strong customer base.

[mndayblues @mnday_blues]

Determine your product’s habit-forming potential by
using:

1. Frequency (how often the behavior occurs)
2. Perceived Utility (how useful and rewarding the behavior is in the user’s mind over
other solutions).

[mndayblues @mnday_blues]

A genius marketing strategy by Amazon using 'keep your enemies close to you;:

Notice how Amazon runs direct competitors' ads on its platform? Underlying this bold move, there are 2 benefits:

1. Revenue from competitors' Ads.
2. Establish credibility in consumers' minds.

[mndayblues @mnday_blues]

Old habits die hard. Pick your habits wisely.

[mndayblues @mnday_blues]

Here’s how gamification taps into our psychology and drives sales for e-commerce:

It forms a habit, influencing user behavior. Then, it drives unprompted user engagement. Adding items to the cart becomes as natural as brushing teeth before sleep.

[mndayblues @mnday_blues]

Usability tests do not create design solutions.

Instead, you create insights by analyzing the data, developing hypotheses, and picking the design solution with the least technical effort required.

[mndayblues @mnday_blues]

Struggling with selling your UX design to management? Tries this simple trick: Back it with metrics & translate it to cost-savings.

Here's how:
1. Time spent on task saved * employee hourly rate = cost savings.
2. Task Success rate increased * potential sales = sales increased.