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“As a result, a third of all internet users are now blocking online ads, and the shady practices associated with the medium have led some lawmakers to try and ban targeted ads altogether. All in all, traditional digital advertising is suffering from a lack of trust.”
🔥Insightful morning at #TheDrumPredicts (https://t.co/FrNpF5jQkS) discussing predictions for 2020 and beyond! ⚡️
A big thank you to @thedrum for inviting us and to everyone who attended Predictions 2020!
#thedrumpredicts
Learn more about the trends: https://t.co/EUl5vomLuS
We loved spending the morning gazing into the crystal ball with @TheDrum for their #Predictions2020 event. 🔮🦄 Brands recognising the importance of trust + authenticity, and growth of voice automated technology are just a few things #TheDrumPredicts we may see in 2020!
'Brand authenticity' and 'importance of emotional connection' were just two of the many key phrases mentioned at @TheDrum's #Predictions2020 event this morning. Another brilliant #TheDrumPredicts session! 🔮
Best for #Monday
🔥We operate on other platforms too! #December:
- Introducing "Manifest Growth" section for the influencers and specialists to share their knowledge;
- Presenting our top campaign last month;
- Describing the content automation features
(https://t.co/ND44NXRzCY)
Best for #Monday
🇨🇳Instead of the sponsored-post model, #China now prefers a performance model that relies on analytics; (https://t.co/lNd1iYm8se)
🤔#SocialMedia and desire are the inputs that create today's most dynamic marketing channel for brands; (https://t.co/XivyljTDXp)
🔥 Lots of new campaigns launched, including but not limited to Revolut, Xiaomi, Vivienne Sabo, Avon, Yandex Taxi and Tinkoff!
🗓 Schedule a demo: https://t.co/kOdXjpVkOO
#Opinion
🤔The Future of Influencer Marketing will be Organic Influencers by @socialmedia2day (https://t.co/IDivqNYVLA)
👉Market is over-saturated. #GenZ is more interested in micro- or nano-influencers. They want to know what real people think before making a purchase.
Follow @MnfstDigest - the Social Media and Influencer Economy Digest.
Recent news, interviews, hacks and strategies, products and tools.
Learn how influencers shape digital economy and create new markets.
Keen to tap into the Gen-Z market but not sure how? @mnfst_io shares his tips on @TheDrum to help: https://t.co/cpR94yfX9U
Our fave: 'First and foremost, they are looking for meaningful interactions. Once the brand loses its authenticity they will not hesitate to look elsewhere.'
More and more people choosing to own their own destiny: entrepreneurs, founders, creators. This is just the beginning of the movement.
The last two decades have been about “corporations as persons”. The next two will be about “people as corporations”.
Here’s our regular TechDigest:
Some takeaways from Digital 2019 Q4 Global Digital:
- Social Media keeps rising
- Facebook’s ads audience growth slows
- TikTok continues its explosive growth
- 5G is coming
- New drivers are 🇮🇳India and 🇮🇩SEA
Full report: https://t.co/dQHZDO5LQN
👌Great thread by @ljin18
Information and communication are increasingly key needs. But the problem today is what to pick. Groups and subscriptions exist because they save a lot of time + access to communities as one of the key values. 👍Creativity time for everyone, enjoy
The new @skiddle campaign is available! #MNFST Skiddle believes true fans deserve a fairer and smarter way to discover music events they love. https://t.co/6YdbaABzri