Mobext

100 mobile experts in more than 35 countries. Mobile is no longer just another media, mobile is business. [email protected]

[Mobext @mobext]

Mobext & @HavasMediaFR lancent la première campagne audio personnalisée en France pour @KiabiFrance grâce à la DCO, une technologie permettant d'adapter les créations publicitaires en fonction de la géolocalisation et de la date ! @Emarketing_fr https://t.co/SpZWcoXtq0

[Mobext @mobext]

831m smartphone users – or 39.4% of all users – around the world will use their #mobile phone to pay for something at a physical point of sale (POS) at least once every six months this year, according to @MMMagTweets https://t.co/lrGEimBNRx

[Mobext @mobext]

.@nytimes added #AR features to its #mobile app to provide readers with a more immersive experience of its digital storytelling, according to @MobileMktrDaily https://t.co/QHwTvPsyw4

[Mobext @mobext]

80% of the 1,011 US adults Adobe surveyed in December 2017 said that, if a piece of content takes too long to load, they will either stop viewing it altogether or switch to a different device, according to @eMarketer https://t.co/rC2XTXyZV7

[Mobext @mobext]

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month. @MMMagTweets https://t.co/9FxpCWWi2L

[Mobext @mobext]

In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, thanks notably to #mobile. Mcommerce sales totaled $1.357 trillion, making up 58.9% of digital sales, compared to 40.2% in 2015! @eMarketer https://t.co/yetLCpJyRA

[Mobext @mobext]

UK mobile ad spend surpasses TV for the first time! About 25% of ad spending in the UK went to mobile platforms in Q3 2017, as mobile ad spend surged 31% to £1.3 billion from a year earlier. @MobileMktrDaily https://t.co/S3pJ3litNZ

[Mobext @mobext]

In 2018, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, with traditional media players selling another $3.1 billion in mobile ads @MediaPost https://t.co/eW3CBWt7QR

[Mobext @mobext]

78.4% of digital video viewers will use their #mobile phones to watch streamed content in 2018, with nearly a quarter of the world’s population watching at least one #video over a mobile phone this year, according to @eMarketer @MMMagTweets https://t.co/CoVyfZVpva

[Mobext @mobext]

A study by @wyzowl found that #Google & #Facebook are considered the first- and second-most effective video platforms for marketing @eMarketer https://t.co/9FoyGEYctD

[Brice BLΛNQUIΞR @brice_bl]

Les meilleures créas mobiles par @mobext à #DigitalPerf2018. #EBG

[Mobext @mobext]

Q4 2017 was a record breaking quarter for apps download, with 27 million downloads across iOS and Google Play globally. @appannie @MMMagTweets https://t.co/bgUr3CBXVp

[Mobext @mobext]

Mobile shopping revenue jumped 22% during the 2017 holiday season, compared to the same period in 2016, and was the only e-commerce channel with year-over-year growth, according to @mobify @RetailDive https://t.co/vqiNezmfUD

[Havas Media Network FR @HavasMediaFR]

2ème table ronde avec Kaoutar Benazzi @mobext Anne Gabiron @DBi_Havas et @fabiendommergue @Oracle sur #ExperienceClient #Mobile Only ! #DBiXOracle 📱

[Capucine Pierard @CapucinePierard]

Exploitation de la data mobile au service du business @DBi_Havas @mobext @AnneGabiron Kaoutar Benazzi 👯‍♀️

[yves del frate @yvesdelfrate]

💥#mobile #content #data #dmp exclusive @mobext @Oracle_France #dbi. @HavasMediaFR

[Mobext @mobext]

U.S. consumer spending in the top 10 subscription video-on-demand (SVOD) apps surged 77% to $781 million last year from 2016! @MobileMktrDaily @SensorTower https://t.co/6XeaXS1MYO

[Mobext @mobext]

A @forrester study found that #mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022! @MediaPost @mp_research https://t.co/SO8mE59iBb

[Mobext @mobext]

App spending has doubled in 2 years, reaching $86 billion in 2017, according to a study by @appannie. The number of downloads last year jumped 60% from 2015 to more than 175 billion! @MobileMktrDaily https://t.co/1nybg2RHkf

[Mobext @mobext]

Augmented reality, moving images & progressive web apps are among @MarTechAdvisor 2018 mobile marketing innovations. Can you guess the others?! #AR #Innovation https://t.co/VkVTlKY4CH

[Mobext @mobext]

Lauren McAndrews, director of mobile marketing at Mobext, talked with @TheDrum about the value of mobile data "as a foundation of understanding how a brand should be not only reaching their consumer but who their consumer is.” https://t.co/88nFycbaLT