Mobile Ad News

Your guide to mobile advertising and app marketing

[jamescoops @jamescoops]

The Subscription App market is BOOMING 📈 with the top 100 subscription apps generating $18.3 bn in revenue last year.

BUT .. succeeding with subscription apps is tough - how you do you acquire, activate, monetize and retain users?

[Business of Apps @BusinessofApps]

Mobile and web users more vigilant about data safety https://t.co/58QbmHqb3Z

[Business of Apps @BusinessofApps]

Quarter of Gen Z trust influencers more than product page reviews https://t.co/dVjWWTNWxQ

[Business of Apps @BusinessofApps]

Twitter working on Reply filter to limit harmful tweets https://t.co/2fUyJerrpe

[Business of Apps @BusinessofApps]

Achieving a consistent 60% ROAS with App to Web Campaigns in the Nutra Vertical https://t.co/BRUeBcQFkT

[Business of Apps @BusinessofApps]

Meta apps considered shopping destination for 65% of social app users https://t.co/bVidcmkyK6

[Business of Apps @BusinessofApps]

35 malicious apps change their icons and names to serve ads https://t.co/xB1664RN1a

[Business of Apps @BusinessofApps]

Meditation app sessions dropped 48% since pandemic https://t.co/09j8DnPlSK

[Business of Apps @BusinessofApps]

Spotify MAUs grow 20% in Q2 2022 https://t.co/Xr6BhTJ0ka

[Business of Apps @BusinessofApps]

TikTok rolls out new in-app Shopping Ads https://t.co/d4y0zgZPkz

[Business of Apps @BusinessofApps]

Meta adds new Reels features for Instagram and Facebook https://t.co/9WOAizT5KO

[Business of Apps @BusinessofApps]

Retail brand app downloads fell 7% in Q2 2022 https://t.co/j1UALVysAq

[jamescoops @jamescoops]

Going live talking App Growth Tips with @Gummicube on @BusinessofApps Live! shortly ... come join us !

https://t.co/AmtBPL09qi

#apps #growth #aso

[Business of Apps @BusinessofApps]

YouTube looking to expand app subscription partnerships https://t.co/TYASaVaOao

[Business of Apps @BusinessofApps]

Snapchat adds features to subscription service https://t.co/WmWKapRimx

[Business of Apps @BusinessofApps]

Half of consumers are using apps to book travel https://t.co/DCW5qVkRmJ

[Business of Apps @BusinessofApps]

Half of app users say in-app customer support is being neglected https://t.co/J6nUneLvnJ

[Business of Apps @BusinessofApps]

Meta tests end-to-end encryption for Messenger backups https://t.co/7lxJHMa027

[Business of Apps @BusinessofApps]

Snapchatters open other social apps less often https://t.co/tY6u0PypMc

[Business of Apps @BusinessofApps]

25000+ Brands, pricing guidance, and more: Intellifluence Summer 2022 updates https://t.co/LoXxNcQd4I