Apoorva

[Apoorva @modiapoorva]

@byron_carroll @Tesla Plus 1!

[Apoorva @modiapoorva]

7/ So before you copy the Prime Day playbook, ask what your promo is actually doing. Pulling forward a sale that wasn't going to happen? Or just discounting one that was, while teaching your customer to hold out next time?

[Apoorva @modiapoorva]

1/ It's Prime Day! Amazon will do tens of billions in ~72 hours, much of it pulled forward by the event itself. Every ecommerce founder will feel the same pull: we should run something too. I'd say - be careful! The thing that makes Prime Day work is what most brands don't have.

[Apoorva @modiapoorva]

6/ The CEO's own postmortem: 'Coupons were a drug. They really drove traffic.'
That's the trap both ways. Discount constantly and you train demand to wait. Take it away and the withdrawal is brutal.

[Apoorva @modiapoorva]

@BobBurg @JohnDavidMann @BobBurg @JohnDavidMann when I started your book, it made me feel - 'I wish the world worked this way.' I finished reading it and realized it does, if you first act that way! Thank you for this gift.

[Apoorva @modiapoorva]

1/ Last week I asked a mentor how to get better at enterprise sales.
He didn't give me a tactic. He asked: "Have you read The Go-Giver?"
I hadn't. When I couldn't sleep that night, downloaded the audiobook, finished it in one sitting.

[Apoorva @modiapoorva]

5/ What real value does your product create in someone's life?
And is your price still comfortably below that value?
Get that right and the tactics have something to stand on. Get it wrong and no amount of optimization saves you.

[Apoorva @modiapoorva]

4/ Here's my takeaway for ecommerce: We can talk behavioral economics, pricing tests, free shipping all day (and we will). But underneath sits a simpler question.

[Apoorva @modiapoorva]

@EHuanglu Would love to see!

[Apoorva @modiapoorva]

5/ In a world where AI lets anyone build anything, "good enough" features bundled into big products aren't the threat.

The products that win often go obsessively deep. Deep enough to understand a 5-year-old. The feature is free. The depth never is.

[Apoorva @modiapoorva]

1/ I had a theory: maybe some products only exist because a PM at a big company didn't do their job.

Did someone at Adobe forget to make signing easy? Did Apple just never make dictation good?

I don't believe that anymore.

[Apoorva @modiapoorva]

4/ Today, Apple announced better dictation as part if its AI updates. The old me would've said Wispr is in trouble.

I don't think so anymore.