M

Built & sold Accessories brand. Now building an activewear brand.
الحمد الله

[M @mohimannn]

first billboard campaign.
finding that building an online brand with offline activations seems to be working (although hard to track)

Crazy that just 2 years ago was shipping things out of my flat.

just gotta keep building brick by brick

[M @mohimannn]

@kxreemasr 100% england weren't robbed, switzerland veryy arguable, but egypt... netherlands last wc LOL

[M @mohimannn]

@cheersHB1 @RobLipsett except french loooool

[M @mohimannn]

@cheersHB1 roadtrip the 812, no plan just jump in rn bring laptop, charger and head south

[M @mohimannn]

@cheersHB1 swear I saw this at ferrari manchester 2 days ago, beautiful motor

[M @mohimannn]

is meta messed for anyone else rn? spending like crazy with 0 purchases???? so strange

[M @mohimannn]

anyone know any info on the these US tiktok shop apparel brands? (cmfrt, haus, ekkovision)
the margins don't make sense

high volume through tiktok
high commission rate for creators (off of revenue)
low prices

r they just spamming revenue with no profit or playing a diff game?

[M @mohimannn]

been running this play for 2 years - you need organic and paid ad content together for efficient scale

[Sarah 🦕 @SarahLevinger]

When you run an ad on Meta, you're now entering not 1, but 2 different auctions.

Meta’s new AI engine (Andromeda) has officially collapsed the wall between the organic ecosystem and paid ads, and it works like this:

STEP ONE: Seeding

Andromeda doesn't start your ad from zero anymore, it looks at your organic Reels and posts to determine your starting score (Entity IDs). If an organic video about a specific product feature gets high engagement, the system maps the behavioral signals of those users and logs it.

STEP TWO: Retrieval

When you hit "publish" on an ad, Andromeda uses those organic signals as a "warm start." It retrieves users who look like your organic top-performers before you’ve even spent your first $100 and uses that data to look for people just like them (similar to Lookalikes in the ad account).

STEP THREE: Multi-Modal Loops

Using the new Lattice architecture, Meta officially stated they now incorporate "more organic engagement signals into ad delivery." If your organic content is healthy, your ads get a trust boost. Just like on TikTok, if the engagement rate clears a threshold, your distribution broadens and you get more TOF eyeballs. If it doesn't, you pay a "bad content premium" in the form of sky-high CPMs, and then you cry at your desk for a while. 😭

Meta basically took the TikTok interest-graph logic and hard-coded it into the Facebook Ad Manager, which is cool, but here’s the problem…

As Meta converges on this "Organic/Ad Ecosystem" model, the auction is no longer won by the best bidder. It’s won by the brand that provides the most data-rich organic signals for the AI to chew on.

The platforms are essentially saying: “Your organic content is the training manual for your ads. If the manual is blank, the ads will suffer.”

Now here’s what’s interesting about all this…

The algorithm doesn’t really care about your direct response skills. It cares about Entity IDs. It wants to see a seamless flow of data between what you post for free and what you pay to promote.

The mechanism works like this:

1. Organic content defines the "Entity." (e.g., "High-end skincare for 40+ women.")
2. Andromeda identifies the "Cluster." (The specific users who watch that content *to completion* << very important.)
3. Paid ads scale the "Result." (Injecting the ad into that pre-validated cluster.)

Marketers who treat organic and paid as two different departments are pretty much gonna always get crushed, cost-wise. Traditional "Ad-style" UGC is also being ignored now, because users have developed "scroll immunity" to anything that looks like a pitch.

The answer to this Andromeda chaos isn't just "posting more", it's using organic formats to "warm up" the AI that's sifting through all your ads so they don't have to work so hard. Formats that break the pattern, like:

Long-form paragraph text over a loop (Forces "dwell time")
The "In-Platform" Screenshot (Looks like native UI)
Chaos-style Green Screen (High authenticity signal)
The "Notes App" Rant
Raw "Found Footage"
Educational Photo Carousels (High "Save" rate = high signal)
Comment Response Overlays
POV: The Brand as a Character
"I wasn't going to post this but..."
Unfiltered ASMR product setups
The "Myth vs. Fact" rapid fire
Silent Film / Text-only storytelling

...will do very well, both on the organic side and in the ad account.

TLDR on this one: Meta basically copied and pasted TikTok’s ORGANIC distribution model on top of its advertising bid system. Your "Organic Ecosystem" is now the infrastructure your ads run on. If you aren't building a signal-rich organic presence, you're paying a premium for the AI to "guess" who your audience is.

Just thought you should know.

(END OF YAP...again 😅)

Source Links & References: Meta Lattice Technical Paper: "Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations" – Details the unification of data across domains (paid/organic).

Meta Engineering Blog / Retrieval Logic: Andromeda & GEM: Complete AI Advertising System Guide – Discusses the 10,000x increase in model capacity and the use of creative-first signals.

Industry Analysis on Andromeda: Mastering Meta Andromeda & Lattice – Explains the shift from manual campaign structures to signal-based retrieval.

Signal Integration Documentation: The Meta Lattice Update & Organic Signals – Confirms the incorporation of "more organic engagement signals into ad delivery.".

[Sarah 🦕 @SarahLevinger]

When you run an ad on Meta, you're now entering not 1, but 2 different auctions.

Meta’s new AI engine (Andromeda) has officially collapsed the wall between the organic ecosystem and paid ads, and it works like this:

STEP ONE: Seeding

Andromeda doesn't start your ad from zero anymore, it looks at your organic Reels and posts to determine your starting score (Entity IDs). If an organic video about a specific product feature gets high engagement, the system maps the behavioral signals of those users and logs it.

STEP TWO: Retrieval

When you hit "publish" on an ad, Andromeda uses those organic signals as a "warm start." It retrieves users who look like your organic top-performers before you’ve even spent your first $100 and uses that data to look for people just like them (similar to Lookalikes in the ad account).

STEP THREE: Multi-Modal Loops

Using the new Lattice architecture, Meta officially stated they now incorporate "more organic engagement signals into ad delivery." If your organic content is healthy, your ads get a trust boost. Just like on TikTok, if the engagement rate clears a threshold, your distribution broadens and you get more TOF eyeballs. If it doesn't, you pay a "bad content premium" in the form of sky-high CPMs, and then you cry at your desk for a while. 😭

Meta basically took the TikTok interest-graph logic and hard-coded it into the Facebook Ad Manager, which is cool, but here’s the problem…

As Meta converges on this "Organic/Ad Ecosystem" model, the auction is no longer won by the best bidder. It’s won by the brand that provides the most data-rich organic signals for the AI to chew on.

The platforms are essentially saying: “Your organic content is the training manual for your ads. If the manual is blank, the ads will suffer.”

Now here’s what’s interesting about all this…

The algorithm doesn’t really care about your direct response skills. It cares about Entity IDs. It wants to see a seamless flow of data between what you post for free and what you pay to promote.

The mechanism works like this:

1. Organic content defines the "Entity." (e.g., "High-end skincare for 40+ women.")
2. Andromeda identifies the "Cluster." (The specific users who watch that content *to completion* << very important.)
3. Paid ads scale the "Result." (Injecting the ad into that pre-validated cluster.)

Marketers who treat organic and paid as two different departments are pretty much gonna always get crushed, cost-wise. Traditional "Ad-style" UGC is also being ignored now, because users have developed "scroll immunity" to anything that looks like a pitch.

The answer to this Andromeda chaos isn't just "posting more", it's using organic formats to "warm up" the AI that's sifting through all your ads so they don't have to work so hard. Formats that break the pattern, like:

Long-form paragraph text over a loop (Forces "dwell time")
The "In-Platform" Screenshot (Looks like native UI)
Chaos-style Green Screen (High authenticity signal)
The "Notes App" Rant
Raw "Found Footage"
Educational Photo Carousels (High "Save" rate = high signal)
Comment Response Overlays
POV: The Brand as a Character
"I wasn't going to post this but..."
Unfiltered ASMR product setups
The "Myth vs. Fact" rapid fire
Silent Film / Text-only storytelling

...will do very well, both on the organic side and in the ad account.

TLDR on this one: Meta basically copied and pasted TikTok’s ORGANIC distribution model on top of its advertising bid system. Your "Organic Ecosystem" is now the infrastructure your ads run on. If you aren't building a signal-rich organic presence, you're paying a premium for the AI to "guess" who your audience is.

Just thought you should know.

(END OF YAP...again 😅)

Source Links & References: Meta Lattice Technical Paper: "Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations" – Details the unification of data across domains (paid/organic).

Meta Engineering Blog / Retrieval Logic: Andromeda & GEM: Complete AI Advertising System Guide – Discusses the 10,000x increase in model capacity and the use of creative-first signals.

Industry Analysis on Andromeda: Mastering Meta Andromeda & Lattice – Explains the shift from manual campaign structures to signal-based retrieval.

Signal Integration Documentation: The Meta Lattice Update & Organic Signals – Confirms the incorporation of "more organic engagement signals into ad delivery.".

[M @mohimannn]

always see this, be wary of brand "breakdowns" from people who don't know what they're talking about

They're often completely wrong about why a brand is doing well and attribute it to some direct response trick which it rarely ever is the reason

[Marcus Milione @MarcusMilione]

I get tagged in these...

Here how Minted New York did "xyz" to scale to "xyz" videos

and then its like... comment "xyz" and ill help you do the same

like ??? you aren't on the team, you haven't done anything wtf do you mean "i'll help you do the same"

[Moiz Ali @moizali]

More civilians have died in Iran in the past 40 days due to Israeli aggression than died in Israel on October 7th.

More civilians have died in Lebanon in the past 40 days due to Israeli aggression than died in Israel on October 7th.

If both of these countries were to act like Israel acted towards Gaza after being attacked, each would be "justified" in killing ~350,000 Israelis (between 3-4% of the population of Israel).

Together, they could wipe out nearly 1 million Israelis.

[M @mohimannn]

@Seanfrank 🤣🤣🤣🤣🤣🤣🤣

[M @mohimannn]

*laughs in muslim*

credit card??

credit?

what's that

never heard of her

[Rok Hladnik @rokhladnik]

No, it's not a joke

Monthly invoicing will be required beginning April 1, 2026

[M @mohimannn]

@ReeceWabara what are you spending most your time doing on claude?

[M @mohimannn]

@tyler100m 100% - same for money in general

respect the value of money, but be indifferent to it

when you're too emotionally attached it ends up working against you

[M @mohimannn]

my ecom money philsophy: Make healthy profits as you scale, if isn't profitable as you scale, then scale back down and get creative to keep margins with growth

No point building to "potentially exit" in future. I want a mini-exit every year

[M @mohimannn]

@abdushodmonov In the end they all fold

[M @mohimannn]

@thankyouecom most likely because your store location is outside of the US so it still sees it as "international"

[M @mohimannn]

what frameworks / questions / mental exercises are people using to analyse why their ad is winning and how to replicate that?

[M @mohimannn]

When will meta realise that i will NEVER implement ANY of your suggestions

[M @mohimannn]

@FedotOff90 GEMINI