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The newest product team at companies like Salesforce, Zendesk, and Slack? Information Architecture.
Information Architecture (IA) is popping up ๐ฆ๐ท๐ฆ๐ณ๐บ๐ธ๐ฉ๐ฆ๐ณ๐ฆ.
It seems to be the hottest buzzword in Product Management.
But what does it mean? And how do you optimize it?
Let's take a look.
WHAT IS INFORMATION ARCHITECTURE
Information architecture is not just your navigation or sitemap.
Information architecture is how you arrange your app to be understandable.
There's loads and loads of levers to use in IA.
Key artifacts that a product team working on information architecture might include:
โข ๐ฆ๐ถ๐๐ฒ ๐ ๐ฎ๐ฝ๐: A visual representation of the website's structure
โข ๐ช๐ถ๐ฟ๐ฒ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐: The blueprint of a webpage that outlines its structure and layout
โข ๐จ๐๐ฒ๐ฟ ๐๐น๐ผ๐ ๐๐ถ๐ฎ๐ด๐ฟ๐ฎ๐บ๐: Representations of the path a user would take to complete a task
โข ๐ง๐ฎ๐ ๐ผ๐ป๐ผ๐บ๐ถ๐ฒ๐: Categorization of information
โข ๐ ๐ฒ๐๐ฎ๐ฑ๐ฎ๐๐ฎ: Data about data, helping to make information findable and manageable.
HOW DO YOU OPTIMIZE IT
1. "You should redesign your nav"
2. "It's all about the structure of information"
3. "You should focus on solving design debt & problems"
These are all complete ๐ฎ๐บ๐ต๐ฉ๐ด about information architecture product teams.
1. Yes, you might want redesign your nav. But only if there's a core problem there.
2. The structure of information is important but there are many other roadmap items that are higher impact for IA teams to take on, like an entirely new way to use the app.
3. There's a limit to how design-driven you want to be once IA becomes a product team. You also need to prioritize finding things at the intersection of user problems and business impact.
Want to learn more?
Today's piece is a 6,500 word deconstruction of 4 Top IAs (Slack, Airbnb, Salesforce, and Zendesk), the top roadmap items for IA, and top pitfalls of being an IA PM:
https://t.co/DXix5q2EUs
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