Mohor

Partner @Codesign_India. Brand thinking & making in India. Writes sporadically about design practice & other things from the trenches.

[Mohor @mohor]

Audacious bhi, delicious bhi, and unmissable :) New #BrandIdentity drop at @Codesign_India

[Codesign @Codesign_India]

Founded by Nikunj Biyani & #RanveerSingh, SUPERYOU is on a mission—to make protein simple & inspire people to live their best life. We created a big, bold #brandidentity that celebrates the audacious desire to live without barriers & standout in offline+online retail. #superyou

[Mohor @mohor]

Thrilled to announce that I get to be #proudlyweird and dissect work at this year's @Kyoorius Design Awards as part of the Design Jury. What more could a girl want :)

[Mohor @mohor]

What a gorgeous day to get back to my space at @Codesign_India after a month of WFH cum summer break :)

[Mohor @mohor]

There’s no easy way to say this: Mother’s Day celebrations irk me. There, I said it → https://t.co/FH30tTHxjm

[Mohor @mohor]

Quite a year at @Codesign_India :)

[Mohor @mohor]

It's been a packed year! Catching up with project updates from earlier this year—starting off with champions at @leadschoolindia upgrading schools across India to unleash a new world of opportunities for young minds.

#brandidentity #edtech #unicorn #startupindia

[Codesign @Codesign_India]

LEAD to Launch: The new #brandidentity for @leadschoolindia expresses its confidence in the propulsive power of high-quality school education, at the onset of a growth phase that saw the organisation expand its schools network & reach unicorn status.
https://t.co/nWy6ZJ5eeE

[Mohor @mohor]

Gamak Ghar—Watched this jewel of a film last night. Gently unfolds the melancholy of the house… through an almost detached chronicle of its people, meditative shots of built spaces & surroundings, and vivid everyday soundscapes.
The heart is full.

[Mohor @mohor]

@soosixty Yes please! Dropping the ball, means even more work tidying up 😅

[Mohor @mohor]

Sometimes the work-life & parent-life overlap can be delightful. A joyful partnership to create a design-driven space where childhood has room to grow & flourish—@smartsterskids is hatching soon :)

New work @ @Codesign_India
#brandidentity #comingsoon #d2c #childhood #design

[Mohor @mohor]

Signing off (and resigning myself to the fact that I’m terrible at short form writing 😁). Hoping y’all will read the case-study on the site instead.

[Mohor @mohor]

Brand new at @Codesign_India 💥and a thread of thoughts

[Codesign @Codesign_India]

New Work 📣 The men’s inner-wear segment in India, has been stagnant for long. The new @DixcyScott #brandidentity challenges this status quo as a response to changing consumer aspirations & the brand’s ambition to grow with stronger differentiation.
Read: https://t.co/Jac2pwOcOA

[Mohor @mohor]

And that’s when I think of this project, I see a bold brand. Boldness with purpose. Breaking away from the category codes to build new codes. Not disruptive, but relevant.

[Mohor @mohor]

Some deliveries are more ‘licious than others 😃
Happy & new from @Codesign_India x @LiciousFoods
#newwork #brandidentity

[Mohor @mohor]

Will not do homework through the day; but will make beautiful things way past bedtime—Oh the enviable aimlessness of summer holidays.
(Also who knew you could project flowers with a flashlight and plastic bottle!)

[Mohor @mohor]

@uhmogh The photographic background on the very first edition cover had a sense of place; you could almost touch & feel that murky water, leaves, flower. And a evocative stillness. I’m trying very hard to feel this new cover 😶

[Mohor @mohor]

@uhmogh Throw in a bag of chips and you’re good to go for a while.