🔊 As we move into the new year, a quick look back at some of our work in #brandidentity that made it to your homes, screens, plates, shelves and more, last year. Onward ho! #codesignrewind2022
Founded by Nikunj Biyani & #RanveerSingh, SUPERYOU is on a mission—to make protein simple & inspire people to live their best life. We created a big, bold #brandidentity that celebrates the audacious desire to live without barriers & standout in offline+online retail. #superyou
The brand-mark celebrates the living tradition of craft in India—a beautiful, enduring mark of continuity & connections—between our past & present, beauty & utility, individual & community, tradition & innovation. Full case coming soon.
First look, New work.
Brand Identity for Swadesh—an ambitious initiative by Reliance Foundation to celebrate & promote India’s rich craft traditions, through experiential formats by Reliance Retail, with national and international presence.
Background video credits: Swadesh.
🟡New Work: An endearing #brandidentity system for kids-centric furniture & decor brand—Smartsters.
A simple, thoughtful design toolkit that celebrates expression & room to grow, with multiple solutions for dynamic D2C environments🟡
Case-study https://t.co/zDMb0f4dfT
Volume on ↑ Updated case-study alert 💥 The full story of the dynamic identity system we created for MPL (Mobile Premier League)—a behaviour led approach to visual, motion & sonic design, to create immersive branded environments for high-energy content. 🔗https://t.co/KoNhj3F7Vm
New work 🍻 Fresh flavour for a flagship favourite.
Our partnership with Bira 91 to create a distinct #brandidentity for its classic White beer—differentiating it within its own portfolio & from competition, and building for variants in the future → https://t.co/0dax3ium85
📣 Thrilled to find four of our #brandidentity projects featured in a round-up of major brand launches and rebrands of 2022 by @TheHardCopyCo → https://t.co/4JG2qVnLh1
🔸 Dixcy Scott 🔸 Tasva (ABFRL x Tarun Tahiliani)🔸 ET Money 🔸 Navi
📣 Giving voice to a curator-mindset in luxury hospitality, for India’s largest network of premium private stays—our new work in #positioning#naming & #brandidentity for #StayVista celebrates a mosaic of inspired choices.
Detailed Case-study: https://t.co/VIMQlNY4Dw
@EulerMotor is a #mobility tech startup, committed to the democratization of the #electric revolution in India. Our partnership with Euler to build #brandidentity was born out of the ambition to grow from a challenger to a trusted alternative at scale.
https://t.co/b1Qinu5zX2
LEAD to Launch: The new #brandidentity for @leadschoolindia expresses its confidence in the propulsive power of high-quality school education, at the onset of a growth phase that saw the organisation expand its schools network & reach unicorn status.
https://t.co/nWy6ZJ5eeE
New Feature. This week @TheHardCopyCo traces the transformation of 40 year old mens's inner-wear brand Dixcy Scott, featuring our work in #brandidentity that speaks to a new aspiration and image of the self.
Read the insightful case-study here: https://t.co/4A8IrNpyhP
New Work 📣 The men’s inner-wear segment in India, has been stagnant for long. The new @DixcyScott#brandidentity challenges this status quo as a response to changing consumer aspirations & the brand’s ambition to grow with stronger differentiation.
Read: https://t.co/Jac2pwOcOA
Our partnership with @LiciousFoods to refresh the brand identity, was focussed on establishing distinct & authentic expressiveness, while building the identity framework for a (de)licious future of possibilities. Heartier, meatier and loaded with flavour, Meat the new Licious :)