Make it emotional
People make decisions based on emotion.
But it’s impossible to make your audience feel everything.
Nail down 1-2 emotions and direct the entire story to amplify those.
I regularly refer to this chart from @ShaanVP:
Here we face two biggest challenges:
1. To make these accessible, easy-to-get and use;
2. To make digital experience triggering exactly the same neurons, deliver the same unconscious pleasures. To get the stickiness.
Starting 1920s century was full of prosperity, cheap pleasures and consumption. Somce 2020s we’re coming to winter. Not crypto winter (it’s gonna feel ok in a while) though but global consumption winter. There be reminded the resources are not endless and on hand and get shaped
Energy crisis, food crisis, labor crisis, population growing - all these play for digital. Physical recourses are limited whereas digital are infinite.
Amadeo Modigliani thought the personalities are matters, not appearances. He draw people with the same flat faces with almond-shaped eyes and thin necklaces.But you still can capture the character in every single portrait.
Remind me of @BoredApeYC phenomena.
@debsoon Women web3 space seems being a bit -centric to me: women create content with/for women, highlighting they’re women.
That’a ok at the moment. Next We should stop considering us as a minority and start creating awesome product for everybody as equals.