Simeon Antov

Building Timera, the time intelligence app. Writing about direction, trajectory, and the tradeoffs nobody talks about.

[Simeon Antov @moniantov]

I'm building Timera, a time intelligence app.

The vision: help people understand their time, where it goes & where it leads, help them see their life trajectory & how to optimise it for the things that matter most.

Right now it does one thing: connect your calendar or estimate your week in 2 minutes and see where your time is actually going versus where you want it to go.

Try it at: https://t.co/NL5M64StdB

[Paul Graham @paulg]

Don't join a company or industry that has contempt for its customers. You can make a lot of money that way, and of course it gives you a feeling of superiority, but you'll never do great work for a market you despise.

[Simeon Antov @moniantov]

@scaling_shields LEADS

[Simeon Antov @moniantov]

@felixhhaas Lovable

[Simeon Antov @moniantov]

https://t.co/DMSbh2hlQI

[Simeon Antov @moniantov]

168 hours in a week.

56 to work. 49 to sleep. 14 to commute and admin.

That leaves 49 "free" hours.

Except when you actually track them, 30 of those go to things you didn't consciously choose.

You're not busy. You're drifting.

[Simeon Antov @moniantov]

@mikefutia ADS

[Simeon Antov @moniantov]

@georgesttock AD

[Simeon Antov @moniantov]

@spwfeijen MakeUGC

[Simeon Antov @moniantov]

@paolo_scales TREND

[Simeon Antov @moniantov]

@jack_9947 SKILLS

[Simeon Antov @moniantov]

@federicodonaton Exactly - you can lose or make money, but you can’t do the same with time

[Simeon Antov @moniantov]

Time is the ultimate currency. But we waste it as if we’d live forever.

[Simeon Antov @moniantov]

@thejustinwelsh Because asking the question means you might not like the answer. And if you don’t like the answer, you have to do something about it. Most people would rather stay busy than face that.

[Simeon Antov @moniantov]

@SahilBloom Structure works but only if it’s pointed in the right direction. I mapped my week in detail and realized I was incredibly structured… just toward someone else’s priorities. The agency came not from adding structure but from seeing where it was actually going

[Simeon Antov @moniantov]

@thejustinwelsh Most people flex money. Owning your time is the real flex because almost nobody has it. And the few who do had to build something first that everyone told them was crazy.

[Simeon Antov @moniantov]

@JamesClear The view does change. Sometimes it shows you something better. Sometimes it shows you've been heading the wrong way for a while.

Either way, you needed to start to find out.

[Simeon Antov @moniantov]

@TheHPHackers Exactly, we need to move away from trying to over optimise our lives and focus more on understanding ourselves and where we actually want to go first.

[Simeon Antov @moniantov]

Productivity doesn't answer the direction question.

You can be incredibly efficient at the wrong thing for years. You'll feel busy. You'll see output. You'll check boxes.

But every yes is a thousand nos - and you never see the nos until it's too late.

[Simeon Antov @moniantov]

@gregisenberg The 5 hours isn't the scary part. It's that most people would guess they spend 2. The gap between perceived and actual time allocation is where all the invisible drift happens.

[Simeon Antov @moniantov]

@thejustinwelsh This is the direction problem in one sentence. The fear isn't irrational either - when you can see 50 possible paths but can't see where any of them lead, standing still feels like the safest option. The cost of inaction is just harder to measure than the cost of a wrong move.

[Simeon Antov @moniantov]

@AlexHormozi The part nobody talks about is which reps. You can do an unreasonable number of reps on the wrong thing and still fail. The volume has to be pointed somewhere that compounds.