Morgan Friedman

I know a ton about a few topics, zero about anything else. My observations are likely obvious, trivial, or wrong. Steak Tartare; Aramaic; I ❤️ ✉️

[Morgan Friedman @morganfriedman]

Hello, worlds.

[Morgan Friedman @morganfriedman]

With a sufficiently good message distribution system, nothing is actually required to ever happen.

[Morgan Friedman @morganfriedman]

Everyone falls into one of three categories: you have a handler and you know it; you have a handler and you don't know it; or you're so unimportant in the eyes of the mechanisms of civilization, that you don't have a handler. The third category is the definition of the NPC.

[Morgan Friedman @morganfriedman]

@ASAP_ROFFE I should get on it ASAP!

[Morgan Friedman @morganfriedman]

Values that don't help you make a trade-off are meaningless. Values, in other words, are only not-BS when contrasted with other values.

[Morgan Friedman @morganfriedman]

@jamescham @gabemott Some people are just too-organized. I wonder what they're trading off in being so organized...

[Morgan Friedman @morganfriedman]

@TheMarketingAnu As a man, I'm not a member myself because of its original vision: to keep it private and welcoming for women. I replied to the contact form so it doesn't die, because I'm very actively looking for a woman to take over. This made me realize I need to prioritize this search! 2/2

[Morgan Friedman @morganfriedman]

@TheMarketingAnu Hi @TheMarketingAnu, I'm that guy. A while ago, my former female PPC manager started this great initiative called "Women in PPC". She is not working in our industry anymore, so I've been looking for someone else to lead it - if anyone's interested, please PM me! 1/2

[Morgan Friedman @morganfriedman]

Being disorganized can easily be a cover for being malicious. Perhaps unintentionally so, perhaps intentionally so--but is there a difference between those two?

[Morgan Friedman @morganfriedman]

Bad behavior always dresses itself up in the language of good behavior. Usually sincerely convincing themselves they are the good guys. One of life's challenges: when someone uses the language of being good, determining which side of the grayscale they more likely lean towards.

[Morgan Friedman @morganfriedman]

The less trust there is between two sides, the harder it is to get anything done. And the hard part isn't creating trust; it's sustaining it: it isn't won once, but must be re-won constantly.

[Morgan Friedman @morganfriedman]

@cronag805

[Morgan Friedman @morganfriedman]

People tend to be deliberate for one of two reasons: to come to the best conclusion; or out of fear. And 99% time it’s the later. That’s why most people, after having deliberated, more often than not just happen to come to the same conclusion as their first instinct.

[Morgan Friedman @morganfriedman]

4/ And the process to separate the stupid from the seeming-stupid? There is none. As a result, you have to assume that anyone stupid is really much smarter than you are. Now, apply this to everyone stupid, including the politician you hate so much, whom you are so sure is stupid.

[Morgan Friedman @morganfriedman]

1/ Since your enemies have a near-insurmountable advantage if you think they’re morons, your enemies are thus massively incentivized to invest intensely in making you convinced they’re morons. So what process can you use to differentiate the really-stupid from the seeming-stupid?

[Morgan Friedman @morganfriedman]

3/ So wouldn’t your enemies want you (their enemy!) to be the sort of enemy that just did the laziest, minimal amount of work when fighting them? If you did the laziest, minimal amount of work to fight your enemies, wouldn’t it thus be a cinch for your enemies to crush you?

[Morgan Friedman @morganfriedman]

Von Clausewitz didn’t tell us that business is also the continuation of war by other means as well. I wonder if he merely forgot to mention that, or if he didn’t tell us that on purpose, as part of his war-time disinformation strategy. Or maybe he did tell us and I just forgot.

[Morgan Friedman @morganfriedman]

If there’s nothing you know that you can’t talk about publicly--if you can directly tell anything to anyone, whenever you’re asked--then you’ve never done anything important. Or sacred.

[Morgan Friedman @morganfriedman]

Minor misquoting may be a sign of mediocrity, or the opposite--that you know the subject so well that you just recite details from memory, and memory usually blurs the fringes.