App approved
3 rejections first, each rejection and the final approval came back within 48–72h.
This article genuinely helped. Read it before you submit
Don’t forget to:
• Submit subscriptions for review
• Add the Terms/EULA link
• Make sure screenshots follow Apple’s rules
It took me 3 years to hit $1k/m in 25 days.
And then another 2 months to hit ~$13k/m.
I don't know anyone that didn't fail for years before seeing success. It's a prerequisite.
All my app updates are approved within 48hrs.
Part of this, I think, is due to my "Review Notes".
- Explicitly lists all of my changes.
- Very clear, but still detailed: never use ai.
- Polite and kind: good approach for life in general.
Any attempt to mislead the user will usually result in a rejection. Learn the common rejection reasons. Stay compliant & never sneak things past review.
Over time, this builds trust with Apple.
You can now run Ads on Apple Maps!
This is a big move from Apple because Maps is basically a search engine for local intent.
For example when someone searches for "sushi", you don't need to convince them they need something.
They are already looking for it.
Your only job is to convince them that your business is the best answer.
And that's why I would pay much more attention to the ads that appear after a search than the new Suggested Places placement.
Same reason Apple Ads works so well on the App Store.
Girl searches for "photo editor" → you sell her a solution to make her good looking on Instagram
Girl searches for "sushi" on Maps → you sell her where real locals eat, not tourists
1 in 2 business searches on Maps results in the user taking an action.
Apple Ads is slowly becoming much more than an app advertising platform.
App Store
Apple News
MLS
and now Maps
This is getting interesting.
this app makes $808k/mo
and it launched a year ago 🤯
Menufit reads a restaurant menu
and tells you what to order
this is the exact type of ad
that is generating them millions
the product itself is super easy to build
you could clone the app in a day
and then hire some UGC creators
if you had 3 creators posting 2x a day
that would be 6 post a day
6 post per day
for 31 days = 186 post
you could pay them $10/post
spend $1,860 before bonus
and if you converted just 150 ppl
annual subs at $39.99
that would be $5,998.5
UGC seems to be best way to market
an app nowadays
I'm running it right now for 2 of my apps
i'll get back with my results
4 apps launched in the last 12 months.
🤑 All making over $100k/mo. All card scanners.
The playbook is identical:
✅Target a hobby obsessed with resale value.
✅ Ultra-short onboarding (2-8 steps)
✅ Followed immediately by a $30-$40/year paywall.
Monetize the hype.
Learned a ton from this 👇
Breaks down how his team generated 100m views of $34k spend.
That’s a $0.34 cpm.
If you’re getting started in UGC, it’s a must read!