Today we're launching @soffi_dev.
I spent most of my career shaping products but relying on others to build them. Then AI changed that.
Soffi lets designers and PMs work directly on real, deployed software alongside engineers.
Not mockups. Not prototypes. The actual product.
Motive Force is a pre-seed and seed firm for founders who build before anyone asks. The inner drive that sustains motion through uncertainty. We back Beautiful Software that amplifies human agency: technically rigorous, designed around real workflows, priced in alignment with the value it creates.
A lot of AI companies today are optimized for demos. We are looking for systems that become infrastructure.
@poolsideai, @maintainx, @inngest, HealthLeap AI, @soffi_dev. Each one a founder I believed in before the category was obvious.
Too early, too obsessed, too deep into a problem without a clean name yet? [email protected]