Tyler Loechner

I cover the advertising industry for @MediaPost. Real-time marketing, RTB, programmatic, etc.

[Tyler Loechner @mp_tyler]

TV Political Ads: Spray And Pray Vs. Targeted: With political programmatic advertising on the... http://t.co/NJ9CwPw8yC

[Tyler Loechner @mp_tyler]

@aye_yo_ty thanks!

[Tyler Loechner @mp_tyler]

@Uriah_Oasis_PR thanks!

[Tyler Loechner @mp_tyler]

@JayKolbe thanks!

[Tyler Loechner @mp_tyler]

@HotwireprUS thank you!

[Tyler Loechner @mp_tyler]

@Cherecwich thank you!

[Tyler Loechner @mp_tyler]

@MelissaLaverty thank you!

[Tyler Loechner @mp_tyler]

@stackach thank you!

[Tyler Loechner @mp_tyler]

Hulu's Move Into Programmatic Signals Change: Hulu's recent announcement that it will move... http://t.co/TjyqhNCA0b

[Tyler Loechner @mp_tyler]

TubeMogul Invests In Programmatic TV: Programmatic video ad platform Tube Mogul has been investing... http://t.co/SIe3GDAVCY

[Tyler Loechner @mp_tyler]

Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program http://t.co/GnDUS8q8L9

[Tyler Loechner @mp_tyler]

Programmatic Marketers Still Catching Up To Consumers On Mobile: When it comes to where programmatic... http://t.co/ZrGaQPP4AU

[Tyler Loechner @mp_tyler]

.@Townhallcom Media Taps @OpenX For 'Header Bidding' -- http://t.co/HHhc680j5R

[Tyler Loechner @mp_tyler]

#Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms -- http://t.co/7YcC0dgL7M

[Tyler Loechner @mp_tyler]

MediaMath, Oracle Team To Mesh Ad-Tech And Mar-Tech http://t.co/GHIRXBDQxA via @AdExchanger

[Tyler Loechner @mp_tyler]

.@IAB Releases 'Checklist' For Private Marketplaces -- http://t.co/9hFCtbngMy

[Tyler Loechner @mp_tyler]

DSP @ChoiceStream Raises $14 Million In Series C Round -- http://t.co/UbHPYt9lQa

[Tyler Loechner @mp_tyler]

.@GEICO Buys First #Programmatic Radio Ad On Katz Exchange -- http://t.co/OTviOaMB0J

[Tyler Loechner @mp_tyler]

EU Programmatic Market Jumped 70.5% In 2014, @IABeurope report notes -- http://t.co/kNJWczuxRp

[Tyler Loechner @mp_tyler]

Corbis, NetSeer Partner For In-Image #Programmatic Advertising -- http://t.co/dgmERMo9Ot