Jake Vermillion

Oversees marketing & digital at @mortgagechampions. Helps mortgage companies and pros fund charities through @mpphusa. Runner. Cyclist. #GoAvs

[Jake Vermillion @mpphjake]

@DairyQueen just left my local DQ where I ordered a cookie dough blizzard and a cup of water. Not only did they give me prep, they charged me $2.29 for the water!

[Jake Vermillion @mpphjake]

@BNTrim @AlexKutsishin I know, right? AK's talk was so much bigger than databasing and automation... totally reframed the role of the LO.

[Jake Vermillion @mpphjake]

"Be a farmer, not a hunter." the overarching theme of Alex Kutsishin's big picture talk on the importance of cultivating repeat business through data farming, trust development, and solutions-based sales. Genius, and so alligned with our values at @Mtg_Champions. #HWengage

[Jake Vermillion @mpphjake]

.@vishalgarg_ just laid out a vision to radically alter the #mortgage industry by 1) factoring borrower financial literacy into loan risk profiles and 2) eliminating commissions on title insurance. Exciting stuff. #HWengage

[Jake Vermillion @mpphjake]

@BrittanyHodak @HousingWire Thank YOU Brittany! Thoroughly enjoyed your insights and am excited to take your advice back to FL and start making some superfans. All the best in your endeavors!

[Jake Vermillion @mpphjake]

Lots of focus this afternoon on the importance of authenticity (especially on #socialmedia) to your brand. An exciting shift away from the opacity I think a lot of consumers associate with the #mortgage industry. #HWengage

[Jake Vermillion @mpphjake]

Wow! 281% increase in client engagement unto funding by plugging @Jornaya's data into @VollyTech's targeted email marketing. Knowing borrower behavior is SO powerful in bringing them to the table. #HWengage

[Jake Vermillion @mpphjake]

Stoked for @VollyTech's session on using predictive analytics to customize the customer journey. Always fun to support great friends and topnotch marketers in the #mortgage industry. #HWengage

[Mortgage Champions @Mtg_Champions]

The concensus is in: #socialmedia is a prime opportunity to EDUCATE your borrowers! Don't get bogged down in a compliance quagmire that just empowers your prospects to shop you! Instead, be an advocate and empower your prospects to make a wise financial decision! #HWengage

[Jake Vermillion @mpphjake]

@TheBasisPoint No question that repeat and referral business is the ideal path to sustainable growth 👍

[Jake Vermillion @mpphjake]

Shout out to @gingergbell for hooking me up with TWO copies of her new book 'The Edumarketer.' Can't wait to dive into her expertise and learn how she's helping LOs build REALationship with their borrowers. Look her up! #HWengage #digitalmarketing

[Jake Vermillion @mpphjake]

Have really enjoyed the morning sessions here at #HWengage. From @brittanyhodak's WAVE approach to creating brand superfans to @ChelseaPeitz's insights into engaging social, it's been a powerful morning. Excited to already start brainstorming application post-summit.

[Jake Vermillion @mpphjake]

Enroute from the @VollyTech Summit in #KansasCity to the @HousingWire Marketing.Engage Summit in #CharlotteNC. Getting a small taste of life on the road, haha... #travel

[Jake Vermillion @mpphjake]

@LandCentury thanks for the follow! Check us out at https://t.co/0QCJGB9epu.

[Jake Vermillion @mpphjake]

@mortgagenancy thanks for the follow back! Check out our #HumbleHero program at https://t.co/SMwwlPHNx3!

[Jake Vermillion @mpphjake]

@HS_Lending Thanks for the #followback!

[Jake Vermillion @mpphjake]

@PHMLoans thanks for the follow back!

[Jake Vermillion @mpphjake]

@SonyaLooney thanks for the like!

[Jake Vermillion @mpphjake]

@KarlRysted thanks for the like!

[Jake Vermillion @mpphjake]

@profemonsalves thanks for the like!