Year 3 at @wrappedxyz has been different.
Years 1 and 2 blew past all of my expectations. We caught lightning in a bottle almost from day one. But Year 3 has been a reality check, and honestly, probably the adversity we should have faced in Year 1.
With challenging macro/geopolitical environments, event budget cuts and industry-wide layoffs, the market has forced everyone to adapt, or be left behind.
But tough times shouldn't mean important industry conversations and brand marketing fall by the wayside. This is when companies need to double down, not cut back.
When we started livestreaming our IRL events last year, we immediately saw massive numbers. Viewers started at 10k+ and grew to 50k+ at our last event in February, putting us in the top 0.1% of all livestreams on X for the last 12-months.
It highlighted a massive opportunity: the best conversations don't need to be tied to travel. Instead of going to 20+ conferences a year, there are ways to scale back, still maintain a core IRL presence, and drive meaningful conversations with great content in between.
This environment gave us the exact perspective we needed to step back, build and get to the next level.
We aren’t stopping our core business. We’re still producing high-quality IRL events and will be at TOKEN2049 Singapore and Devcon Mumbai to wrap up 2026 with our signature events.
But we are officially expanding into media as a core offering of Wrapped. I’ve partnered with my friend @livingwithwill from @realmotioninc to launch a brand-new, digital-first concept: Block House.
Our goal is to turn Block House into one of the largest digital-first experiences in blockchain. Bringing high-quality production directly to your screen with zero travel required.
Our inaugural broadcast goes live on Wednesday, August 5th, bringing the entire industry under one roof for a global audience of founders, builders, institutions, enterprises, and capital allocators.
Check out the Wrapped announcement below, RSVP to Block House, and join us from the comfort of your own home!
And, if you'd like to get involved in Block House, send me a DM!
Introducing Block House.
Built by @wrappedxyz and @realmotioninc, Block House brings the entire industry under one roof for a global audience of founders, builders, institutions, enterprises and capital allocators.
No travel required. Just high-signal conversations dedicated to blockchain programming.
Thank you to our partners for supporting the launch of Block House on Wednesday, August 5th:
@AlgoFoundation | @lifiprotocol | @Stacks
Additional partners and speakers to be announced.
RSVP: https://t.co/s2ws59sgg1