ss

live boldly

[ss @mr_ss04]

@LukeLapinski Are any of the practices open to the public?

[ss @mr_ss04]

@CamCox12 Indiana seems like the obvious choice, from one Adidas school to another…

[ss @mr_ss04]

We need to promote this throughout the Valley! Girls love to play hockey and the joy on their faces is proof that hockey will thrive in the desert. Can’t wait to do it again next year

[Women's Hockey at ASU @WomensHockeyASU]

Taking a look back at our annual Day with the Devils event!

Each season, we host a free girl’s hockey clinic to support the growth of female hockey in the state of Arizona.

#LeaveALegacy

[Rick Junior @mrrickjunior]

TNT is treating the Big 12 like a flagship property. Why WBD’s investment is a game changer.

If you’ve been paying attention, it’s clear: WBD/TNT is treating the Big 12 as a premium property, pouring resources into production like it’s their crown jewel.

This is what happens when a network recognizes the value the Big 12 provides. It’s a tease of what could be with future investment.

1. Elite Production Value

TNT has rolled out polished studio shows and dedicated shoulder programming. That’s real value creation for the schools and the Big 12 brand.

The studio pre and postgame show is anchored by Adam Lefkoe, with analysts Victor Cruz, Champ Bailey, and Takeo Spikes. On the broadcast, you’ve got J.B. Long, Mike Golic Jr., and Allie LaForce.

Recognizable, trusted names that make every Big 12 broadcast feel like a national event.

2. Shoulder Programming That Screams Investment

TNT built a content ecosystem around the league:

• XII Uncovered — docuseries-style all-access show providing a behind-the-scenes look at the teams and players.
• Field Study — Bleacher Report original with players and coaches breaking down film.
• Alumni Walk — B/R original showing legends at tailgates and gameday culture.
• Inside the 12 — the Big 12’s official weekly show, produced by Big 12 Studios and airing nationally on truTV and HBO Max.

It’s like they’re begging us to notice how undervalued we are.

No one builds this level of original programming for a sublicense. It’s a statement of intent, proof they’re aiming at something bigger.

Just a few years ago, many Big 12 games were buried on ESPN+. Now, TNT is giving us national pregame shows & documentary level storytelling. The shift is dramatic.

3. Promotional Muscle

NFL Opening Weekend ads in front of the biggest audience in sports.
Cross promotion during TNT’s French Open telecast.
Bleacher Report, House of Highlights & HBO Max amplification to millions of fans beyond cable.

This is a preview. WBD is proving to the Big 12 what’s possible, making their case for the next rights cycle before it even begins.

4. Basketball Is Next

TNT will broadcast 15 Big 12 men’s basketball games.

After seeing what they’ve done for football you know what’s coming: high energy broadcasts, elite studio shows & shoulder programming with true national spotlight. Combine that with the Big 12’s dominance on the court & it’s a monster waiting to happen.

No network is better positioned for Big 12 basketball than TNT. They’ve perfected the NBA broadcast model & now they get to apply that magic to the best basketball conference in the country.

5. All-In On Just One Game a Week

Here’s the kicker: this is all for one college football game per week.

Just 13 games. A sublicense.

And yet look at what they’ve built: full studio shows, shoulder programming, cross promotion, HBO Max integration & Bleacher Report delivering content across social, app & YouTube to millions.

No one builds this for a sublicensed package unless they see long-term value.

Imagine what they’d do as a full Tier 1 partner:

Weekly showcases across TNT, TBS, truTV, and Max.
Year-round shoulder programming.
Elite production & promotion across every WBD property.

This isn’t a sublicense. This is a showcase. If this is the floor, imagine the ceiling.

Big picture:

WBD/TNT coming on board is the best thing that’s happened to Big 12 media in years. They’re investing in elite production, storytelling, and promotion, positioning the Big 12 as a strategic asset that deserves center stage with real long-term leverage.

Now it’s on fans to show up, watch & engage with the programming they’re offering.

TNT is all-in on the Big 12, proving this league is worth investing in. And if you’ve ever wondered how powerful the Big 12 could be with true investment, you’re watching it unfold right now. The best part? Fans are finally seeing their conference get the spotlight it deserves. #BIG12onTNT

[Arizona Sports & Events Alliance @azsportalliance]

New Name. Same Game.

We’ve got a fresh name + a stacked roster: Arizona Sports & Events Alliance. 🏀🌵🏈

Watch for more signings as we grow the team and keep Arizona on the global stage.

Learn more: https://t.co/T0bp4T9bMR

[ss @mr_ss04]

@JustinESports Why do affluent people want behind end zone seating? Is restricted view of field not a factor

[The Players’ Tribune @PlayersTribune]

“You were perfect.

I don’t know how you could have ever been better.”

@mergaudreau13 honors her husband. ❤️ https://t.co/KnSFYaVM9Q

[B/R Open Ice @BR_OpenIce]

Sean Monahan has been awarded the Masterton Trophy.

He was surprised by Meredith Gaudreau, Johnny’s wife, with the award ❤️ (via @NHL)

[ss @mr_ss04]

Hey @LukeLapinski is this your brother? There can’t be too many Lapinski’s in the valley

[Justin Spears @JustinESports]

Never thought in my life the NBA would be tagging me in a post, but here we are! 🤗 I’m excited for the playoffs!

[sophie @sophiemg2018]

In 2019, Kim White and her sons Ocean, Orca, Ozzy, and Oasiz Wiesblatt were featured on Home Team Heroes. Kim, a deaf single mother of 5, made incredible sacrifices so her boys could play hockey. Tonight, Ozzy Wiesblatt made his NHL debut with the Nashville Predators.

[ss @mr_ss04]

No truck stop conference. Miss Bill Walton m

[Bruce Pascoe @BrucePascoe]

FWIW, first Big 12 road trip (Pittsburgh airport to Cincinnati).

[Justin Spears @JustinESports]

Thanks for the compliment, Tommy Lloyd, even if it was at the expense of my radio partner @alibomaye32 😂

But the real ones know, Ali is the main attraction on Spears & Ali.

[Sportsnet @Sportsnet]

Ahead of an emotional night in Calgary, Meredith Gaudreau joins @ryanlesliemedia to discuss returning to the city where Johnny's NHL career began, her new tattoo, and what the city of Calgary means to her and the rest of the Gaudreau family.

[ss @mr_ss04]

@mikejurecki Why does it show 8 game home and away each year? Should be 8 home, 9 away in 2025 and 9 home, 8 away in 2026. 17 game schedule- right?

[ss @mr_ss04]

Amazing! Way to go, Phoenix is proud to support girls hockey!

[Arizona Kachinas @arizonakachinas]

🏆🏆 14U AAA Green are the 2024 PIP Roc City Girls Fest Champions! 🥇🥇

[Arizona Kachinas @arizonakachinas]

Today we're celebrating the birthday of our President and Co-founder, the one and only @lyndsey_fry_18!!

We're so grateful for everything Lyndsey has done and continues to do to pave the way for girls hockey in Arizona and beyond!

Happy birthday, Lyndsey!! 🎉🎂

[Nathan "Grav" Murdock @NathanGraviteh]

this is so rockstar

[Meredith Gaudreau @mergaudreau13]

One of my most favorite tributes. This is beautiful. Thank you from the bottom of my heart. I love you forever John ♥️