Brand exploration for OpenAI with Sam Altman, February 2023
Two logo concepts β Circle and Monogram β alongside broader exploration for ChatGPT across brand and product.
More details and link below.
Product managers and designers I love working with:
- Creative
- Decisive
- Storytellers
- Open minded
- Think like marketers
- Obsessed with users
- Pushes team on craft
- Doesnβt defer to metrics
- Never hides behind process
- Crystal clear on the problem
@fnthawar@Shopify In highly collaborative cross functional orgs, product management is now the bottleneck.
Once AI can simulate feedback loops with stakeholders and users, 10x PMs can keep up with 10x Engineers and Designers.
Spotify made personalized playlists for every user so that you didnβt need to curate music.
Someone needs to make personalized context for every user so that you donβt need to prompt chats.
βIf AI had existed ten years ago, products would not look the way they do today. We need to move beyond chat and create experiences where AI feels native, invisible, and context-aware. This is our role: to imagine the future, and to bring it into the present.β
Every person in tech will feel how AI changes product management.
For example:
Pre-AI: Set up hours of back-to-back meetings to βalignβ with stakeholders
Post-AI: Train your agents and models to simulate discussions and feedback in seconds
Spotifyβs AI DJ began as a prototype with a generic voice that sounded like FM radio.
We almost shipped that. It wouldβve failed.
The push for craft gave it the unique voice and personality of our coworker Xavier.
Engineers built it. UX Writers made it matter.
AI without great writing is just math.
Every product shipped at a big tech company is the sum of data + debates + decisions
Iβve been testing βAI agents as coworkersβ in @cursor_ai to simulate this
Takeaways:
1. Product management is about to be reinvented
2. Chatting with AI still feels like the command line era
@signulll My favorite example of this is when we shipped Your Time Capsule (a nostalgic personalized playlist of songs we think you liked in high school). Previous iterations of the name were off putting at best @ajaymkalia
@signulll We thought a lot about this at Spotify. User delight is both an art and a science. The Personalization org has a small but mighty design team that partners with ML engineers to ship products and features with this intention.