Ben Ashton @mrbenashton - Twitter Profile

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about 2 years ago

Justin Welsh is the king of persuasive writing. He's generated over $5,000,000 from writing alone. His secret? The PASTOR framework. It's the easiest, most authentic copywriting framework. Here's how it works in 6 simple steps. Quick overview: P — Problem A — Amplify S — Story T — Transformation O — Offer R — Response Why the PASTOR method works so well: • It targets a problem people really care about. • It amplifies the consequences of not addressing it. • Storytelling creates relatability and trust. • The transformation makes them excited about fixing the problem. • You position your offer as the best way to help them achieve it. Get the gist? Here's how you use it. ━━━━━❂━━━━━ 🔍 The Problem ━━━━━❂━━━━━ First, think about your audience's biggest problem. What is it? They can't get followers? Can't write engaging content? Can't get clients? Why can't they achieve their goal? Think about the pain they are experiencing. Create a hook that addresses this pain hard. Get their attention immediately. Expand on the problem a bit. Show that you understand their needs. ━━━━━❂━━━━━ 📈 Amplify the Problem ━━━━━❂━━━━━ Now, make the problem feel urgent and significant. Magnify the consequences of not fixing the problem. Highlight the pain and frustration it causes. If you're solving the problem, you've probably experienced it yourself. How did you feel? Describe and amplify the struggle. By now, the audience should be feeling the problem, hard. ━━━━━❂━━━━━ 📖 Share a Story ━━━━━❂━━━━━ Humans are emotional creatures. And now your audience is stressed about their problem. So use storytelling to connect with them. Show how THE PROBLEM has impacted someone just like them. It could be you, or someone you've helped. Make it relatable and emotionally engaging. E.g. My first weeks on X were hell. I nearly quit—but then things changed. I figured out how to grow... ━━━━━❂━━━━━ 🔄 The Transformation ━━━━━❂━━━━━ Now, show them the transformation they could have. Link from your story above. How can they do it? What does it feel like? E.g. I went from zero engagement to getting 200k+ impressions. All I did was • solution • solution • solution. State how it will change their life. How will it alleviate their pain? Paint a clear picture of the benefits they'll experience. ━━━━━❂━━━━━ 💼 Your Offer ━━━━━❂━━━━━ So now you've • made the ICP aware of their problem • amplified it in their minds • earned their trust using a relatable story • shown them what the transformation they want looks like. Here, you present your offer in a clear and compelling way. Explain what it is, how it works, and why it's the best solution. Make it easy for them to accept your offer. ━━━━━❂━━━━━ 🔔 Initiate a Response ━━━━━❂━━━━━ Finally, encourage your audience to take action. State a clear CTA that tells them exactly what to do next. It could be • signing up for your newsletter • downloading a free resource • or making a purchase. Make solving their problem so easy they can't say no. ━━━━━⚡━━━━━ Congrats on making it this far, you're amazing. Next time you market an offer, try this framework. You will • increase your conversions. • connect with your audience. • become a persuasive sensei. If this post helped you, consider: 1.) Liking 2.) Reposting 3.) Following 😉 Credits to @thejustinwelsh for teaching this in his newsletter. — Benson

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Ben Ashton

@mrbenashton

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