Example:
You run a sub n save offer and your average customer stays on for 4 months. Take your 9mo cohort. Export those customers. Import them into Facebook as an offline event.
Your CAC may temporarily go up, but your ltv curves will look MUCH better over time as you do this
Everyone worries so much about their ads and CAC, when the most important thing is LTV. Quick n dirty way to lift LTV:
Upload your best customers as an offline event to train your pixel and give your ad accounts better signals.
Example in comments.
@sulemanali A go to market strategy could be working with Agents at CAA or other large talent firms. They could be a solid cohort to get in early with the pitch of: โbest talentโ will be on here. You will be member #1 - you can take it from there. Haha.
T Swift may want to post her Cats for her Parents or Siblings to see.
Many use IG to post pics for Family. Not sure if that would be a problem with excommunicating everyone but the top. Changes the product if they are allowed to bring their closest fam n friends who can see โthemโ only on the platform.
Could get out of hand, but sharing ur life w fam n friends is definitely a use case I could see being important for a T Swift.
Copywriting tip:
Use "you're" instead of "you are"
Use "you'd" instead of "you would"
Use "they've" instead of "they have"
Without contractions, you sound like a robot.
People don't like buying from robots.