Marek Unt

PR & marketing guy ➢ @boltapp @Skype @Wise ➢ Follow for tweets at the intersection of messaging and culture ➢ Free start-up PR advice at

[Marek Unt @mrknt]

1/ What’s the point of your funding round announcement?

Hint: it’s not announcing your funding.

A thread.

[Andrus Purde @andruspurde]

The unlikely has happened. Finally, there's a solid startup marketing course + community available in the small language that is Estonian. Learn from the people that helped the likes of Bolt and Wise grow - @KarolaKarlson @mrknt @marelleellen and others https://t.co/MV2HAw66AP

[Marek Unt @mrknt]

@NickLongrich @jasminericegirl Underrated tweet.

[Marek Unt @mrknt]

Can relate.

[Marek Unt @mrknt]

@MauroBattellini @hubermanlab Not sure about audio summaries but for text summaries there's this: https://t.co/nrOiYl9YiB

[Marek Unt @mrknt]

@alicellemee "It's PR, not ER" is what kept me sane.

[Gabie Kur-Oliva @GabieKur]

If only journalists knew how much PR folks protect them from clients/executives & their (not-so newsworthy) whims. Keeping them at bay is like 35% of our job! Think your inbox is jammed with irrelevant stuff now? Imagine if we didn't control pitch frequency, content & context.

[Marek Unt @mrknt]

@runnel Vt ka homopropaganda, "enam ei julge naistele ustki lahti teha", All Live Matter 🤷‍♂️

[Marek Unt @mrknt]

Just wow...

[Patricia Allen @_patriciallen]

So much to talk about in @atomico's latest State of European Tech Report - but this, this is good news 🌟

"Purpose-driven unicorns now account for 12% of all European unicorns" 🦄

[Marek Unt @mrknt]

The ideal number of investor quotes in your funding press release?

Between 0 and 1.

(tbh leaning towards the lower end...)

[Marek Unt @mrknt]

@dvori_ak Most of the time, it won't make it into the final published article.

You may be better off cutting it yourself, especially if it's just filler made to make someone feel good.

An exception might be a VC/angel who is well-known in their own right.

[Marek Unt @mrknt]

The ideal number of investor quotes in your funding press release?

Between 0 and 1.

(tbh leaning towards the lower end...)

[Marek Unt @mrknt]

@dvori_ak It gets worse if more than one investors want to join in. This dilutes the press release even more.

Sure, investors need to impress LPs and promote themselves as well.

But that's not helping their portfolio companies.

[Marek Unt @mrknt]

@dvori_ak In most cases, investor quotes are formulaic and add zero value.

"Excited to invest in a great team, unique product..."

The only relevant quote is one that supports the key messages of the company. However, very few investors ask "how can we frame our quote to help you?".

[Marek Unt @mrknt]

A reminder: the world doesn't care about your new product.

It cares about its value to them.

And value is personal.

So know your audience and ask yourself, "why should they care?".

[Marek Unt @mrknt]

Client: We figured we'll use Lorem Ipsum for the website hero until we're ready with the final design.

Me:

[Marek Unt @mrknt]

Opportunistic messaging ftw 💪

[Romain Dillet @romaindillet]

Now that’s a Twitter bio pivot, @coinbase 👀👀👀

[Mike Butcher (BlueSky/Threads: @mikebutcher) @mikebutcher]

Dear PRs trying to sell me PropTech stories: I am literally NOT interested unless there is a climate / net zero angle. The built environment is a massive CO2 emitter. Please do your homework…

[drew coffman 𝕚𝕤 𝕠𝕟𝕝𝕚𝕟𝕖 🟢 @drewcoffman]

trained my tiktok algorithm to show videos that are so surreal you feel like you’re dreaming. here’s a thread of my favorites

[EU-Startups @EU_Startups]

🚀 🇪🇪 Estonian-founded Yaga raises €2.2 million to take social e-commerce movement to emerging markets 🌍
Aune Aunapuu: "We are big believers in the circular economy, and it’s great to see thrifting come into fashion "

https://t.co/3gEGRQRWoH