Sally Bell

[Sally Bell @msbell_atlwu]

@janine_lechien @LaurelAynne @Capitaldemarca @TOMS Hi Janine! I agree that TOMS is great at world kindness. It shows their customers that their purchase can make someone's day through their buy one give one! This strategy is what I associate their whole brand with. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@LaurelAynne @Capitaldemarca 2. @Aerie is being similar by making women feel comfortable in their body's no matter what they look like. They want to bring joy to their consumers and are successfully doing so. It has increased their brand awareness to all women by competing with VS. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@LaurelAynne @Capitaldemarca 1. I believe this strategy is well received by customers because you should be kind all the time but it gives people a reason to. This strategy spreads joy and makes the brand association more attractive than just being a product. #ICMKTG #LWU482Strat

[LongwoodCBE @LongwoodCBE]

Mark your calendars for November 18th at 4:00pm for our final CBE Talks of the semester featuring Samantha Van Putten from Amazon!

[Sally Bell @msbell_atlwu]

@HussLindsey @CopywriterBob Hi Lindsey! I agree that gambling can be addictive, but is it doing any physical harm to the customer? I feel that it should be the responsibility of the customer to have self-control. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@CopywriterBob 2) The effect depends on the customer that sees the advertisement. If someone who likes gambling views the ad, it may better their view on the celebrity and brand and vice versa. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@CopywriterBob 1) I do not believe they should put any special limitations on the promotion. Personally, I believe that it is the customer's responsibility to engage in these activities or not. The companies are just looking for business. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@eting58 @LaurelAynne WOW! On their website, they say they have donated more than $3.8 million and have green goals. It would be amazing if more companies had this impact. Imagine what the world would be like! #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@LaurelAynne 2) As a marketer, I expect to see companies start to follow in the footsteps of those who are making an impact. The consumers will become more aware of what they are doing to the world and companies will use that to their advantage in advertising. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@LaurelAynne 1) For example, Toms is helping those who cannot afford shoes by donating a pair when someone buys a pair. If we continue to market the issues, we can influence consumer decisions and rid worldwide problems. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@janine_lechien @JennLStevens I agree because we have been forced to be isolated and unable to do the activities we used to do with the pandemic! I am so thankful that we are slowly getting back to normal and hope we still pay attention to its importance. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@JennLStevens 2) @BCRFcure I am passionate about supporting this nonprofit because my mom had breast cancer. I love to know that organizations are fighting for people to not go through what my fam had to #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@JennLStevens 1) Personally, I think that virtual employee engagement had the biggest impact on 2021. Zoom and other apps allow me to work with people I would not be able to. For ex DSP is able to work with bros outside of VA. Also, I can work from home for my internship. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@HussLindsey @CopywriterBob I agree I love the smell of a pumpkin candle for my fall aesthetic! What about the apple flavors and smells?! I think of apple picking when it comes to fall and Starbucks made an apple drink too! #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@CopywriterBob 2) The only flavor I can think of is apple because it comes to mind when I think of fall as well. Starbucks has started selling an apple drink, and it has been a big hit. Maybe we will be changing soon?!?! #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@CopywriterBob 1) I think pumpkin spice's longevity and popularity are due to its seasonal marketing strategy. When fall comes around the aesthetic of sweater weather, apple picking, and pumpkins come to mind. Starbucks does well limiting the PSL only for fall->wanted more. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@oschman_sarah @AlexaKaye3 @amazon Hi Sarah, I agree! I think this technology will scare away the older generations especially if they do not know how to use the technology. Also, in high school, we used the mall as a social experience and spent time looking thru items with friends #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@AlexaKaye3 @amazon 2. I think they will struggle with getting enough employees to get the clothing items if this becomes popular. #laborshortage rn. I like to go shopping to get out of the house and see people, and only shopping in a dressing room can ruin that experience. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@AlexaKaye3 @amazon 1. They minimize the time cost for consumers by getting the clothes they request from the technology in the dressing room. You never know if you fully like a clothing item unless you try it on. This idea is combining online with in-person shopping. #ICMKTG #LWU482Strat

[Sally Bell @msbell_atlwu]

@perrylillard @JennLStevens This is a great idea! I hope they see this! For example, Spotify could make Nike playlists and Nike could show their athletes listening to Spotify. #ICMKTG #LWU482Strat