MAC doesn’t sell cosmetics to preschoolers so why partner with Crayola?
Because acquisition is not always the goal of a partnership
Values and mission-driven partnerships create affinity and relevance for the ultimate halo effect
Love this so much @Crayola + @MACcosmetics_ 🌏
Merci @LesEchos pour ce bel article : « Dancefloor, un projet de danse né en pleine crise sanitaire » - c’est un beau cadeau de 1ère semaine d’existence pour ce projet 🤩. https://t.co/p9EvF3cOfn
After years of naming a "Man of the Year" from 1927-1999, @Time switched to "Person of the Year." Now they've retroactively created 100 covers celebrating "Women of the Year" from history. #InternationalWomensDay https://t.co/9kqeQN1rYo
Postponing a 30,000 person tech conference with attendees from 125 countries because of #COVIDー19 & running it online instead is the socially responsible thing to do😷
So that's what we're doing: Meet Collision from Home
https://t.co/TSnBBaPbJt
[#podcast] Today, is World Radio Day. So to mark the occasion, we wanted to share with you our very first podcast. 🎧 A story about the realm of the Inbound Marketing.👑
https://t.co/50ihk6EBWo
#contentisking#eckertmathison#podcast
#MaddyRex Voici ce que je ferais si je devais repartir de zéro dans l’entrepreneuriat https://t.co/IhNqFDA1QO - via @bymaddyness
C'est pour tout le monde #inboundmarketing