Rising with the sun.
Namihei Odaira didn’t just design a logo, he encoded a company’s soul into two Japanese characters.
“Hi” (sun) + “Tachi” (rise/stand) became the iconic Hitachi mark. Those four sharp projections? They’re solar flares, a visual nod to the company’s birthplace in Hitachi city and its relentless drive for progress.
Simple. Bold. Timeless.
One founder. One symbol. A century of rising.
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