Mudhoni

Founder & C.E.O at Flax Strategies.

[Mason Littlejohn @wearetheselect]

How to unf*ck a brand that's plateaued for a year:

- stop blaming the ads
your ads are fine. you're running the wrong playbook for your stage. Everyone will tell you to fix the hooks. raise the budgets. try cost cap/roas bidding/inflated budgets. study what's going niche viral. you'll do ALL of it and still be sitting at the same number
- get ONE thing profitable
stop chasing viral content. most brands abandon the setup that works, then wonder why revenue never moved
- test less, commit more
everyone says test more, so you test more. new campaign structures. new creative batches. whatever strategy is trending that month. a year of that and there's still nothing you've actually scaled.
- stay focused on the winners
when a creative finally hits, most brands go looking for the next one instead of putting more behind it. then it dies in a few weeks and they're back to the same number
- pick a structure and stay in it
the same one for months. not a new one every time something trends, not a rebuild every time you have a bad month. consistency beats random bursts of inspo and that's the whole answer
https://t.co/uKlxjdaeJ7

[Shane Hummus @ShaneHummus]

Age 5: Sold rubber lizards in a casino for $1-$10, my first money

Age 12: Started a YouTube channel to upload RuneScape videos

Age 12: Got RuneScape rich buying and selling ore in bulk

Age 13: First full-time sales job selling eyeglass cleaner, first thousand-dollar days

Age 13: Bought a car for $500, sold it days later for $3,000

Age 17: Truck accident, trapped inside, jaws of life, bedridden for months

Age 17: Went from a 2.5 GPA to over 4.0, pharmacy was the way out

Age 21: Accelerated pharmacy program in Las Vegas, tutored the PCAT for over $100/hr

Age 21: Won class president by giving away my study questions

Age 24: Graduated with a doctorate in 5.9 years

Age 24: $300K in student loan debt, making $100K+ a year

Age 24: Alone in Washington after a breakup, went monk mode

Age 24: Met a guy in a cafe making $20K/month working remotely

Age 25: Went all in on YouTube

Age 26: $10K/month from AdSense alone, too afraid to quit my job

Age 26-28: Stuck at $30K/month for nearly two years

Age 28: Quit the job, immediately jumped to over $100K/month

Age 32: Making around $1M/month, working 4 hours a week

The one thing that carried through all of it was giving value and expecting nothing in return

You don't need to be an expert to start.

You just need to start.

[Leandro Cabrini @leacabrini]

How do you hire in a world where AI can do half the job?

Travis has a great answer.

He doesn't screen for AI knowledge because the tools are easy to learn.

He screens for the opposite:

Can you think when the tools are down?

Can you tell good creative from AI-generated noise?

Are you excited by the work itself, not just automating it?

Love this POV.

[Founder Thoughts & Strategies @mogulinfluence]

You'd run your entire email marketing without ever opening a dashboard again if you copied this EXACT AI setup:

(start ASAP)

[Mason Littlejohn @wearetheselect]

Trust in the Lord with all your heart and lean not on your own understanding

[Roland Frasier @RolandFrasier]

3 questions I run before any deal:

1. Does this business run without the person selling it to me?

2. Will the economics look better or worse twelve months after close?

3. Am I buying a business, or buying a job?

If I can't answer all three in under a minute, I pass.

[Salim Elhila @ItlessSalim]

I've been waiting two years for an on-chain product that genuinely couldn't exist in TradFi.
Yesterday Hyperliquid shipped it.
SpaceX as a perpetual futures contract. Reference valuation $1.78 trillion. Synthetic exposure to a private company you can't access through any regulated US venue.
Save this for the regulatory reaction.

[Nick Shackelford @iamshackelford]

Ooh let's go down this rabbit hole.

Maybe when the Chinese owned the algorithm, they wanted to build addiction fast enough to compete with Meta and Snapchat. And how do you build addiction? You juice early engagement.

You log in, post your first couple videos, and they give it a ton of juice.

Upload, get engagement
Upload, get engagement
Upload.. Get engagement.

It trains you to keep posting.

I think they were juicing views and engagement to build that addictive loop of continuing to use the platform. Which kept people on longer. Which allowed them to kind of falsify the legitimacy of the reach and the stickiness of the whole thing.

Because how else do you compete with the major social networks in America?

You make creators feel like they're winning immediately.

And every platform eventually wants the same thing: pay for distribution. Twitter does it. Every time you post something they push you to boost it. Meta's been doing it forever.

So my conspiracy theory is that… new owners took over, views dropped, and now they're going to start rolling out "want more reach? pay for it" across the board.

I don't know if they're intentionally throttling engagement or if the new American algorithm just doesn't juice things the way the old one did. Maybe they didn't even get the old algorithm. Maybe it was never part of the deal.

Either way, the free ride is probably over.

[Alex Olim @alexolim_]

if you confuse attention with intent, your metrics will look great and your revenue won’t

[Mudhoni @muthoni__kuria]

@CeoKenyaPower Good try!!!!😂😂😂😂

[Mudhoni @muthoni__kuria]

@KenyaPower_Care We dont have power from sunday night... we have been calling (not mentioning the struggle before that call goes through) and everytime the reply is the same " we are sending our people" and nothing has been done yet!!!!

Reference number: 11223059

[Mudhoni @muthoni__kuria]

@lisbethmwende @BlessedNjugush Leave him

[Mudhoni @muthoni__kuria]

@citizentvkenya @RashidAbdalla Na m cheza pia alaaaa

[Mudhoni @muthoni__kuria]

@citizentvkenya @LuluHassan @RashidAbdalla Na cheat pia ndoa ni kusaidiana (Jk) I just pack my bags and leave

[Mudhoni @muthoni__kuria]

@citizentvkenya Despite Europe paying alot of taxes the improvements that are being done there with that money is evident unlike kenya where it will be used to support specific people.

[Mudhoni @muthoni__kuria]

@Kalasinga_ @DorcasBore the face part took me out

[Wiz Khalifa @wizkhalifa]

Surround yourself with people who help you save money, not spend it.

[Victoria Osteen @VictoriaOsteen]

Peace isn’t about having all the answers; it’s about knowing the One who does.

[Mudhoni @muthoni__kuria]

@AnotherSessionK @iNjangiru She hasnt deleted yet

[Mudhoni @muthoni__kuria]

@miriam_bore Nakuona sana😳😳😳