FIFA/UEFA needs to be run by ex-players and managers who have made enough money in their career to do it for the love of the game and beyond corruption and commercial interests.
Constantly diluting the events due to greed
I can see two main reasons why this is the case and why the World Cup 2026 might be a total commercial flop.
1. the pricing of tickets is insane.
You cannot price the #5 most popular sport in the US (5% viewership) as the #1 popular sport (NFL, 41% viewership). This doesn't sell to Americans and it certainly doesn't sell to Europeans or South Americans who aren't used to such high prices for sporting events.
Especially for the group stage where the majority of the games are going to be super boring.
2. Which brings us to the second problem - expanding to a 48 team tournament.
No one gives a shit about watching Curacao, Haiti, Cape Verde, etc. (No disrespect to any of these countries, the quality is just not there).
And imagine all the exciting matches like Uzbekistan vs Kongo, or Cape Verde vs Saudi Arabia, or New Zealand vs Iran, or Curacao vs Ecuador, or Canada vs Qatar, or Haiti vs Scotland, etc.
Again, no disrespect, their fans are surely excited, but for the rest of us it's a game no one will watch except a limited number of ppl from those countries. So don't expect a lot of fans on the stands for any of those games.
Fans are in it for the quality, not quantity. FIFA made a big mistake in expanding the tournament as it sacrificed quality for quantity. And now they are surprised ticket sales are not going well.
Sponsors got their allocations, great, but even they are having trouble giving the tickets away. The whole thing will turn into an event without spectators. Which is a sad thing for football. Organizations like FIFA/UEFA keep ruining it, and fans will keep loosing interest.
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