Michael Bass

[Chris Alvino @ChrisAlvino]

I think this is one of the best examples illustrating how LLM Al is a purely statistical model and is not doing any kind of actual "thinking" or "logic" and cannot be trusted for tasks that require even a modicum of reasoning, a short 🧵:

[Women in Tech SEO @techseowomen]

We're so excited to be partnering up with @airadigital on the State of Tech SEO Report again this year. The survey has reached 466 responses! The more responses we get, the more helpful our report will be. Please help us spread the word 🙌🏽
https://t.co/AiA8yEm7LI

[Michael Bass @MWRBass]

My most played game ever - glad to see people protesting over the sorry state it’s in #SaveTF2

[Eurogamer @eurogamer]

Team Fortress 2 community bands together for #SaveTF2 protest at game's "unplayable state" https://t.co/5p8haIe3rw

[Michael Bass @MWRBass]

Tell me you don't understand the size of the gaming industry without telling me you don't understand the size of the gaming industry.

[Andrew Ross Sorkin @andrewrsorkin]

This deal is about one thing and one thing only: The battle for the metaverse. It would catapult MSFT way ahead of Meta (formerly Facebook.) Will companies like Meta, Apple, Amazon + Alphabet go to DC to object? Can they do so given the scrutiny on them? https://t.co/1l3o5xeuKC

[Matt Tutt @MattTutt1]

🧪 Dodgy SEO Experiment Time 🧪

🍌I've created a lovely PDF (see link below)
🍌I'm trying to test if Googlebot will find it
🍌I'd love people to RT this post
🍌I'll stay up all night watching server logs
🍌I'll credit any RT's in my write up!!!

https://t.co/wurJSXnpH3

#SEO

[Michael Bass @MWRBass]

Corporate twitter is truly bleak.

[Pepsi @pepsi]

@Meta You know it, fren!

[Google Search Central @googlesearchc]

Later today, we are releasing a broad core update, as we do several times per year. It is called the November 2021 Core Update. Our guidance about such updates is here:
https://t.co/0LAL28ueDq

[Michael Bass @MWRBass]

@addyosmani I usually use a bookmarklet to open the tab I'm looking at in PSI, but this isn't working as the new version adds a trailing slash - even though the URL doesn't contain one. Any chance this could be fixed?

[Michael Bass @MWRBass]

Had the biggest grin watching this - Porter is so talented, and this Nurture live set is full of joy.

[porter robinson @porterrobinson]

PORTER ROBINSON NURTURE LIVE @ SECRET SKY 2021

my full set is up on youtube now !

https://t.co/qs5NwMf0Jf

[Google Search Central @googlesearchc]

Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and previous UX-related signals.

Read our pre-announcement
https://t.co/L3IrB2dOnM

[Michael Bass @MWRBass]

@casperrtf2 A friendly reminder that success in the job depends on the whims of the team behind Google’s algorithm!

[Michael Bass @MWRBass]

Happy New Year!

[Google SearchLiaison @searchliaison]

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:
https://t.co/e5ZQUA3RC6

[Michael Bass @MWRBass]

@googlewmc Nice query strings 👀

[Nick Andrews @nickjandrews]

At @nmpi_digital’s #nmpignite event this morning watching a great debate about The Future of SEO with our own @MWRBass representing @marksandspencer on the panel #SEO

[Michael Bass @MWRBass]

@JohnMu @ohgm Every 16 minutes for increased efficiency 💸

[Michael Bass @MWRBass]

@Jammer_Volts @fighto @g33konaut @AlexisKSanders What a line-up! Is this going to be broadcasted/recorded at all?

[Michael Bass @MWRBass]

Let’s do the rankings dance again!

[Google SearchLiaison @searchliaison]

The September 2019 Core Update is now live and will be rolling out across our various data centers over the coming days.

[Michael Bass @MWRBass]

Google’s approach to the blanket no-follow rules in place by most major media companies is interesting - shows how important contextual links continue to be.

[Google Search Central @googlesearchc]

Today, we’ve announced two new link attributes - “sponsored” and “ugc” - that join “nofollow” as ways to identify the nature of links. All will now work as hints about which links Google Search should consider or exclude for ranking purposes. More details:
https://t.co/V6X2xjEC5L

[Michael Bass @MWRBass]

“In the long-term, widespread personal vehicle ownership does not appear to be compatible with significant decarbonisation.”

Maybe we should consider not hiking up rail fees again and again and again?
https://t.co/bv8MjY1sxa

[Michael Bass @MWRBass]

@willcritchlow @MatthewJBrown @badams If you want a use-case in the wild, think of a standard e-commerce site setup, with internal search blocked by robots.txt.
Who’s remembering to add an exception rule for adsbot to allow their paid search team to use some on-site search result pages as landing pages?