Myths of Branding

Explores the most pervasive and entertaining myths about the world of branding. Published 3rd January 2019 by Kogan Page.

[Myths of Branding @mythsofbranding]

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, & besides, the digital revolution is making branding irrelevant... #MythsOfBranding published by @KPMktng Jan 19 https://t.co/mt407qIKLs @caffeinepartner

[Myths of Branding @mythsofbranding]

Great brands do three big things well. They stand up for something meaningful in people’s lives, they stand out by dramatically differentiating their offer and they stand firm by building a culture that keeps the business true to its purpose and promise. https://t.co/urk8TC6CM0

[Myths of Branding @mythsofbranding]

Myths of Branding takes the most up-to-date research and evidence to debunk popular misconceptions and replace them with the reality of what it's really like to work in the world of branding. Order your copy here: https://t.co/r1GafdlhSS @KPMktng @caffeinepartner #Branding #Books

[The Customer Closeness Company @CustomerClose]

Put consumers first to lead at speed - If you feel like an injection of stimulating thinking to kickstart your year, we’d recommend Superfast Lead at Speed by Sophie Devonshire.
https://t.co/4iIgZDWqcf

[Myths of Branding @mythsofbranding]

New from @caffeinepartner's @sjbailey35 @AndrewMilliga14, Myths of Branding is out now! Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods. @KPMktng https://t.co/mt407qIKLs #MythsOfBranding

[Myths of Branding @mythsofbranding]

For all its power, neither advertising nor the brands it helps to sustain are able to compensate for a fundamentally broken business model. #MythsofBranding @caffeinepartner @KPMktng https://t.co/Zn2iwDpd35

[Myths of Branding @mythsofbranding]

It’s little wonder that major UK retailers spend substantial amounts of money advertising at Xmas. A recent submission to @The_IPA estimated that for every £1 @jlandpartners spends on its much-anticipated Xmas ads, it returns to the business an £8 profit. https://t.co/Zn2iwDpd35

[Myths of Branding @mythsofbranding]

@KPMktng @sjbailey35 @AndrewMilliga14 #JohnLewisChristmasAd #mythsofbranding

[Marketing Week @MarketingWeekEd]

.@marketoonist on 'how to rebrand' 😅

[The Supper Club @TheSupperClubUK]

How can you lead with velocity and use peer networks to learn faster? Insights from @s_devonshire CEO @caffeinepartner from our #Foresight summit on The Future Workforce https://t.co/nZLrOiJUsX

[House of Beautiful Business @HoBBtweets]

Moving fast towards the book launch of #HouseofBB Resident and Co-Host @s_devonshire @caffeinepartner 🚀 pre-order to learn how #superfastthebook will help you do #beautifulbusiness smarter, more agile, and thoughtful in today’s fast-paced world.
#LeadershipDevelopment

[richard shotton @rshotton]

Brand purpose is the gift that keeps giving for the @marketoonist

[Sophie Devonshire @s_devonshire]

Book recommendations - https://t.co/PCGbbilDmF @casparcraven @matthewsyed @MartinEPSeligma - for parents, for 'professionals', for people #parenting #leadership #readtolead #lovetoread

[Janet Coyle CBE @janetcoyle2]

Please please complete this survey if you are a Scaleup CEO or Founder. It will help us to tailor our support to suit your needs @SVC2UK @GotoGrow_London @TLA_Scaleup 👇🏽

[Myths of Branding @mythsofbranding]

Myths of branding is now available to preorder. A Brand is Just a Logo, and Other Popular Misconceptions by @AndrewMilliga14 and @sjbailey35

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

[Myths of Branding @mythsofbranding]

The KitKat Case: Why Keeping Your Shape Matters by @sjbailey35 @KoganPage #MythsOfBranding #Branding https://t.co/amlpk1GFrR