Mat Yurow

VP, Growth @TEGNA. Media strategy, growth, and M&A.

[Mat Yurow @myurow]

@W3mbrace8268 @GrahamBarfield Worse. Corporate media shill attempting to engage in good faith using back of napkin estimates.

[Mat Yurow @myurow]

@TheBenPeck @GrahamBarfield Fostering talent takes time. It’s worth the investment, but doesn’t mean you can’t also go after a big name to attract even more attention. If done well, a rising tide lifts all boats.

[Mat Yurow @myurow]

@richjmadrid_ @GrahamBarfield Economic value and utility can be two different things. My reply was about the former. You’re fair to question the latter.

[Mat Yurow @myurow]

@GrahamBarfield I don’t know enough about Nick’s business to gauge whether 8-10 of them would drive the same numbers. Perhaps. That assumes you are 10/10 on hiring and can retain them for more than a year.

[Mat Yurow @myurow]

@stoneghost28 @GrahamBarfield Lot of people in both camps, I imagine. Suspect many run into the paywall enough times because of a clicky scoop or rumor mill that they click subscribe. Depth and frequency - both play roles in subscription biz.

[Mat Yurow @myurow]

@GrahamBarfield Athletic ~$200MM biz. 80% subscription. Assuming ~$80 annual cost = 2MM subs, more with promo pricing.

Assuming ~25% est rev growth YoY = 500k adds per year. At $80 ARPU, her content needs to drive an incremental 2% vs baseline to breakeven. Seems reasonable.

[Mat Yurow @myurow]

@GrahamBarfield You could. But those 8-10 beat writers wouldn’t drive a fraction of the revenue that Russini’s content and brand did. Her name was an asset and I suspect NYT could quantify how much it was worth.

There are lots of flaws with corporate media. This may not be an example of one.

[The Wall Street Journal @WSJ]

Exclusive: “The Breakfast Club,” the influential morning radio show co-hosted by Charlamagne tha God, will stream live on Netflix, making it the service’s first daily live program. https://t.co/8Yh8blIpPE

[Mat Yurow @myurow]

The great digital media valuation collapse https://t.co/YrRnLj6eaH

[Mat Yurow @myurow]

James Murdoch is buying Vox Media’s podcast network and New York magazine https://t.co/nXxGDwKHrp

[Mat Yurow @myurow]

This was the inevitable outcome.

A few years ago they launched a marketplace called Creator Connections, where brands could incentivize publishers to cover their products with increase commissions.

End goal was always to shift marketing costs from Amazon to the brand.

[Mark Stenberg @MarkStenberg3]

New: In an effort to control its costs, Amazon has slashed the affiliate commissions it pays to many of its publisher partners, in some cases up to 50%.

The changes are another blow to publishers' affiliate businesses, which have already been upended by Google Zero.

[Ben Kaplan @Ben_Kaplan]

US streaming growth is advertising-supported, full stop:

- 50% of premium subscription video-on-demand sign-ups (+28% from 2024)

- 78% of 65M net subscribers ads over the past 9 quarters

https://t.co/vAzKtPFRUz

[Mat Yurow @myurow]

James Murdoch‘s Lupa Systems is in advanced talks to acquire New York magazine and podcast assets from Vox Media https://t.co/DkLHIB6AcC

[Brian Steinberg @bristei]

A media consultancy that helped create the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings....

https://t.co/sciFmWrOuM

[Mat Yurow @myurow]

@hshaban @TheStalwart @nic_carter Great stewardship at NYT and a relentless focus on building habit across the portfolio.

Wirecutter was/is a great brand, but it was tiny in 2017. Biggest unlock was integration into NYT domain and distribution engine.

[Natalie Korach @NatalieKorach]

As YouTube continues to dominate, CNN brought in creators for exec workshops while NYT has hired more than a dozen video staffers this year

How legacy media outlets are attempting to import the creator playbook to the newsroom

https://t.co/dbY943Pi8Z

[Ronan Farrow @RonanFarrow]

Between 2008 and 2020, U.S. newspaper newsroom employment fell 57%.

More than 200 counties are now "news deserts"—no local outlet at all. In another 1,500+ counties, only one remains.
https://t.co/1FK95cVgUB

[Mat Yurow @myurow]

Taboola launches CTV product with Paramount https://t.co/2qWFNIWKl9

[Brian Stelter @brianstelter]

This morning CNN announced that its "All Access" subscription tier – enabling people to live stream CNN TV without cable – will roll out on October 28. And more importantly, CNN set the price: $6.99 per month, $69.99 per year. (And an intro price of $41.99 for the first year.)

[Nikita Bier @nikitabier]

Starting next week we’ll be testing a new way to share and engage with web links on X. The goal will be to ensure all content on the platform has equal visibility on Timeline.