@TheBenPeck@GrahamBarfield Fostering talent takes time. It’s worth the investment, but doesn’t mean you can’t also go after a big name to attract even more attention. If done well, a rising tide lifts all boats.
@richjmadrid_@GrahamBarfield Economic value and utility can be two different things. My reply was about the former. You’re fair to question the latter.
@GrahamBarfield I don’t know enough about Nick’s business to gauge whether 8-10 of them would drive the same numbers. Perhaps. That assumes you are 10/10 on hiring and can retain them for more than a year.
@stoneghost28@GrahamBarfield Lot of people in both camps, I imagine. Suspect many run into the paywall enough times because of a clicky scoop or rumor mill that they click subscribe. Depth and frequency - both play roles in subscription biz.
@GrahamBarfield Athletic ~$200MM biz. 80% subscription. Assuming ~$80 annual cost = 2MM subs, more with promo pricing.
Assuming ~25% est rev growth YoY = 500k adds per year. At $80 ARPU, her content needs to drive an incremental 2% vs baseline to breakeven. Seems reasonable.
@GrahamBarfield You could. But those 8-10 beat writers wouldn’t drive a fraction of the revenue that Russini’s content and brand did. Her name was an asset and I suspect NYT could quantify how much it was worth.
There are lots of flaws with corporate media. This may not be an example of one.
Exclusive: “The Breakfast Club,” the influential morning radio show co-hosted by Charlamagne tha God, will stream live on Netflix, making it the service’s first daily live program. https://t.co/8Yh8blIpPE
This was the inevitable outcome.
A few years ago they launched a marketplace called Creator Connections, where brands could incentivize publishers to cover their products with increase commissions.
End goal was always to shift marketing costs from Amazon to the brand.
New: In an effort to control its costs, Amazon has slashed the affiliate commissions it pays to many of its publisher partners, in some cases up to 50%.
The changes are another blow to publishers' affiliate businesses, which have already been upended by Google Zero.
US streaming growth is advertising-supported, full stop:
- 50% of premium subscription video-on-demand sign-ups (+28% from 2024)
- 78% of 65M net subscribers ads over the past 9 quarters
https://t.co/vAzKtPFRUz
A media consultancy that helped create the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings....
https://t.co/sciFmWrOuM
@hshaban@TheStalwart@nic_carter Great stewardship at NYT and a relentless focus on building habit across the portfolio.
Wirecutter was/is a great brand, but it was tiny in 2017. Biggest unlock was integration into NYT domain and distribution engine.
As YouTube continues to dominate, CNN brought in creators for exec workshops while NYT has hired more than a dozen video staffers this year
How legacy media outlets are attempting to import the creator playbook to the newsroom
https://t.co/dbY943Pi8Z
Between 2008 and 2020, U.S. newspaper newsroom employment fell 57%.
More than 200 counties are now "news deserts"—no local outlet at all. In another 1,500+ counties, only one remains.
https://t.co/1FK95cVgUB
This morning CNN announced that its "All Access" subscription tier – enabling people to live stream CNN TV without cable – will roll out on October 28. And more importantly, CNN set the price: $6.99 per month, $69.99 per year. (And an intro price of $41.99 for the first year.)
Starting next week we’ll be testing a new way to share and engage with web links on X. The goal will be to ensure all content on the platform has equal visibility on Timeline.