Mazi of Ibadan

An Accountant/Professional Photographer/Educationist/
Love politics/gats the vibes.

[Mazi of Ibadan @mzeesky]

If PDP @OfficialPDPNig fail to give Peter Obi @PeterObi presidential ticket, we will drag him to another party with low profile, give the party a face and continue the quest for Nigeria redemption. With/out PDP, we must deliver Obi to deliver Nigeria.
#PeterObi4President2023

[Arsenal @Arsenal]

The Arsenal. Your Premier League champions.

[Alex Groberman @alexgroberman]

Google’s Gemini saw traffic skyrocket last month.

Its year-over-year traffic growth hit 643.58%.

That put it well ahead of:

Grok at 480.17%

Claude at 297.69%

Perplexity at 39.27%

ChatGPT at 37.04%

SEO Stuff customers have been reaping the rewards of this over the past couple of months.

https://t.co/zvZUfkYWT4

Gemini’s growth is one of the clearest signals yet that Google is tightening its grip on AI search distribution.

Anyone paying attention has seen that these platforms are not growing on equal footing.

Now we have a cleaner picture of just how uneven that growth really is.

Yes, Google bundled AI better, but that is still not the full story.

Gemini is primarily winning because of where it sits in the search stack.

AI search has three layers, and Google owns the most important one:

Layer 1: Discovery (what gets considered at all)

Layer 2: Retrieval (what content gets pulled in)

Layer 3: Answer (what the user sees)

Most people obsess over Layer 3, whereas the game is actually being played the hardest at Layer 1.

(Want to know if your site is AI-search ready? Check here: https://t.co/Pn764BHwyL)

Gemini is growing this fast because Google owns discovery.

Gemini starts from:

Google’s index

Google’s authority graph

Google’s crawl priorities

Google’s freshness signals

Google’s entity understanding

In other words, Gemini inherits:

Massive built-in search demand

Decades of link-based trust

The richest discovery pipeline on the internet

And most competitors do not.

The rest of the field is playing a harder game.

Perplexity, ChatGPT, Claude and Grok may all be strong products, but structurally they are operating from a weaker discovery position.

They rely more heavily on:

Page-level signals surfaced elsewhere

Partner data

Scraped or syndicated results

Smaller proprietary crawl sets

Heavier downstream retrieval work

They can be strong at the answer layer while still being weaker upstream.

That matters.

Because if you do not control discovery, you are always working harder to win retrieval, and that usually means more volatility over time.

Google is collapsing the stack.

Google has effectively collapsed discovery, retrieval, and answer generation into one ecosystem.

Gemini:

Uses Google’s index for discovery

Uses Google’s ranking signals for filtering

Uses Google’s crawl and freshness systems

Then applies LLM synthesis on top

That means:

No dependency on third-party discovery

No cold-start problem

No need to manufacture demand from scratch

A tighter loop between what ranks, what gets retrieved, and what gets shown

This month’s Similarweb data reflects that reality pretty clearly.

The gap is now too large to ignore.

A 643.58% year-over-year growth rate is something.

Meanwhile, Perplexity’s growth looks modest by comparison

ChatGPT’s web growth is comparatively muted in this dataset

Claude is growing well, but still far behind Gemini

DeepSeek is sharply negative

Different players, different trajectories.

Google is turning search strength into AI traffic strength.

What does this actually mean for brands?

Discovery is becoming even more important

Google’s ecosystem still anchors the market

Authority compounds across systems

The brands with the strongest foundations will keep winning as interfaces change

For brands, you are optimizing to be:

Discoverable

Reusable

Defensible

Citable

Across all systems.

This is also why SEO Stuff (https://t.co/wKpf0EILTx) has not needed to pivot.

The system was already aligned with:

Page-level discovery

Authority compounding

Snippet-level reuse

Coverage at scale

Gold Plan

https://t.co/yEFyM0Ze7W

Builds discovery-layer authority

Secures DR50+ backlinks from domains that matter

Produces long-form, decision-stage content AI can safely cite

Premium Content Bundle

https://t.co/4CAnUt07PO

Expands entity coverage

Supplies reusable snippets at scale

Reinforces relevance across categories and intents

Keeps freshness signals alive

Premium Backlink Bundle

https://t.co/Z9m9D7TjES

Strengthens homepage trust

Improves crawl priority

Reinforces inclusion in AI retrieval pools

This is how you win when:

Gemini surges

Perplexity slows

ChatGPT fluctuates

Claude grows

Google remains the anchor

AI search is consolidating around discovery power.

The brands that survive this will be the ones that:

Build authority once

Stay visible in Google

Structure content for reuse

Let AI engines pull from them everywhere

If you want the exact systems we are using to keep brands visible across:

Google Search

AI Overviews

Gemini

ChatGPT

Perplexity

RT this

Follow me

Reply “AI Search Guide”

I’ll DM the playbook. Must be following though.

[Mazi of Ibadan @mzeesky]

@georgestern N.

[Mazi of Ibadan @mzeesky]

@Teeniiola Did portable beat you Abi he no beat you. Stop bragging unnecessary things

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[Mazi of Ibadan @mzeesky]

@VoiceOfTheEast Ubakala connect

[Mazi of Ibadan @mzeesky]

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[Jeremy @Jeremybtc]

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[Mazi of Ibadan @mzeesky]

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[Mazi of Ibadan @mzeesky]

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[Yescoin @Yescoin_Fam]

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[Mazi of Ibadan @mzeesky]

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[ONUS @ONUSFinance]

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[Mazi of Ibadan @mzeesky]

@rockyrabbitio Cool

[Mazi of Ibadan @mzeesky]

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[Arsenal @Arsenal]

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[Mazi of Ibadan @mzeesky]

@CATS_T0N UQCTnqG-YDXZUYXgneKeaZCXEEKboI41jH14bUqRnxNfy8Mw

[Mazi of Ibadan @mzeesky]

@rockyrabbitio Cool

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[Rex @AFCRex_]

Tears man, Riccardo Calafiori is a £100m worth defender, we robbed Bologna https://t.co/xtXu1N6BfM